Whitbread's Climate Change Strategies: A Business Research Project

This report analyzes Whitbread's business strategies to counter climate change, focusing on their eco-friendly initiatives and investor attraction. The research employs a post-modern approach, utilizing both primary (qualitative and quantitative surveys from consumers and investors) and secondary data to assess the effectiveness of Whitbread's sustainability efforts. The study examines the brand's unique selling proposition (USP) related to ecological construction and hospitality, highlighting innovations like the Costa Eco-Pod and energy-neutral consumption. The findings aim to determine the attractiveness of eco-friendly structures, investor confidence, and the overall sustainability strategies of Whitbread, ultimately evaluating whether these strategies contribute to the company's long-term success and stakeholder satisfaction. The research also investigates the consumer perception towards the business and its credibility as a leading coffee shop brand internationally.