Whole Foods Market Analysis: Impact of Amazon Acquisition

This report analyzes Whole Foods Market, a high-end natural and organic food retailer. It examines the company's business strategy, focusing on its strengths and the impact of Amazon's acquisition. The report also explores the growth of the organic food market and the factors influencing Whole Foods' performance, including competitors and retail trends. Furthermore, it delves into the motivations behind Amazon's acquisition, the future prospects of the firm, and potential consequences. The analysis highlights the importance of the business strategy and the strategic partnership with Amazon. This report provides a comprehensive overview of Whole Foods Market's current state and future outlook.

Executive summary
Whole Foods Market is a high-end natural and organic food retailer which operates in the United States,
Canada, and the United Kingdom. Whole Foods Market was founded in 1980 by John Mackey, Renee
Hardy, Craig Weller, and Mark Skiles, in Austin, Texas, following a merger of two small natural foods
stores: Safer Way Natural Foods, and Clarksville Natural Grocery (Wholefoodsmarket.com, n.d., n.p.).
The growth rate of organic food has been icresing since past five years. Shoppers are becoming
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increasingly conscious about their health and the environmental impact of food (ibid.). The recent turn
of events raises several interesting questions, namely, why has Whole Foods experienced such a
dramatic decline in fortunes, and what does this takeover mean for the future of the company and the
industry?
he relationship between these two elements will also be explored, in regard to the extent that the
marketing strategy affects financial performance. Additionally, an industry report will be created to
study the external factors which have a considerable influence on Whole Foods’ operations including
competitors, retail trends, and demographic changes. An additional chapter will be dedicated to the
recent acquisition of Whole Foods by Amazon, outlining the motivations behind the move, the future
prospects of the firm, as well as the potential consequences.
The business strategy is
We have analyzed the business strategy on Whole Food Market and we found that the company’s
strength is its business strategy along with its association with Amazon.