Research Project: Wi-Fi Connectivity's Impact on Tourism Experience

This research report investigates the impact of Wi-Fi connectivity on visitor experiences within the travel and tourism industry. It begins by highlighting the increasing importance of Wi-Fi access for modern travelers, driven by smartphone usage and the desire for constant connectivity. The study explores how Wi-Fi affects various aspects of the visitor experience, including accessing information, sharing experiences on social media, and overall satisfaction. The research employs both primary data collection through online questionnaires distributed to UKCBC students and secondary data analysis of academic literature, journals, and online articles. Ethical considerations are addressed, ensuring privacy and informed consent. The findings aim to provide insights into how travel and tourism businesses can leverage Wi-Fi connectivity to enhance customer experiences and improve operational efficiencies, while also acknowledging the limitations of the research and suggesting areas for future exploration.

UNIT 4 RESEARCH PROJECT
‘Impact of Wi-Fi connectivity on visitor experience in the Travel and Tourism
Industry’
1

ABSTRACT
For holidaymakers, technological advances through digital revolution have witnessed
a great personalisation. In today’s era through the high-speed internet and the
breakthroughs of technology has helped the travellers to get access to the online
hotel's bookings, flights booking and searching for online reviews which are made
easy through easy Wi-Fi connectivity. Due to the digital technologies in travel and
tourism sector, there has been a hike in the number of the people travelling. Digital
technologies have rendered many opportunities for the businesses in the travel and
tourism sector that have helped them to great extent as through internet and Wi-Fi
connectivity the online bookings and access to 24/7 customer support has become
possible. Wi-Fi connectivity is the one that people while travelling prefer the most as
it helps them in getting the ideas of destinations, places that they visit or they may
eat at, to gather the interest points and to find the directions. Through the Wi-Fi
connectivity, the travel companies are offering a seamless experience to its
customers by boosting the operational efficiencies.
2

Contents
ABSTRACT...................................................................................................................2
TASK 1- RESEARCH PROPOSAL..............................................................................5
1.1 AND 1.4 RESEARCH FORMULATION AND SPECIFICATION.....................5
RESEARCH TITLE................................................................................................5
INTRODUCTION...................................................................................................5
RESEARCH PROBLEM........................................................................................6
RESEARCH QUESTIONS....................................................................................6
SKILLS AND KNOWLEDGE.................................................................................6
AIMS AND OBJECTIVES......................................................................................6
1.2 RATIONALE FOR THE RESEARCH..................................................................8
1.3 LITERATURE REVIEW......................................................................................9
1.4 METHODOLOGY FOR DATA COLLECTION AND ANALYSIS.......................11
ETHICAL CONSIDERATIONS............................................................................12
LIMITATIONS OF THE PRIMARY RESEARCH.................................................12
RESEARCH DESIGN..........................................................................................13
1.5 ACTION PLAN..................................................................................................14
GANTT CHART...................................................................................................14
STRATEGY.........................................................................................................14
TASK 2- WRITTEN REPORT.....................................................................................15
2.1 IMPLEMENTATION..........................................................................................15
2.2 DATA COLLECTION........................................................................................16
2.3 DATA ANALYSIS AND INTERPRETATION....................................................17
TASK 3........................................................................................................................27
3.1 EVALUATION...................................................................................................27
3.2 FUTURE CONSIDERATIONS..........................................................................29
3

APPLICATION OF RESEARCH.........................................................................29
LIMITATIONS OF RESEARCH...........................................................................29
RECOMMENDATIONS.......................................................................................29
AREAS FOR FUTURE RESEARCH...................................................................30
TASK 4........................................................................................................................31
4.1 POSTER PRESENTATION..............................................................................31
REFERENCES...........................................................................................................32
APPENDIX..................................................................................................................35
4

