Marketing Strategy & Future Expansion: Who Gives a Crap Presentation

This presentation delves into the integrated marketing strategy of Who Gives a Crap, a company known for its revolutionary and recyclable toilet paper. It highlights the company's unique approach to combining profit with purpose, donating half of its earnings to sanitation improvements in developing countries. The presentation covers the company's marketing mix, including its effective social media campaigns and potential for traditional advertising. It also suggests possible product expansions, such as anti-septic and portable toilet paper options, and explores marketing strategies to promote these new products through social media, traditional advertising, press conferences, and radio events. The presentation emphasizes the company's commitment to social awareness and brand image enhancement through sponsorships and artistic product design.

Integrated marketing strategy of
Who Gives a Crap
Name of the Student
Name of the University
Author note

•The company has been marked itself as an unique
company as it introduced a revolutionary product in the
market.
•The company brought the invention in the toilet papers
by making it completely recycle enable.
• It highlights the marketing mix and the marketing
campaigns of the company.
• The presentation suggests the future product range of
the company and the possible ways of marketing the
product successfully (Ainomugisha, 2018).
Introduction

• Who Gives a Crap invented a revolutionary product in the
market which is recyclable toilet paper.
• The company contributes to the society as it donates its half
of its profit to the improvement of sanitation in the
developing countries.
• Other products like tissues and paper towels are sold by the
company (Ainomugisha, 2018).
Overview of the Company

Possible product expansion
•The company can include the feature of anti-septic in its
existing eco-friendly recyclable product range.
•The company can make the product portable so that
customers can carry it.
•The portable as well as anti-septic toilet papers barely exist
in the industry thus it will be highly beneficial for the
company to make it different from other companies (Crap,
2018).

Possible product expansion
•It can sponsor some relevant
social awareness events through
which it can improve its brand
image.
•It can also incorporate art in the
products along with the packaging.
•This will not only the attract the
adults to use the products of the
company but will also attract the
children to use the their products
(Crap, 2018).

Marketing of the
suggested product range
•In order to market the suggested product range,
the most useful method will be the social media
based marketing.
•Using the social media platforms most of the
customers can be reached within minimum time.
•Another usefulness of social media is that it
uses creative contents to attract the users or
customers (Moore, 2018).

Marketing of the suggested
product range
• Beside of social media marketing, the company can use
traditional marketing by featuring advertisements over the
televisions, hoardings, banners and so on.
• Another useful strategy will be conducting direct
marketing campaigns through which it can showcase its
products (Moore, 2018).

Marketing of the suggested
product range
• Apart from all these in order to feature the products of the
company, it can conduct press conferences so that the media
houses covers and create stories to feature the product range of
the company.
• Similarly it can also participate in the radio events to
communicate as well as advertise the upcoming products
(Twinlife Marketing, 2018).

References
•Ainomugisha, G. (2018). Who Gives A Crap: Australia's successful toilet paper disruptor. [online]
Anthill Online. Available at: http://anthillonline.com/who-gives-a-crap-about-social-enterprise-australias-
most-successful-toilet-paper-disruptor/ [Accessed 21 May 2018].
•Crap, W. (2018). Who Gives a Crap | About Us. Retrieved from
https://au.whogivesacrap.org/pages/about-us
•Keeping half the profits beats non-profits for social impact: Who Gives A Crap founder Simon Griffiths.
(2018). Retrieved from http://www.afr.com/leadership/entrepreneur/keeping-half-the-profits-beats-
nonprofits-for-social-impact-who-gives-a-crap-founder-simon-griffiths-20150924-k9z1t
•Moore, T. (2018). Flush with Promise: Who Gives A Crap. Retrieved from
http://assemblepapers.com.au/2016/08/30/flush-with-promise/
•Social Startup 'Who Gives A Crap' Is Making Toilet Paper Cool To Help Those In Need. (2018).
Retrieved from https://www.huffingtonpost.com.au/2016/05/22/this-social-enterprise-is-making-toilet-
paper-cool-to-help-those_a_21381689/
•Twinlife Marketing. (2018). Who gives a crap? - Twinlife Marketing. [online] Available at:
http://twinlifemarketing.com.au/who-gives-a-crap/ [Accessed 21 May 2018].
•Who Gives a Crap. (2018). Retrieved from https://communicationscollective.com.au/case-studies/who-
gives-a-crap/
•Who Gives A Crap. (2018). Retrieved from https://smallbusinessbigmarketing.com/who-gives-a-crap/

Thank
you