Entrepreneurial Report: Analysis of White Rose in Kingsbury Business

This individual research report provides an in-depth analysis of White Rose in Kingsbury, a family-owned business in the UK, focusing on its entrepreneurial aspects. The report is based on an interview with an entrepreneur and examines the company's services, which include event arrangements for weddings, celebrations, and funerals. It utilizes frameworks such as the BCG Matrix, SWOT analysis, PESTLE analysis, and TOWS matrix to evaluate the company's market position, strengths, weaknesses, opportunities, and threats. The report explores the company's business opportunities, innovation strategies, and market performance, offering insights into its operations, competitive advantages, and potential for growth. The conclusion summarizes the key findings and emphasizes the importance of business opportunities in enhancing brand image and market presence. This report provides a comprehensive overview of the company's entrepreneurial journey.

Individual research
report

EXECUTIVE SUMMARY
Current report is based on the interview that is related with an entrepreneur on the basis of theory
of opportunities, innovation and entrepreneurship. It also provides a detail in formation about the
company and its services that offered in market with the ambition to achieve organisational goal.
This report is based on White Rose in Kingsbury, is a family business offer various services
related with beautiful arrangements for weddings, celebrations and even for a sad one. Along
with this, company also offered the same services for a funeral moment for making it unique.
This report cover interview of a entrepreneur towards its company and its services at market
place.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
MAIN REPORT...............................................................................................................................1
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
Appendix A Questionnaire..............................................................................................................9
Appendix B Interview Transcript..................................................................................................10

MAIN REPORT
Business opportunity can be defined as essential tool for creating and supporting the pros
and cons of company. In the regards, White Rose in Kingsbury is a family business operate in
UK with the aim of generating larger market share. Company have a strong background from
previous business in Romania and also consist in creating beautiful arrangements for weddings,
celebration and sad one as well. In addition of this, company also offer the same services for
funeral moment in order to make it unique. For better understanding about company and its
growth level, interview is taken to full fill the requirements of university towards the company
and its activities in market. The main motive behind this, is to effectively analysis the overall
performance of White Rose in Kingsbury. By this, effective and accurate finding and data will be
gathered. It ensure organisation chance of increasing profit and effective outcomes of their
product and services. This interview is based on idea and concept of business, number of
employees working, what are the major products and services, how to advertise business market,
responsibilities of business and many more. All these are the important questions of interview
asked from entrepreneur to understand their entire activities operate in market place. For
effective analysis of data, various models and theories is used which help in analysing company
capabilities in current market scenario. It is further elaborated in detail manner:
BCG Matrix Model: It is one of widely used framework to define the growth and
strategic position of organisation and its image at market place (Sohel, Rahman and Uddin,
2014). In the context of this, company easily evaluate the area of their business deserve more
resources and investment as well. The BCG matrix model are classified into two categories
which are based on industry and its rival. Dogs: Company have less market presence as compared to other competitors and they
have low profit margins. Organisation invest very less as they generate negative returns.
Whereas, sometime it may be profitable for longer period of time. In this, funeral
moment is consider in this aspect that is not more in demand today but in upcoming time
it provide huge profitability to business. Thus is essential for company to figure out
current trends before launching new offering in market. It provide a balance for
maintaining competition and reputation in minds of customers.
1