TASK 1- RESEARCH PROPOSAL
1.1 AND 1.4 RESEARCH FORMULATION AND SPECIFICATION
RESEARCH TITLE
‘Impact of Wi-Fi connectivity on visitor experience in the Travel and Tourism
Industry’
INTRODUCTION
Wi-Fi access is an important concern in the visitor experience in the travel and
tourism industry. With the rise in the ownership of the smartphones, there is
increasing connectivity worldwide in 2016 that is enhancing the demand for the Wi-Fi
throughout their customer's visit. For the business travellers and the leisure tourists,
the Wi-Fi connectivity is an important aspect as it boosts their visitor experiences
(Jungnickel, 2013).
Through the presence of the free Wi-Fi connectivity in the travel and tourism sector,
the travel businesses can render wireless solutions to the customers so that they can
boost the satisfaction of their customers and improve the organisation's
effectiveness. Digital technologies are transforming every phase of the hospitality
sector as through the digital technologies new doors of the better travel experiences
is expected to open up (Neuhofer, et al. 2015).
Thus in this study, the impact of the Wi-Fi will be determined in travel and tourism
industry with reference to the visitor experience. By undertaking the aspects of the
internet usage and the benefits that Wi-Fi renders to the travellers which ultimately
boosts their satisfaction and experience level.
5

RESEARCH PROBLEM
The main research problem is to gather insights about the impact of the Wi-Fi
connectivity on the visitor experience with respect to the travel and tourism industry.
RESEARCH QUESTIONS
Some of the research questions that will be undertaken to draw out the effective
results for this research problem are:
 To what extent the Wi-Fi connectivity renders benefits to travellers?
 How likely is the Wi-Fi connectivity aspects helps to boost the traveller's
experience?
 How is likely Wi-Fi connectivity by travel and tourism sector attracts the
leisure and business tourists?
 How well has Wi-Fi connectivity helped visitors in sharing their experiences
via social media?
SKILLS AND KNOWLEDGE
From this research, the aspects of the Wi-Fi connectivity that helps in boosting the
visitor satisfaction and experiences will be analysed that ultimately creates an impact
on the travel and tourism industry. The skills that will be boosted will be research and
analytical skills that will help to conduct effectively the research and boost the
confidence (Neuhofer, et al. 2015).
AIMS AND OBJECTIVES
The main aim of this research is to analyse the impact of the Wi-Fi connectivity in
travel and tourism sector with reference to the visitor experiences. The study of this
research will be focused on the experiences of the visitors that gets boosted with the
better connectivity rendered to them when they travel (Jungnickel, 2013).
The objectives of this research that will be aimed to achieve will include the
following:
 To identify the level of impact on the visitor experiences in travel and tourism
sector due to Wi-Fi connectivity
 To understand the role of Wi-Fi connectivity in sharing the experiences
through social media
6

 To analyse the impact of the Wi-Fi connectivity on the customer satisfaction in
travel and tourism sector (Neuhofer, et al. 2015)
7

1.2 RATIONALE FOR THE RESEARCH
This research has main motive to gain about the factors that boost or impacts the
visitor experiences in the travel and tourism industry. In the travel and tourism
industry when the travellers travel to different places and when they get access to
the Wi-Fi they can easily plan their whole package and get access to relevant and
necessary information. Thus the role of the Wi-Fi connectivity will help in tracing the
impact that it generates on the visitor experiences of the travellers (Atembe and
Abdalla, 2015).
Thus this research is conducted for the same reason so that the impact can be
analysed of the Wi-Fi connectivity on the visitor experiences.
8

