Analysis of Wilkinson Company's Marketing Plan and Strategies

This report provides an analysis of Wilkinson's marketing plan, covering key aspects such as the introduction, marketing mix, company overview, and current market situation analysis, including SWOT analysis. The report further explores strategies including penetration, segmentation, targeting, and positioning. It also discusses tactics, actions, budget considerations, and control mechanisms. The report aims to provide a comprehensive understanding of Wilkinson's approach to marketing, highlighting the essential elements and strategies employed to achieve its objectives. The report is concluded by providing a list of references.

Business Essential
TASK 3

Content
 Introduction
 Evaluating basic marketing plan for Wilkinson
 References

Introduction
Nowadays, it is essential for organization to make market
plan which help them to target their aims and objectives.
In this presentation, marketing plan of Wilkinson
company has been discussed in detailed.

Basic marketing plan of Wilkinson
A marketing plan of organisation lays out the target market
and value proposition that will be offered and based on
analysis which has been done by manger.

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To attain growth and profitability, then it is essential for organisation
to making marketing plans and these are explained as below;
Executive – It describes that what are the key elements which are
provided by organisation. Marketing mix of Wilkinson company is
planned which help them to hit their targets with in time period.
Company overview - Wilkinson deals in selling home-ware and
household goods such as textiles, DIY, cleaning, confectionery,
kitchen and bathroom products.

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Current market situation analysis – It is essential for organisation to analyse
both internal and external factor.
Strengths
This entity is providing monetary
assistance to their employees.
Weaknesses
Poor brand image in some of the
countries.
Opportunities
Entity is having opportunity to
expand their business in new sector.
Threats
Rising in cost of raw materials which
are using by organisation.

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Strategy – There are different strategies which are adopted by
organisation in maintain their price of products and services. Some
of these are; penetration, in this products are sold at lower price at
initial stage in order to capture large market share.

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Segmentation, targeting and positioning – In segmentation,
managers are diving market into different areas in which they can
sale these products to customers.

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Tactics and actions – The company has to analyse that which work
should be done on priority basis so that they can take actions
accordingly.
Budget – The budget for marketing plan should clearly indicate that
how much funds are available with company to execute them in best
way.
Control - In last, manager has to monitor and control marketing
plan which is executed by them.

References
Webster, F. E. and Lusch, R. F., 2013. Elevating marketing: marketing
is dead! Long live marketing!. Journal of the Academy of Marketing
Science. 41(4). pp.389-399.
Wood, S. and Reynolds, J., 2012. Leveraging locational insights within
retail store development? Assessing the use of location planners’
knowledge in retail marketing. Geoforum. 43(6). pp.1076-1087.

Thank You!!