Detailed Business Plan for Wherehouse Construction Store Initiative

The assignment presents a detailed business plan for the Wherehouse Construction Store, outlining its operations within the construction industry. The plan includes an executive summary, introduction, and business overview, detailing the products and services offered, such as brick and block, building chemicals, and landscaping supplies. The plan also describes short, medium, and long-term objectives, emphasizing customer satisfaction and industry leadership. It covers the target market, including construction companies and contractors, and details the segmentation, targeting, and positioning strategies. The promotional strategy involves online advertisements, website presence, and personal contacts. The pricing strategy includes economic and premium pricing models. The conclusion reiterates the importance of a well-defined plan for business success, with references to relevant literature. The plan aims to attract investors and efficiently manage operations, ultimately leading to industry leadership and technological integration.

Wherehouse
Construction Store

Contents
COVER LETTER ...........................................................................................................................4
EXECUTUVE SUMMARY ...........................................................................................................4
INTRODUCTION...........................................................................................................................4
BUSINESS OVERVIEW ...............................................................................................................5
PRODUCT AND SERVICES.........................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1
.........................................................................................................................................................1

COVER LETTER
Mr Peter
Williams House, Cranmer Rd, London SW9 6EJ
We are writing this to express our interest that we have working into construction industry from
past so many years and we have significant understanding of the field due to which we have
planned to start this business at our own.
We have planned various product and services as per our expertise and interest of target market
which is determined with the help of our contacts. We will be operating through retail stores as
well as online platform. We have wide variety of options and options of customisation due to
which please feel free to contact us at your convenience for an interview and to view our
business plan. We are looking forward to hear from you soon.
Sincerely,
Wherehouse construction store Team
EXECUTUVE SUMMARY
In construction variety of products and services are required by the companies which are to
be modified as per the changing technology so that the needs and expectations of the customers
can be ensured. The company Wherehouse construction store is planning to offer various
products such as Aggregates, Insulation, Plasterboard and plaster, Garden Arbours and Cabins,
Landscaping, Damp Proofing etc. The objectives of company are to leader of the industry in long
period by ensuring satisfaction of the customers. The target market of the company includes the
construction companies and contractors who directly procure such material. With various
strategies so formulated the goals and objectives can be achieved by the organisation.
INTRODUCTION
Managing the enterprises is considered to be the term with the help of which businesses
can efficiently manage their day to day activities by ensuring efficient use of their resources
(Nicolò, 2018). For this the business must take into consideration better planning with the help of
effectiveness in their inventory management system, human resources, customer relationship
management etc. But when initiatives are taken for the business the entrepreneur has to plan
various aspects such as they need to identify the market they wants to serve by conducting
market audit for them and many more. In this report business plan is formulated in which various

aspects are included such as audit of the market, identification of various sources of finance for
the establishment of the business, the target market and various promotional strategy and many
more for Wherehouse construction store.
BUSINESS OVERVIEW
Wherehouse construction store is a business which is planning to offer a wide variety of
construction material under one roof through various national and international suppliers of the
materials. The business is undertaken by the group of five person who has been working in this
this field from last 8 years with different materials. The products that will be offered by the
business includes the brick and blocks, building chemicals, timber sheeting, velux window etc.
with various offers. The company is planning to offer their products and services with both the
mediums online and offline through the stores so that they can ensure that their customers have
access to their services efficiently and with different means. The company ensures their
customers that they will make delivery of the orders within the 2-3 working days. The materials
are sold at general prices with some discounts depending upon the lot size of the order made by
the customers and at trade prices. For establishing such business planning is undertaken for the
business with the help of which various objectives can be accomplished by the business such as:
Short and Medium Term Objectives: The short term objectives of the company is that the
investors and other suppliers can be attracted towards the business as well as the operations of
the business can be managed efficiently while the medium term objectives includes offering all
the solutions under roof to the construction related customers which can be individuals building
houses and the construction company (Hopp, Greene and Samuelsson, 2018).
Long Term Objectives: The long term objectives of Wherehouse construction store is to be the
leader of the industry and to integrate various technological changes as well as other changes
within the operations so that customers satisfaction can be ensured.
PRODUCT AND SERVICES
A wide variety of products and services are offered by Wherehouse construction store to
their customers as per their needs and expectations. The products will be offered by the company
to their customers includes the following:
 Brick and block
 Building chemicals

