Marketing Assignment Report: White Rose Company, Sales and Marketing

This report provides an analysis of the White Rose Company's marketing strategies, including market research, customer needs, and the interrelationship between the marketing department and other departments. The report examines the role of marketing in understanding market trends, competitor analysis, and customer expectations. It highlights the importance of marketing functions in driving sales and achieving business growth. The report also discusses the relationship between marketing and human resources, emphasizing the significance of effective recruitment and selection of marketing professionals. The report concludes that marketing is crucial for satisfying customer needs and increasing sales, and underscores the importance of the marketing department in the company's overall success. References include prominent marketing texts.

MARKETING ESSENTIALS

INTRODUCTION
• Marketing refers to the process and practices of the company
to increase the sales and of the business by applying various
innovative ideas. It involves the activities of buying and
selling of products and services. Marketing is the process of
maintaining good and effective relations with the customers
so that the company could satisfy their needs and wants as
per their requirements.

ROLES AND RESPONSIBILITIES OF
MARKETING FUNCTIONS:
• Market research
• This is one of the significant function of marketing. In this, the white
rose company gather various information about the market trends,
strength and weakness of competitors, suppliers etc. and thus use
that information for various aspects of the company. The major role
of marketing in this function in White rose is to collects the
statistical and analytical information of the market, customers needs
and thus define the strategy which will fulfil their expectations.

INTERRELATION BETWEEN THE
MARKETING AND OTHER DEPARTMENTS
OF THE COMPANY
• Marketing with human resources:
• marketing with human resource explains that the
management of the human resources helps the team of
marketing in the company to organize the activities of
recruitment and selection of the new employees. The
selection and recruitment of the candidate which have the
effective knowledge and skills of marketing which increase
the sales of the white rose and contributed towards the
achievement of the success and growth of the business.

CONCLUSION
• from the above study it can be concluded that marketing is the process
is the process of the buying and selling of the products and services by
the customers and satisfied the needs of the customers. There are
various roles and responsibilities of the marketing functions which
helps the business increase their sales and profits of the company in
different market conditions. The interrelationship of the marketing with
the different department of the company is very essential for the
successful operations of the business to reach the goals of the
company

REFERENCES
• Kotler, P., and et.al., 2017. Marketing for hospitality and
tourism.
• Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G.,
2015. Marketing. Pearson Higher Education AU.
• Kerin, R. and Hartley, S., 2015. Marketing: the core. McGraw-
Hill.