Marketing Analysis Report: White Rose Company Marketing Strategies

This report offers a detailed marketing analysis of the White Rose Company, a major food wholesale and distribution enterprise in New York. The report begins with an introduction to marketing and its significance in business operations. It then delves into the roles and responsibilities of marketing functions, including market research, product development, market planning, branding, pricing, transportation, promotion, customer support, and warehousing. The analysis examines the interrelationship between the marketing department and other key departments, such as human resources, finance, and research and development, highlighting how these collaborations contribute to the company's overall success. The report emphasizes the importance of these interdepartmental relationships in achieving business objectives and adapting to market conditions. Finally, the report concludes by summarizing the key findings and reinforcing the importance of effective marketing strategies for sustained business growth and customer satisfaction, supported by references from academic journals and books.

Marketing presentation for
White Rose company

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
P1. Roles and responsibilities of marketing functions:...............................................................3
P2. Interrelation between the marketing and other departments of the company:......................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing refers to the process and practices of the company to increase the sales and of
the business by applying various innovative ideas. It involves the activities of buying and selling
of products and services. Marketing is the process of maintaining good and effective relations
with the customers so that the company could satisfy their needs and wants as per their
requirements. This report explains about the marketing essentials of the business of white rose
company. It is the largest company which wholesale and distribute the food items in the new-
york. This file explains the various roles and responsibilities of the marketing functions of the
white rose company. It analysis the interrelationship between the marketing and other
department of the company.
P1. Roles and responsibilities of marketing functions:
Marketing basically encompasses all the activities which helps the organization to
advertise and thus promote their products on the large platform and achieve their business
objectives. The major functions of the marketing includes.
Market research
This is one of the significant function of marketing. In this, the white rose company
gather various information about the market trends, strength and weakness of competitors,
suppliers etc. and thus use that information for various aspects of the company. The major role of
marketing in this function in White rose is to collects the statistical and analytical information of
the market, customers needs and thus define the strategy which will fulfil their expectations
(Kotler, P., and et.al., 2017). Besides this, the major responsibility of marketing in White rose
company is to coordinate the various activities of the market and hence coordinate with the
various department to achieve the goals of company.
Product development
This is another most important function of marketing. In this, the management of White
rose company is involved in producing the innovative products which will suit the needs of
customers. Once the data is gathered through market research, the role of marketing in this
involves using that information and thus mould a product in such a way that will fulfil the
demands of customers. This helps White rose to enlarge their customer base (Kotler, P., and
et.al., 2015). On contrary to this, the major responsibility of marketing in product development
within this company is to assess the customer response and thus solicit their feedback through

surveys, questionnaire about the products, company and thus using that to modify their product
or produce new product.
Analysis the information of market:
The marketing function of the white rose company analysis and identify the information
from the market that what the customers want from the company products and services. It is very
important to identify the needs and wants of the customer for the successful operation of the
business of the white rose company. The information which is taken from the market about the
customer white rose company will pack, promote and labelled their products as per the customer
wants.
Market planning:
It refers to bring the effective strategies of planing to increase the production, sales and
promotion of the products and services. If the white rose achieve their objectives they have to
make the effective planning of the marketing in their business of the food. The activities of the
production of the products and services of they should better and effective by the marketing
planning of the business. By giving advertisement on the TV, radio, and on the social media this
will increase the sales of the business and helps to achieve the goals of the white rose (Kerin, R.
and Hartley, S., 2015). The effective planning to give the best advertisement improves the
satisfaction of the customer.
Branding:
it refers to give the different names of the products from the competitors of the white rose
. The products and services have their own identity by branding them. The white rose company
increases the loyalty of the customer by giving the different name of the brand because branding
makes the product and services different from the products of the competitors and the white rose
company takes the advantages in different conditions of the market.
Pricing of products:
this also the responsibilities of the marketing function to set the process of the products
which is affordable for all the customer. Pricing of the products affects the demand of the
products high pricing decrease the demand and low pricing increase the demand of the products.
When the white rose company decides the prices of their products there are various factors
should be considered by the marketing department like income of the customer, objective of the
business, demand of the product, types of the customers (Kotler, P., and et.al., 2018). Effective

