White-goods: Enhancing Customer Engagement and Sales Report

This report provides an in-depth analysis of the white-goods market, with a specific focus on washing machines. It examines various factors influencing consumer behavior and market trends, including pricing strategies, energy efficiency, design, and innovation. The report highlights the importance of understanding customer needs and preferences, emphasizing the role of research in developing effective market strategies. It explores different approaches to innovation, such as frugal innovation and human-centered design, to enhance product offerings and improve market performance. The report also covers key aspects of customer choice, information provision, and the decision-making process related to purchasing white-goods. Furthermore, it discusses the significance of whole-system design and provides insights into how businesses can adapt to the changing market landscape by focusing on customer research and tailoring policies to meet individual needs. The ultimate goal of this report is to provide actionable strategies for businesses to increase customer engagement and sales within the white-goods market.

White-goods

EXECUTIVE SUMMARY
In this report is based on the white-good and make some changes as per the need of the
customer in market. This report product is to be used is washing machine and use some
techniques to increase the number of customer in market. Motivation is one of the most
important part to solve any problem in market and proper innovation is most use to future
development. This innovation is an engineering process and focus on reducing the complexity in
market, cost of goods and production.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
White goods is heavy consumer durable goods which is painted only in white enamel
finish. These goods are available in different colours now in market. In this report is based on
sustainability to maintain it for long way. This report is focus on washing machine white-goods
more important part nowadays in market. On the other hand, real world significance is important
to increase market share. Moreover, goal of this project is innovation and whole system design is
most essential to part to improve market structure (Behrens, Hübner and Gaebel 2017). Further,
it covered environmental factor to manage as per the need of the customer and more changes
inside the white-goods. In this report some skills is to be used to better and new creation is assist
to customer. These report focus is sustainability development is organisation principal to meeting
human development goals. To meet natural resources and ecosystem services.
MAIN BODY
In this report is to be focus on white-goods are good which is heavy to used by consumer.
All such kind of large electronic goods and make some improvement ion day to day life or work
become easy. They are larger house holed appliance, which is help to all human being in
household. This report is concentration on one product out of many products in market. Some
skills are to be used and method is to be follow for improvement in regular activity. On the other
side, Washing Machine is main product from this report and focus on some factor which is help
to determine the effective activity in market (Bajpai, 2016). Now, report is use some techniques
to increase customer usage and increase sales in marketplace. In each and every consumer choice
is different and make some advance in market. No single consumer thinking power is same and
some new policy is most crucial to buy such kind of activity which is help to buy product in
market. Effective policy is most important for shortcuts and improve mental ability about
products.
Some new way that is help to consumer to buy the product are as follows ;-
 Price :- It is one of the most important part that is help to increase the number of in
market. Demand and price is most inversely to each other. If price is increase, demand is
decrease (Sousa-Zomer and et.al 2017.). Price is decrease, then demand in increase or
vice versa. So price is give direct impact on customer in market and customer is compare
the price in friend washing machine and different retail store in securities industry.
Customer is compare price and products both and then purchase it. The pertaining
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information is see on machine is more impact on purchasing power and make
improvement in sales cost.
For example :-Organisation is say that, Washing machine is sell with free 3 years warranty. This
is give positive impact on consumer in market and increase sales cost in market. Customer is
focus on some extra feature before they purchase it.
 Energy efficiency :- It is one of the most important factor and give direct impact to
purchasing power. Consumer may effective judge product energy in market and make
some improvement in growth rate (Sousa-Zomer and et.al 2017.). As per the market
condition customer is see cost factor and how much discount on it. In this way, white-
goods is focus on energy label is to be show presented on front part on it. In addition,
label is not always help in market and reading full information about each and every part
of Washing machine. In this way, customer is link many ways before purchased product
in market and make some improvement in internal and external level.
 Innovation :- In market innovation is most important part to improve growth rate in
market. More and more conception in Washing machine, that is help to improve the
market performance and increase sales in market. Innovation is to be based on market
strategies and some factor which is give direct impact on market growth. One of the most
important part as per the need of the customer in market (Christie. and Sonnenberg,
2017). The emergence of ‘luxury’ has Washing machine partly been driven by
commercial enterprise using bright colours and iconic designs to make their merchandise
status symbols. This allows the consumer to make an optical argument about their lives.
There may be similar possible to use social powerfulness and the desire for iconic
government to promote the most forcefulness efficient contraption. Innovation is most all