 Cash cows: It is one of the most profitable aspects that provide more cash to the
organisation . Primarily, it is affiliated with future growth in which firm enhance their
market share and established competitive edge as well (Myllylä and Kaivo-oja, 2015). In
this, company introduce new products and services to become new starts that help them
in attaining larger growth at market. This includes services like beautiful arrangement for
weddings, celebration which is famous in market place and also provide huge
profitability to business organisation. It also support company in establishing competitive
image at competitive market place. Stars: It is related to the high growth industries and at the same time also maintain high
marker share in market place. Under this, the main focus of company is to invest its
money to with the purpose of creating bigger profitability level. Along with this, it is also
includes new and innovative products. In this, White Rose in Kingsbury serve their
services related to wedding and other events in order to increase their profitability. In
market place, almost every customers are aware about company services that help
business to capturing larger market share from its rivals.
 Question Marks: It is consider that brand need closer circumstance that hold and
reduced market share in fast flourishing markets and profit share. This type of business
are not always succeed as they face struggle to gain huge market share. For attaining
higher success, White Rose in Kingsbury needs to develop new market and products that
help them in inviting large number of customers. It provide competitive edge to achieve
the target and reduce market uncertainty.
Swot analysis:
Strength Weaknesses
 White Rose in Kingsbury is famous in
creating the perfect ambient for hotel
and offices which attract the loyal
customers to increase company
profitability (Bohari, Hin and Fuad,
2017).
 The major strength of this company is
its employees who are able to do their
 One of the major weakness of White
Rose in Kingsbury is its confusing
events along with its prize. This may
create negative impression on mind of
customers and on business.
 Lot of responsibilities is also consider
as weakness for company in which
customers are negatively affected
2

task without manager and leader.
 Good team working is also a positive
aspect that help them in offering good
customers services in market.
towards its decisions.
Opportunities Threats
 Company offer quality products and
high quality services to its customers
that become a major opportunity for
business to expand in new market.
 Company advertise its products by
using Twitter, Facebook websites and
many more. By this company easily
invite more and more customers
towards its products and services that
help in enhancing overall profitability
at market place.
 Changing in market trends in become
major threat for White Rose in
Kingsbury that may reduce its presence
in business environment.(Shabanova
and et. al., 2015).
 Competitors offer cheaper price than
company that may reduce the number
of customers within the White Rose in
Kingsbury.
Pestle analysis: It is a method used by many organisation to identify the presentation of
business operations. By using this model, manger can figure out areas of improvement and their
production efficiency . Political: Political factor are important and are related with polices and legislation and
various other factors. All these are plan of action are crucial function in business
structure at the time of operating their activities at marketplace. White Rose in
Kingsbury is includes in event industry as they responsible for implementing all the rules
and regulation within their company (Shenoy and Aithal, 2016). This enhance the
positive action of the organization in business environment. Economical: Economical factor is affiliated with the economic climate, inflation, interest
rates, unemployment level, international monetary, energy cost and so on. All these are
directly affect the entire activities of business organization. In market place, White Rose
in Kingsbury face huge competition that negatively impact on their overall performance
3

level. Thus, institution needs to offer superior products to its consumers as per the taste
and preferences. This will increase the chances of attaining success at market place. Social: This cause is also consider as an crucial for company while operating their
business at market place. It is related with the demographic change, trends in the way
people live, work and think. All these are directly affect overall performance of the
company at market place. As White Rose in Kingsbury operate in event industry in
which theme, trends, customers taste are change in fast speed. Thus, it is important for
White Rose in Kingsbury to focus on lifestyle trends, media, fashion and many more that
may support them to improve the success of company at global level. Technological: It is important for White Rose in Kingsbury to use new and innovative
technology in providing their services to customers. With the help of this, company easily
invite more and more customers towards its services and products as well. Along with
this, White Rose in Kingsbury also use new technologies at the time of exhibition
through which they create awareness of customers and also communicate with them
towards its products and services. Furthermore, company also use Twitter, Facebook
websites to advertise their products in market place to build its competitive image. Legal: This is crucial for White Rose in Kingsbury to follow all the legal aspects while
operating their business at market place. In this, there are some legal issues that is
important to follow by the company related to cancellation fees, inflexibility of minimum
numbers and many more (Li and et. al., 2018). Both are vital for White Rose in
Kingsbury to pay care at the period of execution heir operational state at market place. It
may aid in reducing the chances of any kind of negative impact on the company and its
brand image as well.
 Environmental: It is significant for White Rose in Kingsbury to aware about all the
environmental factor. This will be consider as a good opportunity for company to
improve their performance at market place. In addition of this, business needs to includes
ecological friendly material and production techniques that help them in avoiding
pollution from transport. It help business organization to enhance their competitive and
famous brand image at market place.
Tows Matrix:
Strengths-Opportunities Weaknesses-Opportunities
4

