Research on Whitbread’s Business Strategies & Sustainability Study

This research project investigates Whitbread's business strategies, focusing on its eco-friendly initiatives and their impact on investor confidence. The study employs both primary (qualitative interviews and quantitative surveys) and secondary research methods to gather data from consumers and shareholders. Findings indicate that consumers are generally happy with Whitbread's eco-friendly approach and its potential for growth, while also suggesting continuous innovation for long-term relevance. The research concludes with recommendations for Whitbread, emphasizing continuous improvement, stakeholder engagement, and the implementation of new ideas to enhance business dynamics and sustainability efforts. This project provides insights into how businesses can integrate sustainability into their core strategies to attract investors and maintain consumer confidence.

MANAGEMENT RESEARCH ON
WHITEBREAD’S BUSINESS STRAGERIES
TO COUNTER CLIMATE CHANGE
STUDY OF THE INVESTOR’S CONFIDENCE
ON BUSINESS SUSTAINABILITY

A very old brand in UK with specialization in coffee and
today is a vast hospitality retail outlet offering various
product and facilities to the consumers.
Have been the pioneer in developing the service centers
with neutral energy consumption model utilizing the
renewable energy for its operations
Reduced wastage of energy and water in its properties to a
great extent to prove their intentions (Whitbread.co.uk.,
2015)
Whitbread Background

To determine how attractive the eco-friendly
structures are in the business operations of Whitbread
To determine the attractively the business has
created among the investors
To access the sustainability strategies for Whitbread
AIMS of the Research

Both primary and secondary research were conducted
for the research purpose
Primary research had qualitative questions asked to 100
people while qualitative was done with 10 interviewees
Social media played a huge role in this research
methodological process adoption
The secondary research was done from the previously
published sources like news and journals
Methodologies For The Research

The quantitative analysis was done to find the
results while the qualitative too added to the
findings
The respondents were randomly selected and
they were fully informed about the research
and its educational angle to assure that the
information are best used for better purpose
Both the shareholders and the consumers
were part of the research audience making it
a wholesome exercise.
Research Process Implementation

The data, both qualitative and quantitative were collated
to form a statistical findings for the quantitative and a
perceptive understanding of the qualitative answers
The consumers were happy and were confident about the
growth of the business with its innovations and strategy to
go eco-friendly. Nevertheless, they also suggested
continuity of innovations to be relevant in the long run
(Hult, 2014).
Findings

The business was given few recommendations after
the research was conducted as follows:
Continuous improvements in the innovative ideas,
Making further improvements for this acceleration
of business dynamics up
Taking new ideas from all stakeholders and
implementing them likewise (Ferguson, Schmidt, &
Souza, 2010)
Recommendations

References
Hult, G. (2014). Market-Focused Sustainability:
Market Orientation Plus!. SSRN Electronic Journal.
History of Whitbread. (2015). Whitbread.co.uk.
Retrieved 8 February 2017, from http://
www.whitbread.co.uk/about-us/history-of-whitbre
ad.html
Ferguson, M., Schmidt, G., & Souza, G. (2010).
Special Issue of Production and Operations
Management: New Product Development,
Innovation and Sustainability. Production And
Operations Management, 19(3), 370-370.