International Business Strategy: A Detailed Case Study of Whirlpool

This case study provides an analysis of Whirlpool Corporation's international business strategy, focusing on its aims, objectives, and the challenges it faces in the global market. The analysis incorporates Porter's Five Forces and PESTEL frameworks to evaluate the competitive landscape and external factors impacting Whirlpool's operations. Key strategic issues, such as coordinating marketing plans, systematic monitoring of activities, and implementation of efficient systems, are identified. The study concludes that Whirlpool faces stiff competition and various threats that can affect its profitability, highlighting the importance of adapting to governmental regulations and legal frameworks. The document includes relevant references to support the analysis and findings.

INTERNATIONAL BUSINESS STRATEGY
Student Name
University Name

INTRODUCTION
 The whirlpool corporation is an American
multinational company , headquartered in
Benton United states (Whirlpoolindia.com.
2019).
 it is a manufacturer and markets home
appliances.
 the company 92000 employees and 70
manufacturing units and technology research
centres all across the world.
 Whirlpool is the largest maker and manufacturer
of home appliances.
 the company was founded in November, 1911.

AIMS AND OBJECTIVES
The goal of Whirlpool is to increase type growth rate
by 10%.
 It aims to get a 20% return on investment and the
stockholder’s equity (Whirlpoolindia.com. 2019).
 The company aims to make a growth push.
 It aims to reach a new of sophistication and
innovation.

Achieve results through building
relationship with customers.
 Maintain high standards and legal
conduct.
 Incorporate a culture that embrace
diversity and inclusion.
Encourage team work and confront new
ideas (Whirlpoolindia.com. 2019).
OBJECTIVES

PORTERS FIVE FORCE ANALYSIS

CONT...
 Threats of new entrants: The threat of new entrants is
high. They bring in new innovation and new ways into the
market (Issa et al. 2014).
 Bargaining power of suppliers: suppliers have a dominant
position , they negotiate and extract high prices.
 Bargaining power of buyers: Power customer base
demands more discount and offers which reduce profitability
in long run.
 Threats of substitute products: The threat of substitute
product is high. Innovative and new products in the market
reduce the profitability (Dälken 2014).
 Rivalry among existing competitors: There is stiff
competition in the market, low prices offered by competitors
decrease the profitability of the company.

PESTEL ANALYSIS

PESTEL ANALYSIS
 Political factors: Political instability, level of
corruption, legal framework impacts on the
operation and profitability (Issa et al. 2014).
 Economic factors: The efficiency of the financial
market, the level of governmental intervention,
labour cost and their productivity, inflation
impacts the functioning.
 Social factors: The culture and behaviour of the
customers, there education level, attitudes affects
the culture and activities of the company (David
and David 2013).

CONT...
 Technological factors: Technology impacts on
the products offered the customers. Advanced
technology improved the efficiency (Dockalikova
and Klozikova 2014).
 Environmental factors: the climate change, the
laws and regulatory framework impacts the
regulations of the company.
 Legal factors: various law such as copyright,
infringement rights, employment law,
discrimination law affects the operations of the
company (Issa et al. 2014).

KEY STRATEGIC ISSUES
 Co-ordinate the development of the marketing
plans to achieve the desired target.
 Systematic monitoring of activities all across
the departments (Dälken 2014).
 Coordinating and recommendation of the
marketing plan and budget.
 Implementation of efficient system all across the
departments (Issa et al. 2014).
 Provide quantitative and strategic feedback to
the management team (Dälken 2014).
 Monitoring the performance of marketing and
sales activities.

CONCLUSION
 Therefore from the above analysis it can be
concluded that the company faces stiff
competition in the market
 There are various treats that can affects the
profitability of the organization.
 The governmental interference and other law
impacts the performance of the company
 The aims and objectives of whirlpool has been
identified
 Porter's five force and pestle analysis have been
indentified

REFERENCES
David, F.R. and David, F.R., 2013. Strategic management:
Concepts and cases: A competitive advantage approach.
Pearson.
Dälken, F., 2014. Are Porter’s five competitive forces still
applicable? A critical examination concerning the
relevance for today’s business (Bachelor's thesis,
University of Twente).
Dockalikova, I. and Klozikova, J., 2014, November.
MCDM Methods in Practice: Determining the Significance
of PESTEL Analysis Criteria. In European Conference on
Management, Leadership & Governance (p. 418).
Academic Conferences International Limited.
Whirlpoolindia.com. (2019). Whirlpool :: The Company.
[online] Available at:
https://www.whirlpoolindia.com/discover-whirlpool-the-
company-lp#gref [Accessed 26 Mar. 2019].