Capella University MBA5016: Demand Management Plan Analysis

This report presents a comprehensive demand management plan for Wild Dog Coffee Company, a local coffee shop planning to expand. It analyzes the impact of advertising on product demand, utilizing linear regression to forecast coffee bean requirements based on advertising expenditure and seasonal trends. The report then delves into inventory management, discussing the challenges of coffee bean storage and shrinkage, and recommends both consistent review (Q) and periodic review (P) systems for effective inventory control. Furthermore, the report explores workforce scheduling, comparing fixed and rotating schedules, and recommending strategies for optimizing employee scheduling to meet demand. The report emphasizes the importance of understanding demand patterns, managing inventory costs, and creating effective workforce schedules for the success of the coffee shop.