Research Project: Digital Technology Impact on Cafe Growth

This research project investigates the impact of digital technology on The White Elephant Cafe, a small UK-based restaurant. The study aims to determine how digital technology influences the cafe's growth and development, and how it can be used to improve customer satisfaction. The research employs a mixed-methods approach, including a literature review, primary data collection through questionnaires administered to employees, and secondary data analysis. The project outlines the research proposal, objectives, and questions, along with a discussion of research methodologies, including sampling and ethical considerations. Data analysis involves the interpretation of findings from the questionnaires, revealing employee perspectives on the benefits and challenges of implementing digital technology, such as improving customer service, streamlining operations, and addressing challenges like manual attendance and data security. The project concludes with an analysis of findings and a reflection on alternative research methodologies.

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research Proposal..................................................................................................................1
P2 Research methods and approaches to primary and secondary research.................................2
TASK 2............................................................................................................................................3
P3 Primary and secondary research............................................................................................3
P4 Analysis of findings and data.................................................................................................4
TASK 3............................................................................................................................................9
P5 Research Outcomes................................................................................................................9
TASK 4............................................................................................................................................9
P6 Reflection...............................................................................................................................9
P7 Consideration of alternative research methodologies..........................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Research project plays a key role in success of business operations as it assist the
enterprise in managing organisation successfully. The report will outline the research proposal in
which it will identify the methods used by the scholar to determine the influence of
implementing digital technology in The white elephant cafe. The restaurant is small enterprise
of United kingdom and offers various types of differentiated services in order to serve consumer
satisfaction. Further, it will analyse the merits and limitation of digital collection and analysis
which is uses by investigatory in research project. Thus, the report will outline the research
methods like, primary and secondary which is used by researcher to evaluate the influence of
technology for an organisation.
TASK 1
P1 Research Proposal
AIM: To identify the impact if Digital technology and its advancement on The White Elephant
Cafe
RESEARCH OBJECTIVES
 To analyse the opinion of implementing Digital technology
 To evaluate the use digital technology in The White Elephant Cafe
 To determine the relationship between digital technology and growth and development of
company.
 To propose recommendation to implement technology in organisation for its growth and
development.
RESEARCH QUESTIONS
 Specify the opinion of implementing Digital technology?
 How the use of Digital technology assist companies growth and development?
 Evaluate the connection between use of digital technology and growth and development
of Cafe?
RATIONALE BEHIND RESEARCH
Researcher has chosen this topic to evaluate the influence and importance of digital
technology in growth and development of business. The investigation will assist the scholar in
determining the ultimate motive of implementing technology in restaurant to make innovation in
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services in order to serve consumer satisfaction and to enhance the internal organisational
functions.
LITERATURE REVIEW
According to Bull and Patterson, 2017, implementing digital technology in an
organisation plays vital role in companies growth and development plan. It is important for the
organisation to make use of advanced technologies in order to make business operation smoother
and simpler. Further, the technology is the best way which assist the firm in establishing time
management and improving the cost effectiveness of all functions and an enterprise. In contrast,
Quinton, Canhoto, and Budhathoki, 2017, has stated that use of technological gadgets and tools
is the best way to enhance business operations. The advance technology aid company in making
innovation in its products and services which is the best strategy to attain growth and
development. Moreover, in accordance Schweer, and Sahl, 2017, e idea of digital technology
form small business enterprise act as tonic as it assists the entity in making innovation in goods
and serves, establishing stability in organisational function and improvising their working
patterns.
P2 Research methods and approaches to primary and secondary research.
Investigation is conducted by scholar to identify the impact of technology, tools and
changes which can impact the business operations. In this research the researcher will make use
of various research tool and techniques to evaluate the impact of Digital technology on Growth
and Development of The White Elephant Cafe.
Research Approaches
It provides a systematic process to carry the research project. The approach will assist the
investigators in clearly determining the use of research tool which can benefit the determining
the importance and usefulness of Digital technology in The White Elephant Cafe. Further, the
approach is to two type that is inductive a deductive where inductive is based on quantitative
research and deductive is based on qualitative approach (Duncan and Fiske, 2015).