 White Rose in Kingsbury provide
perfect ambient for hotel and offices
along with high quality of products and
services. By which company easily
improve their brand image and at the
same time also expand their operational
activities within the new market. This
will improve overall performance of the
company at market place (Denan,
2018).
 Workers of business organisation is
also a major strength which facilitate
with effective service provide them
better satisfaction. This will become an
opportunity for White Rose in
Kingsbury to capture larger market
share.
 By making clear list of events and
activity, White Rose in Kingsbury
easily improve their profitability level
at market place.
 By dividing lots of responsibilities in
family members, White Rose in
Kingsbury easily attend their
consumers and provide them positive
experience.
Strengths-Threats Weaknesses-Threats
 Analysing market trends and changes
company may improve their
profitability by establishing their
competitive image.
 Company needs to provide high quality
of services at affordable cost may
increase customers base within the
White Rose in Kingsbury.
 It is important for White Rose in
Kingsbury to evaluate the market
trends, customers behaviour and many
more before providing services in
market place. It may help them in
reducing the chances of arising
weakness and also counter threat as
well. By this company easily enhance
their productivity level at competitive
market (Mugo and et. al., 2017).
 By providing high quality products and
services in cheaper price may help
5

White Rose in Kingsbury in competing
with its competitors at market place. It
help in capturing larger market share
from its rivals.
6

CONCLUSION
From the above mentioned report it has been concluded that, business opportunities play
a crucial role in market for enhancing the brand image. In this White Rose in Kingsbury is a
small and family owned company that offer various services related to arrangement of weddings,
celebration, and many more that help in inviting large number of customers over there. Along
with this, interview is also taken for evaluating the overall performance of the company at
market place. For understanding about company growth and success various tools and theories
are used like BGC matrix, Swot analysis, PESTLE analysis, TOWS. All these are the effective
elements that help in evaluating the actual performance of the company at market place.
7

REFERENCES
Books and journals
Bohari, A. M., Hin, C. W. and Fuad, N., 2017. The competitiveness of halal food industry in
Malaysia: A SWOT-ICT analysis. Geografia-Malaysian Journal of Society and Space.
9(1).
Denan, N., 2018. Strategy BMT Al-Ittihad Using Matrix IE, Matrix SWOT 8K, Matrix Space
And Matrix Twos. Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan
Syariah. 3(1).
Li, Y. and et. al., 2018. Evolutionary governance for mega-event projects (MEPs): A case study
of the World Expo 2010 in China. Project Management Journal. 49(1). pp.57-78.
Mugo, M. and et. al., 2017. Using Tows Matrix as a Strategic Decision-Making Tool in
Managing KWS Product Portfolio. African Multidisciplinary Journal of Research. 2(1).
Myllylä, Y. and Kaivo-oja, J., 2015. Integrating Delphi methodology to some classical concepts
of the Boston consulting group framework: arctic maritime technology BCG Delphi
foresight—a pilot study from Finland. European Journal of Futures Research. 3(1). p.2.
Shabanova, L. B. and et. al., 2015. PEST-Analysis and SWOT-Analysis as the most important
tools to strengthen the competitive advantages of commercial
enterprises. Mediterranean Journal of Social Sciences. 6(3). p.705.
Shenoy, V. and Aithal, P. S., 2016. ABCD Analysis of On-line Campus Placement Model. IRA-
International Journal of Management & Social Sciences,(ISSN 2455-2267). 5(2).
pp.227-244.
Sohel, S. M., Rahman, A. M. A. and Uddin, M. A., 2014. COMPETITIVE PROFILE MATRIX
(CPM) AS A COMPETITORS’ANALYSIS TOOL: A THEORETICAL
PERSPECTIVE. International Journal of Human Potential Development. 3(1). pp.40-
47.
8