 Aggregates
 Insulation
 Plasterboard and plaster
 Garden Arbours and Cabins
 Landscaping
 Damp Proofing
 Concrete Paving Slabs
 Breeze blocks etc.
The product which are similar to above mentioned products are also offered by the
company. Various services that will be offered by Wherehouse construction store includes that of
the delivery of the material at the place of the customer as well as the samples of various
products are also delivered to them so that they can decide efficiently with the mutual discussion
with their family members. It will facilitate the company in managing the customer satisfaction
by offering various services as per their level of expectations (Dan, Lior and Daphna, 2016).
The target market of the construction material providers includes all the construction
company that are into construction of various buildings with different purposes. The target
market can be identified by the company with the help of segmentation, targeting and positioning
strategy as with this they can determine the segments whose needs they have to cater (Kailer and
Weiß, 2018). The strategy of target market of Wherehouse construction store is given below:
 Segmentation: The segmentation is done by the Wherehouse construction store on the
basis of the behaviour and the demographics characteristics as the in construction these
two factors are crucial while selecting the material. The different segments that will be
part of the strategy for the company includes construction companies engaged in office
building construction, restaurant construction, special utilities construction and general
construction (Burns and Dewhurst, 2016).
 Targeting: The target market of the company will be the companies that are into
construction of the office building along with general construction as they are in need of
the material on consistent basis.
 Positioning: the positioning of the product and services will be done with the help of
various promotional techniques so that awareness among the customers can be ensured
regarding various services provided to them.

Promotional strategy: The promotional strategy aim to create awareness among the
customers about the offerings of the company and Wherehouse construction store will ensure
this with the help of techniques of promotion such as online advertisements directly through
mails, through websites and newspapers, retail outlets of the construction materiel stores. In
addition to this all the partners of the business will use their personal relations from their contacts
to ensure better deals for the company (Simón-Moya and Revuelto-Taboada, 2016).
Pricing strategy: The pricing strategy which will be taken into consideration includes the
economic pricing as well as premium pricing. This will vary from product to product as some of
the products such as roofing, tilling, landscaping etc. can be of different quality with high quality
material and unique appearances.
CONCLUSION
It is concluded from the above report that the business has to take into consideration various
aspects that enables them in ensuring better performance and accomplishment of their goals and
objectives. To ensure the investors the ability of the operations, business plan are formulated in
which various strategies of the company such as pricing, promotion etc. are discussed. On the
basis of such strategies operations are carried out the targets are met by the organisation.

REFERENCES
Books and Journals
Blackwell, E., 2017. How to prepare a business plan: your guide to creating an excellent
strategy, forecasting your finances and producing a persuasive plan. Kogan Page
Publishers.
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Chang, W.L., 2017. Online training for business plan writing through the World Café method:
the roles of leadership and trust. Universal Access in the Information Society, 16(2),
pp.313-324.
Dan, G., Lior, H. and Daphna, W., 2016. How to create a successful business plan: for
entrepreneurs, scientists, managers and students. World Scientific.
Hopp, C., Greene, F.J., Honig, B., Karlsson, T. and Samuelsson, M., 2018. Revisiting the
influence of institutional forces on the written business plan: a replication study.
Management Review Quarterly, 68(4), pp.361-398.
Johnson, J.E. and Garvin, W.S., 2017. Advanced practice nurses: Developing a business plan for
an independent ambulatory clinical practice. Nursing Economics, 35(3), p.126.
Kailer, N. and Weiß, G., 2018. Gründungsmanagement kompakt: von der Idee zum
Businessplan. Linde Verlag GmbH.
McKeever, M., 2016. How to write a business plan. Nolo.
Nicolò, D., 2018. Carenze informative e vulnerabilità delle imprese giovani: il ruolo del business
plan. Management Control.
Simón-Moya, V. and Revuelto-Taboada, L., 2016. Revising the predictive capability of business
plan quality for new firm survival using qualitative comparative analysis. Journal of
Business Research, 69(4), pp.1351-1356.
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