1.3 LITERATURE REVIEW
According to Tore (2018), due to the technological advancements, the travel and
tourism industry is changing with reference to the ways of interaction with the
customers. There are many travel companies that are adopting the measures
through which the operational efficiencies can be improved and the customer’s
expectations can be duly met (Barbera, et al. 2013). Elena Mogos that is an
associate analyst for Digital Travel and Tourism at Global Data added that the
human interactions help the travel companies in ensuring its effectiveness. Authors
were of the view that through creating a perfect balance between the technological
innovations and the human interactions the travel and tourism companies can gain
better customer experiences and can lead to better satisfaction (Kim, et al. 2008). It
was further added in the studies of Tore that there are mainly six trends that are
visible in travel and tourism industry which includes the Augmented and virtual
reality, voice technology, wearable, artificial intelligence, internet of things and Wi-Fi
connectivity (Mattern, 2013).
Technavio (2018), has confirmed that there is no denying fact that the digital
technology is shifting with rapid pace which is a driver for the digital disruption and
digital transformation in the travel and tourism sector, the innovative travel
technologies have been changing the way the people travel and are developed so as
to boost the visitors experiences (Mattern, 2013). Traditionally to plan a holiday local
travel agent was consulted with but for more adventurous trips nowadays there is a
much technological advancement that is used by the travellers to boost their travel
experience with the help of the high-speed internet. Digitalisation has rendered more
exposure to the travellers that too in a cost-effective manner. Authors added that the
travel agencies are rendering the online measures through free Wi-Fi access to the
travellers which help them in introducing the virtual reality experiences (Abedi, et al.
2015).
Due to digitalisation, there has been witnessed an expected rise in the consumers
that has been accomplished by many travel agencies and the business by allowing
them to access their boarding pass through mobile and Wi-Fi. Belokon (2017), was
of the view that there are many visitor experiences in last 10 years as there were
different technologies which were used by the travellers to gain access to the
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services. In today's scenario, the Wi-Fi connectivity is the major source of the
technology that allows the visitors to broaden their experience by sharing their
locations, photos, and many more. Through the Wi-Fi connectivity, the information
access by the travellers can be easy and will help in interacting easily while
travelling. Through Wi-Fi connectivity, the travel and tourism industry has gained
much as authors were of the view that this Wi-Fi connectivity has resulted in the
better information sharing and tech savvy that has rendered easy accessibility to the
wide group of travellers (Shanker, 2008).
Belokon (2017), argued that there is a great need for internet connectivity on flights
as it forms a great feature for the customers which drives their satisfaction and
enhances their travelling experiences. In an instance, author connoted that while
catching the connecting flights some visitors can gain access to the important
information such as the flight delays, cancellations, gates changes and many more
through the in-flight Wi-Fi. Thus from the standpoint of author Wi-Fi rendered many
opportunities to the visitors which help in enhanced experience and satisfaction of
visitors (Dickinson, et al. 2014).
10

1.4 METHODOLOGY FOR DATA COLLECTION AND ANALYSIS
In order to conduct this research and gain the insights about the impact of the Wi-Fi
connectivity on the visitor experiences in the travel and tourism industry, a range of
methodology will be followed so as to reach effective conclusions. In this research,
for the data collection, the primary and secondary research methods will be
employed that will take into account the primary sources like the online questionnaire
and the secondary sources like the online articles, journals, and the academic
literature. Thus through the combination of both methods, the research can be used
to draw effective conclusions (Silverman, 2016).
In the primary data collection method, the online questionnaire will be prepared that
will involve few questions which will be surveyed through online means and the
responses will be gained from the UKCBC students. The respondents selected will
be 50 on the basis of random sampling and then the data collected will be analysed
through the means of the graphs and the pie charts (Flick, 2015).
On other hand while collecting the data from the secondary sources 150 journals,
online articles and the academic books will be preferred that will initially be selected
and then from these preliminary screening will be conducted on the basis of abstract
reading and then most relevant one to the research problem will be selected and the
through meta-analysis the literature review will be generated which will be utilised for
this research (Kumar and Phrommathed, 2005).
The impact on the visitor experiences will be discovered and analysed by the
qualitative approach which will analyse the findings of the primary as well as
secondary sources which will guide the conclusions of this research. Through the
use of the excel sheets the primary data collected will be presented (Flick, 2015).
11