Research Methodology
It involves various types of tools which assist the researcher in conducting research like,
Data Collection: It is the process of collecting appropriate data which assist the scholar in
determined the use and importance of research topic. In accordance, in this research project the
author will determine the impact of Digital technology in The White Elephant Cafe by
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implementing one of the data collection method that is Primary or Secondary. The Secondary
data involves the analysis over articles, books, journals, magazines etc. Apparently, the primary
tools are,
Technique Definition Advantage Disadvantage
Interviews It is the form of verbal
interaction between
two people on some
specific topic
It is beneficial for
difficult and complex
circumstances.
Interview process
consumes time and is
very costly.
Questionnaires In this limited
questions are prepared
on specific topic to
analyse the point of
view of people over
the situation or
changes.
It is used because in
these results are
quickly measurable.
In this the data can be
misinterpreted or
misrepresented.
Sampling: The research is conducted from large number of people. Therefore, is important for
the scholar to identify the sampling methods which assist and make research process simpler. It
comprises, multistage sampling, Cluster and random sampling (Bernard,2017).
Ethical Consideration: This is the major part of research process as it will assist the researcher in
determining the wrong and right of situation because it is important for the scholar to conduct
investigation process without hurting the rights, emotion and feelings of any individual.
TASK 2
P3 Primary and secondary research
 Deductive research approach which is based on qualitative investigation technique will
be used by the researcher to analyse the impact of Digital technology and its
advancement on The White Elephant Cafe.
 Primary data collection method will be used by scholar to analyse the view point of 15
employees of The White Elephant Cafe on implementation of technology to enhance the
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growth of cafe. The method offers various sources like, interview, focus group,
questionnaire by the scholar and the individual will make use of questionnaires in which
it will prepare 6 questions considering the aims and objectives.
 The researcher will make use of random sampling method in which it will ask questions
from questionnaires from randomly selected employees of restaurant.
 The researcher will consider the moral value and evaluate the right and wrong of the
question before asking anything to employees of The White Elephant Cafe.
 Cost involved in the research comprise, printing of Questionnaire, survey, transportation,
internet, arrangement for collecting data.
P4 Analysis of findings and data
Questionnaire
Name :
Gender :
Age :
1. Is according to you the use of digital technology advantageous of The White Elephant cafe?
 Disagree
 Neutral
 Agree
2. Is according to you growth and development of cafe will be supported by through
implementation of Digital Technology?
 No
 Yes
 May be
3. Is according to there is an interconnection between technology and growth and development?
 Agree
 Neutral
 Disagree
4. What is the major challenge of The White Elephant cafe which can be assisted by
implementation of Digital Technology?
 Manual employees Attendance
 Manual recording of Customer information
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 Cheque System
5. What according to you is the major issue which can come across when implementing the use
of Digital technology?
 Misunderstanding of private information
 Secrecy of data
 Safety issues
6. What are the basic conditions of technology which can assist the growth and development of
The White Elephant Cafe?
 Digital information recording
 Digital safety
 Digital friendliness
 Digital Transaction
Theme 1: Yes, use of digital technology advantageous of The White Elephant cafe.
Is according to you the use of digital technology advantageous of
The White Elephant cafe?
Frequency
Disagree 2
Neutral 4
Agree 9
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Analysis and interpretation: From theme 1 it has been represented that according to 9 employees
out of 15 thinks that the use of digital technology can assist the enterprise in establishing growth
and development as it can assist the company in making innovation in its existing services.
Further, in accordance to 4 employees implementing the use of technology will demand huge
amount of investment but on the other hand cafe can enhance the value of its services through
various technological tools like, cloud computing, Prima facie etc. Apparently according to 2
workers of the White Elephant cafe the implementation of technology will impact the business
operation as the restaurant need to formulate its entire functions and process.
