Wilkinson Company Marketing Essentials: Plan and SWOT Analysis

This report provides a comprehensive marketing analysis of Wilkinson Company, a UK-based firm offering diverse products like pet food and groceries. It outlines a marketing plan designed to achieve organizational goals through effective strategies that attract a broad customer base. The analysis includes a SWOT assessment, identifying the company's strengths (innovation), weaknesses (managerial skills), opportunities (online expansion), and threats (competition). It also details the company's objectives, segmentation, targeting, and positioning strategies, focusing on consumers who purchase grocery products, targeting various demographics, and positioning products to meet customer needs. The report further examines the marketing mix and strategies, emphasizing customer satisfaction and market offerings. Finally, it acknowledges the competitive landscape, highlighting key competitors like B&M Retail, Argos, and Poundland, and concludes with key takeaways regarding Wilkinson's goals and development.

Marketing Essentials
(Task 4)

Table of Content
 Introduction
 Marketing plan
 Company Overview
 SWOT Analysis
 Objectives
 Segmentation, targetting and positioning
 Marketing mix and strategies
 Number and power of competitors
 Conclusion
 References

Introduction
Marketing planning is an activity that is necessary for an
organisation. It help in gaining market share and retain more
customers. It also increase employee abilities and
capabilities which achieve target goals and objectives.

Marketing Plan
Marketing plan helps to achieve organisational goals and
objectives in an effective manner. It assist in developing
marketing strategies which attracts large number of
buyers.

Company Overview
• Wilkinson s largest company which is located in United
Kingdom. They provides different types of products such
as pet food, kitchen and grocery products.
• Marketing plan provides information of company such as
address, contact number, location, email id etc.

SWOT Analysis
It is internal factor of environment which identify company
strength, weakness, opportunities and threats. SWOT
analysis of Wilkinson company:
Strength
Create innovative
products or services
Increase economic
growth
Weakness
Lack of managerial skill
Technical issues
Opportunities
Supply online goods
Expand the business
Threats
New entrance in market
Tough competitors

Objectives
The main objectives of Wilkinson company is to achieve
target goals which help them for enhancing growth and
development. There are two objectives such as corporate
and marketing objectives.

Segmentation, Targeting and Positioning
Segmentation
Consumers who like to
purchase grocery products.
Targeting
Children, adults and family
members of each level of
standard
Positioning
Company position its products in front of potential customers
who need these items

Marketing Mix and Strategies
Marketing Mix -
Marketing is the process which helps in promoting company
goods or services in the market.
Marketing Strategies -
Marketing strategies of Wilkinson company is to satisfy
buyers need and products will offers in the market.

Number and power of competitors
There are many competitors of Wilkinson company such as
B&M Retail Limited, Argos Retail Limited and Pound land
Limited.
 Company strength
 Size of business
 Financial position

Conclusion
At the end of presentation it can be conclude that Wilkinson
company Wilkinson company is to achieve target goals
which help them for enhancing growth and development