Whole Wheat & Honey Cafe Toronto Launch: Press Release and Analysis

This report presents a press release crafted for the Whole Wheat & Honey Cafe, detailing the opening of a new location in Toronto. The report begins by identifying the target publications, specifically Le Journal de Quebec and National Post, due to their popularity in Canada. The target audience is described as diverse, encompassing university students, teachers, couples, and nearby office workers. The press release itself announces the cafe's launch in Toronto, emphasizing its offerings of breakfast, lunch, beverages, salads, and desserts, with a focus on healthy options. The cafe aims to attract students, youth, business travelers, and tourists. The report highlights the importance of interior design, comfortable seating, and music in creating a welcoming atmosphere. The cafe's location at Fort York Blvd is noted as a convenient meeting point. The report references various sources to support its marketing strategies, including market segmentation, emotional response to interior design, and the importance of customer loyalty. The press release aims to inform the public about the cafe's offerings and its commitment to providing healthy and delicious food in a comfortable environment.

Running Head: PRESS RELEASE 0
Press Release
Whole Wheat & Honey Cafe
Students details
10/8/2019

PRESS RELEASE 1
Target Publication and Audience
The Whole Wheat & Honey Café is opening another store in Toronto because it is very
popular location of the Canada where people love to visit. The Whole Wheat & Honey Café will
send its Press release to main two newspaper publications which are Le Journal de Quebec and
National Post. These both newspapers are very famous in the Canada. To grow the business and
increase the marketing, press release is a good option. Press release in newspaper is an easy
method to publish and it includes different type of images which attract customers to visit the
Café. Company will also publish this press release online on the portal of both newspapers
because in these days, people read articles and news online. Press release in newspaper is also an
effective idea as it involves multimedia, images and videos to convey the message in interesting
methods.
The target audience of this press release depends on the target market of the Whole
Wheat & Honey café and the target audience of the café is much diversified. Whole Wheat &
Honey focus its marketing profile on extending university students and teachers, lovers, newly
married couples, and offices located nearby restaurants and sophisticated teenagers (Lynn, 2011).
Not only the customers of Whole Wheat & Honey café but also the food suppliers, companies
are the target market of this press release because with the help of this press release food
suppliers also get to know about the new café. With the help of this information, they can
establish business with the café.

PRESS RELEASE 2
Whole Wheat & Honey will provide you the delicious food in Toronto
Fort St. John based Café Whole Wheat & Honey is launching a new café in the Toronto
to provide the delicious breakfast, desserts and coffee to the people and students of Toronto
(Whole Wheat and Honey, 2019a).
People will love this café because this café will provide the huge range of products at
very reasonable range. Mainly this café is providing the range of breakfast, lunch, beverages,
salad and desserts (Whole Wheat & Honey, 2019b). The café will mainly target the students and
youth audience who love to eat food in restaurant but the café will provide the healthy food
which will be good for the health of the Toronto people. The café will also focus on business
travelers and tourists who love to visit and taste yummy food. The café will provide the tasty and
delicious breakfast as café bake scones, muffins every morning (Whole Wheat and Honey,
2019a).
The café will serve the aroma organic coffee which comes from the Vancouver Island
and this coffee will be prepared with the fresh beans because the café bought fresh beans every
two weeks. Today's market research shows that these are a group of customers who love gourmet
and prefer to drink coffee and eat bakery products as well as restaurants prepared food for the
people who love to eat healthy and delicious food. Since those who like gourmet coffee so much
that consumption is universal in different income categories and mostly depends on the level of
higher education, this organization will target and awaken the possibilities of profit in those
universities which have more students.
Whole Wheat & Honey will fulfill the wishes of those who want to taste their daily food
and coffee cup in a luxurious and high-level environment. Customers of this method are of
different age groups, although the location of any restaurant that is close to the university campus
means that most of the restaurant's customers will be college students and faculty members
(Camilleri, 2017). Today's present market research shows that these people are discerning
customers who move towards better tasting food and coffee. In addition, a lot of college students
consider restaurants as a convenient place to study or sit, where they can study or meet with
peers without the need to pay a cover fee. For us, this will provide a unique prospect for building
a loyal customer base (Wand, et al., 2017).

PRESS RELEASE 3
Not only the food but interiors, sitting comfort, music also play very important in the
success of café and the Whole Wheat & Honey will definitely work on all these things. The
interior of the café will be very attracting and beautiful which will attract the people of every
age. The sitting arrangement of the café will be very comfortable as it will provide the different
type of sitting arrangement such as formal chair, sofa, bar chair and bean bags. The Whole
Wheat & Honey café will provide the different section for the people who are freelancers and
loves to sit and work in cafes (Tantanatewin & Inkarojrit, 2018).
It is good and important news for the Toronto people who have no time to prepare
breakfast in the morning because they have to go on their work or college. So in this situation,
they can get tasty breakfast from the Whole Wheat & Honey café. The café will be open next
month and it will provide its all products and services to the people of Toronto from next month.
The location of this café will be Fort York Blvd, Toronto, Canada. It is a popular and centered
location and good meeting point for the formal and informal meetings.
The above press release discussed about the target audience, location, features and
facilities of Café Whole Wheat & Honey which is starting a new café in Toronto.

PRESS RELEASE 4
References List
Camilleri, M. A. (2017). Market Segmentation, Targeting and Positioning (1 ed.). New York:
Springer.
Lynn, M. (2011). Segmenting and Targeting Your Market: Strategies and Limitations. School of
hotel administration.
Tantanatewin, W., & Inkarojrit, V. (2018). The influence of emotional response to interior color
on restaurant entry decision. International Journal of Hospitality Management, 69, 124-
131.
Wand, H., Bryant, J., Pitts, M., Delaney-Thiele, D., Kaldor, J., Worth, H., & Ward, J. (2017).
Development of a Risk Algorithm to Better Target STI Testing and Treatment Among
Australian Aboriginal and Torres Strait Islander People. Archives of Sexual Behavior,
46(7), 2145-2156.
Whole Wheat & Honey. (2019b, October 8). Daily menu. Retrieved October 8, 2019, from
http://wholewheatandhoney.com/images/files/DailyMenuPDF.pdf
Whole Wheat and Honey. (2019a, October 8). Home. Retrieved October 8, 2019, from
http://wholewheatandhoney.com/