ETHICAL CONSIDERATIONS
Ethical considerations help in following the desired conduct of the research adhering
to the policies and the practices which are widely accepted. In the research scope
the ethical considerations that are to be followed include the following:
 For this research, the privacy concerns and the security concerns will be duly
adhered to.
 The findings of the research will be kept limited to the academic use only and
will not be used for the commercial purpose (Flick, 2015).
 The consent of the respondents of the primary data will be duly undertaken
that will ensure their safety as well as the health of their mind.
 The purpose of the research will be made clear to the respondents in advance
with all the risk if any, involved in the research (Buhalis and Law, 2008).
LIMITATIONS OF THE PRIMARY RESEARCH
Some of the limitation that this research data collection method has to deal with
includes the following:
 Primary research data collection is time-consuming and is generally a costly
process which tends to become an expensive method of data collection.
 The primary research is usually conducted by a researcher or an expert that is
a trained professional so it is time-consuming (Kumar and Phrommathed,
2005)
 The results from the primary research may be misleading as the data
collected is randomly selected and might miss the relevant information
 Due to the state of minds of the respondents, the findings may vary and may
not render valid results.
 The process of the primary research data collection becomes a time
consuming as there is involvement of the distribution of the questionnaire and
then analysing the data through in-depth observation
 Due to the inherent bias of the respondents the responses received may be
inaccurate (Flick, 2015).
12

RESEARCH DESIGN
The research design that will be formed to carry this research in an effective manner
looks like as under:
Fig: Research Design
(Source: Ledford and Gast, 2018)
13
Reserach
problem
Aims and
Objectives
Litearture
review
Reserach
design
Data
Collection
through
questionnaire
Data
Analaysis
Interpretation
and
presentation of
findings
Conclusion
Recommendations

1.5 ACTION PLAN
GANTT CHART
Research problem
Aims and objectives
Literature review
Research Design
Data Collection through questionnaire
Data Analysis
Interpreting and presentation of findings
Conclusions
Recommendations
1
1.5
3
3.25
4
4.25
4.5
5
5.25
Time scale
Month
STRATEGY
A strategy will be formulated such that this research can be executed effectively and
the desired aims and objectives are achieved in the specific time frame as decided.
Regular monitoring will be conducted by the supervisor that will ensure the success
of the project by effectively checking the progress of the project in a regular interval
(Silverman, 2016).
14

TASK 2- WRITTEN REPORT
2.1 IMPLEMENTATION
In order to effectively implement the research project undertaken there is a need for
the resources attainment so that the desired aims and objectives are achieved within
the desired time frame. So, some of the resources that will ensure the effective
implementation of the project will include the internet access and other technical
assistance through which the students of UKCBC that are the respondents of the
primary research may fill the questionnaire in an effective manner and the survey
can be successful (Pesonen and Horster, 2012).
Another needful resource is the skilled human resource that will analyse and
interpret the data collected so as to draw rational conclusions and recommendations.
Effective supervision as well should be ensured that will help in complying with the
targeted budget and will help to carry the project in a cost-effective manner. So the
financial resources should also be arranged to ensure overall effectiveness
(Pesonen and Horster, 2012).
15

2.2 DATA COLLECTION
Data collection has been conducted through a combination of the primary and the
secondary data sources that have helped in effectively analysing the impact of the
Wi-Fi connectivity on the visitor’s experiences in the travel and tourism sector
(Connolly, et al. 2009). Through the means of the online survey conducted through
the questionnaire method, the data has been gathered such that the desired
research problem is solved. The primary and secondary data collection method
employed should be considered undertaking the facts of reliability, validity and the
accuracy (Taylor, et al. 2015).
When the secondary data is talked about its validity then it renders a less degree of
validity as due to the changes in the preferences and the behaviour of the
consumers the findings also vary and the same results and findings cannot be relied
upon for a long time (Chen and Chen, 2010). The secondary data collected is more
reliable as compared to the primary sources as the secondary research is more
authentic one as it has been reviewed by many scholars and the researchers but
may not be valid for a long as the findings may become out-dated and the limitations
of the previous secondary research may be carried forward to this research as well
so this again affects the reliability of the data (Chan and Baum, 2007).
In this research, the sampling method that has been undertaken to select randomly
from all responses of the primary research any 50 responses and then analysing it is
the random sampling method. Through which the findings will be presented through
the pie charts and graphs that will help in rendering the solutions to the research
questions (Tore, 2018).
16