the essence and help to increase the sale level in market.
 Design :- It is effective part of whole product in market. Some time customer is purchase
product based on design. Some strategies are most essential part and focus on Washing
machine is nice as looking wise and make some changes in every two to three years, so
customer in attract and make some important to increase growth rate (Baumer, and
Shamonin, 2014). Organisation is to be focus on research work and make some
improvement as per the need of the customer. With the help of proper research is find out
that design is most essential part to change customer and better growth rate in market.
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 Choice :- It is most important part that customer have choice about the product and make
some improvement in social class rate. If the customer is gone any shop and provide
different benignant of choice is single product. It is give positive impact to change
growth rate in market. On the other side, when there are too much choice and that time
customer is not clear about what to do and which one is purchased form it. There is give
negative impact on consumer and consideration of leave shop. It is one of the most
important part that market analyses is help to solve such kind of condition and make
some betterment in marketplace (Christie, and Sonnenberg, 2017). Some time consumer
is only focus on brand and label in market before they purchased any product in market.
In this way, customer are followed brand to select product in market place.
 Information provision :- Consumers tend to comparison commodity with mention to
other trade good on sale. Wholesale and sales organization are extremely important in
advise what devour compare a merchandise against. To be focus on effort to promotes
sales is most important part and addition the growth rate in securities industry (Baumer,
and Shamonin 2014). Cost is most important part at the time to purchasing good in
market.
All such kind of factor is most important at the time to increase the growth rate. In market
customer is focus on each and every stage and innovation is help to increase the market share.
There may be similar possible to use social powerfulness and the desire for iconic government to
promote the most forcefulness efficient contraption. Cost factor is most important part and make
some changes as per the need of the customer in market (Alex, and Selvi,2016). In this report
some more factor are give positive impact on Washing machine market.
 The decision to replace with goods :- There are maximum about the people pay to
attention to increase the cost rate and make some improvement in market share. To resell
old goods and reduce some amount of money to the original new product which one
customer is purchased in market. There is a tendency that customer is reduced the upfront
cost in running cost in market (Reuters, 2014). Reviewing the appliance represent the
huge notational reduction in market.
 Detail information :- In market condition provide detail information about the when to
wash and think about the internal factor of Washing machine (Reuters, 2014). We may
think of social mental attitude to uncleanliness and laundering as determinate but really
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these have shifted insignificantly over time and white thorn be farther influenced by the
right argumentation.
Research work is most essential part to accrued the growth rate in market and make some
increase demand in market. There are some more important part is customer is need sometime to
give tailor your policies, before they purchased it (Alex, and Selvi, 2016). Some time user is
only direction on brand and label in social class before they mechanical phenomenon any
product in securities industry. In this way, customer are preceded brand to select ware in industry
place.
 Be ensure work is based on consumer research : To be focus on research work and
find out that customer will be react on the different format in market and make some
improvement in working condition (De Torre, 2017). Policies is to be based on research
work and as per the trends of the customer to be used in market.
 All the customer are different :- In market research is find out that all the customer is
different and make some transformation in growth rate in market. Consumer behaviour is
most essential part and help to achieve some changes in market. Some new changes is
most crucial and research work is help to find out in which field organisation need to
change. Research work most help to find out the need of the customer and need user
behaviour about the product.
Both points are help to find out research work and social mental attitude to uncleanliness and
laundering as determinate. Some time choice is making easier to customer, so they can find out
the each and every factor to indefinite quantity prime in market.
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 Human-centerd design :- This is a creativity approach of problem solving and provide a
backbone of each and every issue related to Washing machine. It is kind of process start
with customer designing for end with new solution. This is one of the most important part
and increase the growth rate in market. The end solution is focus to fulfil need of each
and every customer (Pandey, 2016). With the help of proper research to find out that
some new and innovative Washing machine is needed some ideas is to be developed in
market place. This approach is helpful to increase the growth rate in market and make
some changes as putting your innovation in working environment. To be find out the
possible solution beneficial for customer in market.
 Frugal innovation :- This innovation is an engineering process and focus on reducing
the complexity in market, cost of goods and production. With the help of such kind of
innovation is most important part to find out the same non essential features is remove,
only add some feature which is used in Washing machine. This type of innovation is most
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Illustration 1: Frugal innovation
Source:Washer and Dryer, 2016

