Strategic Marketing Plan for Wiggo Supermarkets: Sales Growth

This report presents a marketing plan for Wiggo Supermarkets, aiming to attract customers and increase sales by targeting middle-income men and women. The plan focuses on positioning Wiggo as a discounted retailer in the Chinese market, utilizing various marketing tools and techniques to create awareness. It emphasizes understanding buyer behavior to achieve higher sales and profits. The implementation involves developing a dedicated team, while evaluation suggests the need for increased investment in creating market awareness. The marketing mix includes strategies for product, price, place, and promotion, considering the competitive landscape with existing supermarkets like Aldi, Lidl, and Tesco. The plan targets the UK and European markets, with supermarkets planned for various locations to enhance customer reach, leveraging available marketing and promotional tools to attract a large audience. This document is available on Desklib, a platform providing study tools and resources for students.

Marketing Plan of Wiggo supermarkets
The objective behind developing marketing plan for Wiggo supermarkets is to
attract customers and increase its sale.

Targeting
The targeted people for Wiggo supermarket, will be men and women
which fall under the category of middle income level.

Positioning
 It can be defined as the way in which a brand or organization places
itself in marketplace.
 Wiggo supermarket, will be positioning itself as discounted retailer in
Chinese market

Marketing tools and techniques
 In terms of marketing tools and techniques, the brand will be using variety of
tools in order to create awareness among people in market and create
awareness among them

Buyer behaviour
 In order to achieve higher sales and profits, it will be required by Wiggo
supermarket to understand behaviour of people in Chinese market.

Implementation
 A team of personnels will be developed in order to implement the
above stated marketing plan.

Evaluation
 After evaluating the above mentioned plan, It can be stated that there
are some changes required in the plan.
 Wiggo supermarket needs to invest more resources and efforts in
order to create more awareness among people in Chinese market.

Marketing mix:
 It is a set of marketing practices, actions or tactics which is used by
the company in order to promote its products and brand in market.
 It consists of 4 P's: Product, Price Place and Promotion

 Product: Planning to enter into retail industry with the launch of supermarkets
owners of Wiggo has to offer wide range of products that satisfy the needs and
wants of people.
 Price: Already there are large number of supermarkets that are operating in UK
such as Aldi, Lidl and Tesco etc. who are making valiant efforts to attract customers
and retain them for long periods.

 Place: The Wiggo Supermarket Company is targeting huge market of UK and
European countries.
 Owners are planning to open supermarkets at different locations of the selected
market so as to enhance the reach of customers.
 Promotion: Looking at the present market, there are several marketing and
promotional tools available that are helping the course of companies irrespective to
their sector in creating awareness of the products and services and attract large
number of audience.

 Promotion: Looking at the present market, there are several marketing and
promotional tools available that are helping the course of companies irrespective to
their sector in creating awareness of the products and services and attract large
number of audience.

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