This report provides a training needs analysis for White & Whistle Ltd (WW), a call center company. The analysis identifies key areas for employee development, including technology training, effective communication skills, and leadership training. The report emphasizes the importance of technology training due to the company's use of cutting-edge systems and the need to update employees. Communication training is deemed crucial for call center agents to handle diverse clients and improve one-to-one meetings. Leadership training is also highlighted to develop managers' skills and inspire teams. The objectives of the training programs are to increase productivity, build relationships, improve work culture, and optimize resource utilization. The report suggests a time-based approach to training, with short-term technology training for new recruits and medium-term for experts, short-term and quarterly communication training, and long-term leadership training. The report underscores the need for continuous training to align employees with changing workplace strategies and technologies.