2.3 DATA ANALYSIS AND INTERPRETATION
1. What is your gender?
Male 56%
Female 44%
56%
44%
Gender
male female
From the findings of the primary research, it became evident that from the 50
respondents randomly selected 56% of the respondents were male while rest 44% of
the respondents accounted to females that filed their responses through the online
questionnaire.
17

2. Do you use free Wi-Fi connectivity while travelling?
Yes 78%
No 22%
78%
22%
Wi-Fi connectivity usage
yes no
There are many needs and motivation of the travellers in travel and tourism industry.
Some travellers need the access to free Wi-Fi connectivity while they travel as it
helps them in gaining access to relevant information about a particular destination
which helps in boosting their visitor experience. Thus when asked about the usage of
the Wi-Fi connectivity by the travellers nearly 78% of the respondents were of the
positive view that they used the Wi-Fi connectivity while remaining disagreed with
the same.
18

3. How likely do you reject the travel destination when there is no Wi-Fi
connectivity at that destination?
Extremely likely 40%
Likely 32%
Neutral 11%
Unlikely 8%
Extremely unlikely 9%
40%
32%
11%
8%
9%
destination rejection in absence of wi-fi
connectivity
extremely likely likely neutral unlikely extremely unlikely
In another question, responses were taken relating to the selection and rejection of
the destination by the travel planners where there is no Wi-Fi connectivity. The
majority showed that they are extremely likely to reject the destination with no Wi-Fi
connectivity that accounted to 40% while 32% showed their likeliness towards the
same. There were only 9% of the respondents that were extremely unlikely to reject
the destination where there is the absence of the Wi-Fi connectivity.
19

4. To what extent the Wi-Fi connectivity boosts the visitor experiences?
Very much 35%
Somewhat 23%
Undecided 15%
Not really 17%
Not at all 10%
35%
23%
15%
17%
10%
visitor experince boosts
very much somewhat undecided not really not at all
From another question, it became quite evident that through the Wi-Fi connectivity
the visitor experience of the visitors gets a boost as it helps in sharing their
experience and getting access to the information through Wi-Fi on their tabs and
mobiles. From the primary research, nearly 35% of the respondents were of the view
that their visitor experience gets boosted up very much while only 10% of the
respondents were not at all agreed with the Wi-Fi connectivity relation with that of the
visitor experience.
20

5. What level of satisfaction the free Wi-Fi services renders while you are
travelling?
Highly satisfied 39%
Satisfied 24%
Neutral 19%
Dissatisfied 11%
Highly dissatisfied 7%
39%
24%
19%
11%
7%
level of satisfaction
highly satisfied satisfied neutral dissatisfied highly dissatisfied
When the travellers are travelling and getting an access to Wi-Fi connectivity they
were asked about that level of satisfaction that they experiences and the findings
that came out was such that 39% of the respondents were highly satisfied with the
Wi-Fi connectivity that is rendered to them while their travelling.
21

6. To what extent the Wi-Fi connectivity make you feel secure?
Very much 25%
Somewhat 23%
Undecided 25%
Not really 20%
Not at all 7%
25%
23%
25%
20%
7%
Sales
very much somewhat undecided not really not at all
From the research, it also came forward that 25% of the respondents feel that
through Wi-Fi connectivity the visitors feel secured and there were only 7% of the
respondents that not at all felt secured due to the presence of the wi-fi
connectivity.
22

7. How likely do you post and share through Wi-Fi connectivity your travel
experiences while travelling?
Extremely likely 40%
Likely 32%
Neutral 11%
Unlikely 8%
Extremely unlikely 9%
40%
32%
11%
8%
9%
post through wi-fi connectivity
extremely likely likely neutral unlikely extremely likely
Through the Wi-Fi connectivity many visitors are likely to share their experiences
while travelling which was collected and the responses that gathered were such
that 40% of the respondents were extremely likely to agree that they post while
travelling through the Wi-Fi connectivity while only 8% of them said that it is
unlikely that they post while travelling.
23

