Principles & Practices of Marketing (MOD003507): Whole Foods Market

This presentation analyzes the marketing principles and practices of Whole Foods Market, an American multinational supermarket chain. It focuses on the 'Action' and 'Control' stages of the SOSTAC model, detailing specific marketing activities such as social media marketing, media campaigns, community relationship development, promotional pricing, and in-store marketing. The presentation also addresses methods for monitoring and controlling the effectiveness of the marketing plan, including feedback surveys, monitoring consumer proactivity, and conversion rate optimization. The presentation references academic sources to support its analysis of Whole Foods Market's marketing strategies.

PRINCIPLES AND
PRACTICE OF
MARKETING

INTRODUCTION
 Marketing activity are those activities which are performed by business in order
to promote the offerings and services by the organization.
 Whole Foods Market is an American multinational supermarket chain which
was started by Craig Weller, John Mackey, Hardy Lawson and Mark Skiles in
the month of September of the year 1980.
 The purpose of this PPT is to define the actions and controlling strategies
followed by the organization throughout their marketing plan.

ACTION
This is the 5th stage of SOSTAC model which is used to bring clan to life and
take proper action.
The actions which will be taken by Whole Foods company has been
addressed below:
 Social media marketing
 Organizing media campaigns
 Developing community relationships
 Promotional prices
 In store marketing

CONTROL
This is the last stage of SOSTAC model and this stage focuses on
determining the effectiveness of marketing plan which has been executed by
the organization.
Some of the approaches which can be used in order to control and monitor
the effectiveness and efficiency of marketing plan is discussed below:
 Feedback and customer satisfaction survey
 Monitor consumer proactivity
 Conversion rate optimization

CONCLUSION
 From the above PPT, it can be concluded that the concept of marketing is
followed with the help of advertisement selling in delivering products to
consumer or to other business entities.

REFERENCES
 Ang, L., 2021. Principles of integrated marketing communications. Cambridge
University Press.
 Denton Jr, R. E., Trent, J. S. and Friedenberg, R. V., 2019. Political campaign
communication: Principles and practices. Rowman & Littlefield.
 Dumont, A. M and et.al., 2016. Clarifying the socioeconomic dimensions of
agroecology: between principles and practices. Agroecology and Sustainable
Food Systems. 40(1). pp.24-47.
 Gbadamosi, A., 2019. Contemporary issues in marketing: Principles and
practice. Sage.
 Low, S and et.al., 2020. Smart digital marketing capabilities for sustainable
property development: A case of Malaysia. Sustainability. 12(13). p.5402.
 Porral, C. C. and Stanton, J. L., 2017. Principles of marketing. ESIC Editorial.