essential to addition client in market place. In addition, remove all unnecessary part for
Washing machine and add some new and innovative form to increase the market
condition. This is help to development of new solution of the problem and make some
alteration as per the need of the customer in market. Entrepreneur is a person who is used
such kind of innovation techniques to solve any kind of in Washing machine. That issue
is give negative impact on sale volume in market (Pandey, 2016). Usually, non essential
features from durable goods such as Washing machine. They are trying to sell products
after some modification to be used in Washing machine. Some white-goods are changes
as per the help of this kind of techniques and make some transmutation in market share.
Whole-system design : In Whole-system design is a kind of what system and how to change in
market and new thinking power. Some scientific techniques is to be used internal system in
Washing machine. Introduce some new techniques which is beneficial and cloth is clean and
save water or reduce electricity consumption. This is most important to each and every customer,
who are focus on use of water is more efficient (Paris, 2016). There is completed process are as
follows :-
 Define the problem by looking at whole system :- In this stage is see the what is problem
in whole system of Washing machine and find out the problem. A merchandising person
mightiness be able to Tell you active how custom-made really use their appliance. An
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Illustration 2: Frugal innovation
source:Washer and Dryer, 2016

industry expert might component out obvious industry boundary you'll demand to work
approximately.
 To be see life cycle impacts :- It is a second stage and how to remove the biggest impact
in working environment and make some change as per the need of market condition. This
impact is give negative view and reduce the sales volume in market place.
 Find the solution looking at whole system :- In this context to be see the proper solution
and main impact on drying hating system is more effective (Behrens, Hübner and Gaebel
2017). To solve solution and make some change as per the need of market condition.
This is complete design is most important and find out any problem in working environment. To
be improve the growth rate in market and make some changes in market carrying into action.
This is find out the new way of promotional material and make some change is give positive
contact of the customer and increase the growth rate in market. Some new answer is most
essential to addition the number of customer and make some changes in market share. Learn
some new technology is find out the improvement in growth rate (Ertürk, Tuerdi, and
Wujiabudula, 2016). Some new technology is most important part ad find out the any problem in
organisation. With the help of research work is most important and make some physical process
is addition the market share and improve the level of sale volume.
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Illustration 3: Whole-system design
source:Water-efficient household, 2016

CONCLUSION
In this report is based on the white-goods. This report product is to used in Washing
machine and increased the market growth. Form the above report Consumer may effective judge
product energy in market and make some improvement in growth rate. Some techniques is to be
used in market and make some betterment in securities industry share. In this report is done with
some innovation must be used to increase customer and make some improvement in market
carrying into action. Whole-system design is a kind of what system and how to change in market
and new thinking power. Some scientific techniques is to be used internal system in Washing
machine. As per the above report innovation is an engineering process and focus on reducing the
complexity in market, cost of goods and production. Some new technology and some change is
more important in market. Some scientific techniques is to be used internal system in Washing
machine. Introduce some new techniques which is beneficial and cloth is clean and save water or
reduce electricity consumption.
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REFERENCES
Books and journal
Ertürk, M., Tuerdi, M. and Wujiabudula, A., 2016. The effects of six sigma approach on business
performance: A study of white goods (home appliances) sector in turkey. Procedia-
Social and Behavioral Sciences, 229, pp.444-452.
Behrens, B.A., Hübner, S. and Gaebel, C.M., 2017. Forming-induced Gloss Reduction of Coil
Coated Sheets for White Goods. Procedia Engineering, 183, pp.107-112.
Paris, I., 2016. Domestic Appliances and Industrial Design: The Italian White-Goods Industry
during the 1950s and 1960s. Technology and culture, 57(3), pp.612-648.
Pandey, V.K., 2016. Impact of Country of Origin and Ethnocentricity on Purchase Intention-A
Study of White Goods. Small Enterprises Development, Management & Extension
(Sedme) Journal, 42(3).
Bajpai, A.B., 2016. PRICE AND CONSUMER'S BRAND CHOICE BEHAVIOR
REGARDING WHITE GOODS.
De la Torre, J., 2017. The rise, fall and restructuring of the white goods industry in Spain. The
case of Orbaiceta Group SA, 1950-1990. INVESTIGACIONES DE HISTORIA
ECONOMICA, 13(1), pp.26-37.
Reuters, T., 2014. Technology Intelligence Data and Analysis of White Goods and Automotive
[Data and general technology analysis]. Stockholm: Patent Search Service of Thomson
Reuters.
Alex, K. and Selvi, A.M., 2016. A Study on Factors Influencing the Buying Decision of
Consumer towards White Goods in Trichy City. International Journal of Engineering
and Management Research (IJEMR), 6(1), pp.77-81.
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