Report on Customer Engagement, Retention Strategies for Wildlife Trust

This report examines the customer engagement and retention strategies employed by a wildlife trust. The trust, established with a rich history, focuses on conservation, education, and community involvement. The report details the trust's evolution, including the establishment of a coastal zoo and the implementation of conservation projects. It outlines the trust's mission to protect wildlife, promote awareness, and foster a sense of responsibility towards the environment. The analysis covers the trust's CRM policies, including customer lifecycle management, portfolio analysis, value proposition development, customer intimacy, and network development. The report also discusses various customer engagement activities like face painting and toy trains and the use of social media platforms for customer interaction. Furthermore, it highlights the trust's efforts to secure funding and support for wildlife, especially during challenging times like the pandemic. The report provides insights into the trust's commitment to its customers and its efforts to ensure the long-term sustainability of its conservation efforts.

The content created represents the actual initial needs of engaging policies in order to retain customers
and the relevant involvement required. With the possible modifications and advancements in the field, a
wildlife trust was formed in 1955. The developments further more lead to construction of coastal zoo in
2003 with the support and for the support of the living. Contributing to the society and having a great
history of establishments in the name of the trust and the zoo, Paignton opens a wide range for the all
the furry accommodates. The year 2013, brought in conservation and management for the Gorillas in
the project regarding the same. 2015 and 2019 marked a milestone in the exposure and brought in more
customers along with visitors for the purpose. The trust contributes a lot to the densification of wildlife
throughout the world with their vision and mission in the direction. Not only with the advancements
and staff involvement in this regard the trust also spreads the important message of all for all,
stimulating the need for saving and respecting the wildlife as a part of the ecosystem. The walking path
for the trust being a long journey shares a lot to learn for the people and understand in the context of
the perpetual needs of the living to save and diversify the wildlife and the contribution of them to
human lives. The values shared by the trust involve engagement in the process and involvement of all in
the time for the preservation. This also makes it necessary for the advocacy, which is one the values, as
it makes people realize the need with comfort. The trust also maintains audacity and researches in the
matter to bring light to the people. With dozens of employees and volunteers, the trust is capable of
handling lakhs of visitors including thousands of children that get to develop the sense of belongingness
towards wildlife with their study at a young age. The year 2018 showed an accountable amount of
difference between the targets set by all the establishments in a negative side. The organization follows
in CRM policies to entertain and engage more of its customers which are diversified into various
professional and age categories. SSC which stands for strategically significant customer is an agenda
taken into consideration in all the parts of the trust to build the authenticity for public. A five level
strategy is followed but the organization at the primary stage which ensures management of the
customers lifecycle, customer portfolio analysis, value preposition development, customer intimacy and
network development which triggers the overall spread chain of the word in favor of the organization
and it’s goals. The involvement of the customers requires a long profile development process with the
trust wherein all the aspects are checked and corrected to avoid further discrepancies. A variety of fun
activities like face paintings and toy trains for post and pre sales including the animal adoption are
conducted. The organization follows a variety of channel endorsements to bring to the notice of people
and to provide their specifications regarding the charges for various services. The channels like YouTube
and Facebook are widely used as a CRM tool to ensure the customer engagement and further
involvement. The organization is extensively engaged in bringing in funds for the betterment and quality
life of the species that reside, especially on the pandemic situation.