8. To what extent the Wi-Fi connectivity helps the leisure and business travellers
to continue their important tasks while travelling?
Very much 45%
Somewhat 23%
Undecided 12%
Not really 10%
Not at all 10%
45%
23%
12%
10%
10%
wifi-connectivity and leisure and business
travellers
very much somewhat undecided not really not at all
Due to the Wi-Fi connectivity, the business travellers and the leisure visitors also
get attracted as it helps them to continue their important works even while
travelling with the Wi-Fi access. And 45% of the total respondents were of the
view that Wi-Fi connectivity helps them in continuing their work while travelling
which ultimately boost their experiences.
24

9. To what extent you plan to share or update the status on social media through
the Wi-Fi connectivity?
Very much 35%
Somewhat 25%
Undecided 12%
Not really 18%
Not at all 10%
35%
25%
12%
18%
10%
plan to share on social media
very much somewhat undecided not really not at all
Asking about the level of extending that travellers plan to share or update their
status while travelling on social media 35% of them responded that they are very
much likely to share and update while travelling through the access to the Wi-Fi
connectivity wherever they travel. Only 10% of them were not at all convinced
with the same.
25

10. To what extent do you feel the Wi-Fi connectivity boosts your visitor
experiences in travel and tourism sector?
Very much 49%
Somewhat 20%
Undecided 8%
Not really 11%
Not at all 12%
49%
20%
8%
11%
12%
positive impact of wi-fi connectivity on
visitor experince
very much somewhat undecided not really not at all
Lastly it was asked that to what extent does their visitor experience gets boosted
up when they have a strong Wi-Fi connectivity and the responses showed a
positive impact of the Wi-Fi connectivity with the visitor experience as 49% of the
respondents were very much agreed with the same as Wi-Fi connectivity has
helped them in boosting their visitor experiences.
26

TASK 3
This task will deal with the evaluation of the research project so that the actual
results with the desired results can be compared and the recommendations and
conclusions can be drawn from the same.
3.1 EVALUATION
On the basis of the outcomes obtained it was duly witnessed that there is a positive
impact of the Wi-Fi connectivity on the visitor's experience in the travel and tourism
sector. Through the Wi-Fi access, the visitors are able to gain access to important
information about the places that they visit and can receive other facilities too
through online bookings (Noorhaiza, et al. 2017). Thus through the effective sharing
and posting of the information while travelling the visitor's satisfaction and
experience level boosts up which helps the travel and tourism industry as well in
reaping more profits.
From this research implementation, the budget constraints and the time constraints
were effectively met that has helped in ensuring the success of the project. Through
these factors, in minds, the outcomes that generated were valid and effective as it
helped in effectively achieving the aims and objectives of this research in the travel
and tourism sector (Masri, et al. 2017).
This research through effective monitoring and supervision has been able to attain
the desired goals that too within the specific time frame and through the effective
utilisation of the resources that have helped in gaining the valid results and the
conclusions for the research problem undertaken. There was a limitation that came
forward during the research of the financial resource lack of availability that led to the
issue in hiring the human resource for the collection of primary data and thus has
created some issues. There was lack of time too that led to gain responses from the
less number of respondents and thus the findings may be misleading and might have
rendered untrue results (Lam, et al. 2014).
Through this research, the results drawn out has helped to utilise it for the
educational purpose and gain an understanding of the impact of the Wi-Fi
connectivity on the visitor experiences. The learning that has gained through this
27

research is such that there are many factors that boost the visitor experiences but
Wi-Fi connectivity nowadays has helped in boosting the satisfaction level and
rendering ease of the completion of any tasks during travelling (Ye, et al. 2011).
Through this research, the desired aims and objectives have been successfully met
that has helped in reaching the purpose of the research in an effective manner and
has helped in understanding the visitor’s experience of the travellers in travel and
tourism industry. But this research has a limitation of the validity as the perceptions
and the technologies keep on changing which may also alter the customer
experiences in travel and tourism industry. The responses collected may render
different results every time they are asked (Bearne, 2016).
Thus from this research, there can be witnessed a positive impact of the Wi-Fi
connectivity in travel and tourism industry as the visitors tend to get attracted where
there is free access to Wi-Fi services and boosts their satisfaction levels.
28