Theme 2: Yes, growth and development of cafe will be supported through implementation
of Digital Technology.
Is according to you growth and development of cafe will be
supported by through implementation of Digital Technology?
Frequency
No 1
Yes 11
May be 3
Analysis and interpretation: In accordance to theme 2, it has been demonstrated according to 11
employees of the cafe growth and development of cafe will be supported by through
implementation of Digital Technology because the advancement has it owns elements and tools
which assist the business operation at all level like, the traction process, biometric system to
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eliminate the use of manual attendance recording etc. Further according to workers it is
important for the cafe to implement the technological up gradation to stand out in competition
and make innovation in existing services. However, according to 3 staff members it has been
demonstrated that the use of technological tool will support the growth and development of
company but on the hand implement new techniques can e risky for the enterprise (Patten, and
Newhart, 2017).
Theme 3: Yes, there is interconnection between technology and growth and development.
Is according to there is an interconnection between technology and
growth and development?
Frequency
Agree 10
Neutral 2
Disagree 3
Analysis and interpretation: Theme 3 of Questionnaire demonstrated that, according to 10
employees of cafe, there is interconnection between technology and growth and development.
Growth of organisation depends on the innovation in its services which can be supported by
digital technology. Apparently, according to 2 workers, the growth and development has
connection with technology but implementing the use of tools can be risky and can lead to
uncertainties as it demands huge amount of investment. Apart from this, according to 3
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employees there is no use of implementing technological tools do not have any connection with
cafe's growth as it will formulate the process but it is not sure that is it will support the growth or
not.
Theme 4: Manual employees Attendance and Manual recording of Customer information is
major challenge of The White Elephant cafe which will be assisted by implementation of Digital
Technology.
What is the major challenge of The White Elephant cafe which can
be assisted by implementation of Digital Technology?
Frequency
Manual employees Attendance 6
Manual recording of Customer information 6
Cheque System 3
Analysis and interpretation: According to theme 4, it has been analysed that as per 6 employees
the technology will assist the cafe in eliminating the use of manual employee's attendance which
is the best method for determining the efficiency of workers in company. Further, it will assist
the restaurant in keeping the record of information of potential consumers. Apart from this,
according to 3 staff members, The White Elephant cafe can eliminating the system of manual
billing as it will assist the business in maintaining the record of day to day tractions.
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Theme 5: Secrecy of data is the major issue which will come across when implementing the
use of Digital technology.
What according to you is the major issue which can come across
when implementing the use of Digital technology?
Frequency
Misunderstanding of private information 6
Secrecy of data 7
Safety issues 2
Analysis and interpretation: Theme 5 of research demonstrate that the major issue which can
come across when implementing the use of digital technology is mis-interpretation of
confidential data which can impact the business operations. In addition, according to 6
employees out of 15 it has been represented that the major issue which can come across is
confidentiality of data. The cloud computing is the tool of digital technology which assist the
enterprise in maintaining the record of necessary data which is essential for growth and
development. However, use of this toll is risky for cafe as it do not aims at protecting
confidential information.
Theme 6: Digital Transactions and Digital information recording are the basic conditions
of technology which will assist the growth and development of The White Elephant Cafe.
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What are the basic conditions of technology which can assist the
growth and development of The White Elephant Cafe?
Frequency
Digital information recording 7
Digital safety 1
Digital friendliness 1
Digital Transaction 6
Analysis and interpretation: According to Theme 5, it has been demonstrated that according to 7
workers The White Elephant cafe, Digital information recording is the basic conditions of
technology which will assist the growth and development of cafe. However, in accordance 6
employees stated that digital recording of transactions is the major factor which impact the
growth and will be supported by the use of Digital Technology.
Merits and limitation of Data collection and analysis
Data Collection process is leas costly and in this the respondents get enough time to share
there opinion over the situation. Further, the major advantage of data collection process is that is
does not provide biased solutions and answers. Apparently the major limitation of Data
collection process is that the questionnaires can be asked from the people who have the
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