and better pricing of the products will increase the productivity and sales of the white rose
company.
Transportation:
This also the responsibility of the marketing functions to make the effective
transportation of the goods and services of the company. With the help of the transportation it is
easy for the customer to get the products of the white rose company from every location of the
country. Sales and productivity of the business are increase with the safe and effective
transportation function of the marketing in the white rose company.
Promotion:
the activities of the promotion are done by the marketing function to make sure that the
customer have the proper knowledges about their products. It refers to give the information of
the products to the customers by showing their prices, features etc. The main aim is to attract the
number of customer towards the products of the white rose company this will increase the sales
of the business.
Support services of the customer: the success of the marketing functions is depends on the
satisfaction of the customer from the products and services of the customers. Marketing
functions provides the proper support to the customer by providing services of the sales,
handling the complaints of the customer about their products, information of the consumer etc
(Deepak, R.K.A. and Jeyakumar, S., 2019). these services of the marketing function increases
the number of customer and achieve the objectives of the customer.
Storage and warehousing:
there are the lots of difference in time of production and consumption of the goods so it is
very essential to make the proper storage of the products until the demand of the products. The
white rose company store the products in advance to remove the unwanted delay in the delivery
of the products. This functions of the marketing are performed by the retailer, wholesale and
manufacture. The storage of the products will increase the sales and productivity of the business
of the white rose company.
P2. Interrelation between the marketing and other departments of the company:
In the business of the white rose the interrelation of the marketing with other department
of the company are essential for their growth and success in the present and future conditions of

the markets. Human resource helps to train and develop the skills of the people so that they work
to increase the sales of the business of the white rose. Finance department helps to provide the
revenue for the expenses of the marketing department to increase the sales and profits. Without
the use of the proper revenue marketing department cannot done their activities to achieve the
goals of the business (Tuten, T.L. and Solomon, M.R., 2017). The department of the research
and development helps to develop the products and services as per the requirements of the
customers and wins their level of satisfaction. These departments are very useful for the
marketing to increase the sales of the company.
Marketing with human resources:
marketing with human resource explains that the management of the human resources
helps the team of marketing in the company to organize the activities of recruitment and
selection of the new employees. The selection and recruitment of the candidate which have the
effective knowledge and skills of marketing which increase the sales of the white rose and
contributed towards the achievement of the success and growth of the business (Wilson, A., and
et.al., 2016). The skilled employees have the new and innovate ideas of marketing to increase the
sales of the business to take the advantages of the competition in different market conditions.
Human resource management organize the training and development programmes for the
existing and new employees so that the employees have the proper knowledges about features of
the product and services of the company which they go to sales in the markets.
Marketing with finance:
the department of finance and marketing both are interrelated to each other because they
both are equally important to fulfil the needs and wants of the company in the various market
situations. Marketing department have the responsibilities of the business because they increase
the sales of the business, increase the level of profits, increase the revenue of the company by
applying different strategies of the marketing (Lovelock, C. and Patterson, P., 2015). The aims
and strategy of the marketing management to reach the success and goals of the company by
increase in the sales of the business. With the help of the finance department marketing
department get the revenue and budget to do the activities of the marketing. The company
increase the sales of the business by the effective revenue which is provided by the finance
department.
Marketing with research and development:

research and development refers to the identifying the new and innovative ideas to
increase the sales of the business. The activities and practices of the marketing are depended on
the research and development department of the company because they find the what the
customers want from the products and develop them as per the needs and wants to increase the
satisfaction of the customer. Without the innovation in the production of products and services of
the white rose with the help of the research and development sales of the business cannot be
increased. If the white rose wanted to increase the profitability in their business they have to
make research on the taste and preference of the people (Shaw, S., 2016). The process of the
research and development of the products and development which satisfy the needs and wants of
the people helps the department of the marketing in maintaining the good and effective relations
with the customers.
CONCLUSION
from the above study it can be concluded that marketing is the process is the process of
the buying and selling of the products and services by the customers and satisfied the needs of
the customers. There are various roles and responsibilities of the marketing functions which
helps the business increase their sales and profits of the company in different market conditions.
The interrelationship of the marketing with the different department of the company is very
essential for the successful operations of the business to reach the goals of the company.

REFERENCES
Books and Journals:
Kotler, P., and et.al., 2017. Marketing for hospitality and tourism.
Kotler, P., and et.al., 2015. Marketing. Pearson Higher Education AU.
Kerin, R. and Hartley, S., 2015. Marketing: the core. McGraw-Hill.
Kotler, P., and et.al., 2018. Marketing management: an Asian perspective. Pearson.
Shaw, S., 2016. Airline marketing and management. Routledge.
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
Wilson, A., and et.al., 2016. Services marketing: Integrating customer focus across the firm.
Baker, M.J., 2016. What is marketing?. In The Marketing Book (pp. 25-42). Routledge.
Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.
Bowie, D., Buttle, F., Brookes, M. and Mariussen, A., 2016. Hospitality marketing. Routledge.
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.