3.2 FUTURE CONSIDERATIONS
APPLICATION OF RESEARCH
Under the future consideration, the applicability of this research will be looked upon
that will include the aspects and the areas where the findings of this research could
be applied so that it will help the travel and tourism industry in designing and
customising its services and products such that the customer satisfaction can be
gained. The marketers of travel and tourism can gain information and idea about the
Wi-Fi connectivity as one of the reasons for the visitor satisfaction in travel and
tourism. This can help them in boosting the travel experience of their clients and thus
help in enhancing their relationships with the customers (Yovcheva, et al. 2012).
LIMITATIONS OF RESEARCH
Overall limitations of this research undertaken include the reliability as one of its
limitations, as there was lack of time the responses gained are less reliable as the
respondents collected were analysed by random sampling method and thus only the
responses from 50 respondents were analysed and drawn out results. Due to the
less sample size selected the results may differ from the original findings and may
lead to bias results. As the perspective of the respondent’s keep of changing so the
results may also change with time so the results again face lack of certainty. So
every time this research will be conducted, it will give different results (Weiss, 2017).
RECOMMENDATIONS
Some of the suggested recommendations for this research are:
 The travel and tourism sector can work more on boosting the technological
assistance for the visitors through enhancing the Wi-Fi services. This will help
in attracting the visitors more and ease the visitor experience.
 Through effective Wi-Fi services, the customers can be attracted and satisfied
by rendering free services of Wi-Fi connectivity so that they feel secure and
safe while travelling (Elliot, 2016).
29

AREAS FOR FUTURE RESEARCH
Future research will be conducted on the travel planning that gets influenced due to
the Wi-Fi connectivity in travel and tourism industry. This will help in analysing the
impact of the Wi-Fi connectivity on the travel planning by the visitors. Thus the travel
and tourism industry will get benefited from the knowledge gained from this future
research that usually influences the travel planning decisions of the customers due
to the presence of the Wi-Fi connectivity (Weiss, 2017).
30

TASK 4
4.1 POSTER PRESENTATION
(Source: Jacquet, 2008)
31

32

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35

APPENDIX
1. What is your gender?
Male
Female
2. Do you use free Wi-Fi connectivity while travelling?
Yes
No
3. How likely do you reject the travel destination when there is no Wi-Fi
connectivity at that destination?
Extremely likely
Likely
Neutral
Unlikely
Extremely unlikely
4. To what extent the Wi-Fi connectivity boosts the visitor experiences?
Very much
Somewhat
Undecided
Not really
Not at all
5. What level of satisfaction the free Wi-Fi services renders while you are
travelling?
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
6. To what extent the Wi-Fi connectivity make you feel secure?
Very much
Somewhat
Undecided
Not really
36

Not at all
7. How likely do you post and share through Wi-Fi connectivity your travel
experiences while travelling?
Extremely likely
Likely
Neutral
Unlikely
Extremely unlikely
8. To what extent the Wi-Fi connectivity helps the leisure and business travellers
to continue their important tasks while travelling?
Very much
Somewhat
Undecided
Not really
Not at all
9. To what extent you plan to share or update the status on social media through
the Wi-Fi connectivity?
Very much
Somewhat
Undecided
Not really
Not at all
10. To what extent do you feel the Wi-Fi connectivity boosts your visitor
experiences in travel and tourism sector?
Very much
Somewhat
Undecided
Not really
Not at all
37

38

39