Essentials of Marketing: Wilkinson's Comprehensive Plan

This presentation outlines a marketing plan for Wilkinson, focusing on the essentials of producing new products effectively. It details the company's vision and mission, emphasizing customer experience and market leadership. The plan identifies target markets, product and household service offerings, and promotional strategies using various channels like television, newspapers, and social media. Competitive analysis and budget preparation are highlighted as crucial components, along with continuous monitoring of results. The marketing department's roles and responsibilities are emphasized, concluding that the plan aims to systematically guide Wilkinson's business activities. This document is available on Desklib, a platform offering study tools and resources for students.

Marketing Essentials

Table of Content
 Introduction
 Produce a marketing plan
 Conclusion
 References

Introduction
Marketing is a process of buying and selling of products and
services. In this presentation mentions about the marketing
plan which is made by the top management of Wilkinson
business firm. Plan can be related to introducing new
products

Produce a marketing plan
Plan is very important and it is related to the future
activities. The manager of Wilkinson prepares an
effective plan through which company can do its business
activities or process in a systematic way.

Continue...
There is a marketing plan of
Wilkinson:
Vision and Mission- The main
vision of this company is to
make the shopping of
customer give them good
experience and to be a leading
company.

Continue...
The mission of this firm is
expand its business or stores in
to new markets.
Target markets- For target the
markets, it wants to increase its
business in to various markets
and also divide its business in
to sub groups.

Continue...
Products and services- Wilkinson provides mainly
households and also housewares items. Before
manufacturing the items, this company conduct a research
on the needs and wants of customers and then produce
goods. By reducing the cost of production, it provides
goods at minimum price to customers.

Continue...
Promotional strategies- This company gives promotion with the
help of television, newspapers, billboard, social media site etc.
It also gives promotion with the help of promotion mix
strategies such as personal selling, sales promotion, direct
marketing etc.
Identify competitors- It is very important to company to know and
identify its competitors and their strengths and weaknesses.

Continue...
Prepare budget- For production, promotion and launching
new goods at market place, the manager need to prepare a
budget and divide finance according to activities. Budget is
related to future estimation of expenses.

Continue...
Monitor result- It is necessary to monitor result of all steps of
plan. It is the responsibility of a manger to see that plan is
implemented in a right manner or not.

Conclusion
It has been concluded from the above presentation that the
market department of Wilkinson has many roles and
responsibilities towards the company. In this above
presentation, there is a marketing plan related to
producing new products effectively.

References
Brooks, N. and Simkin, L., 2012. Judging marketing mix
effectiveness.Marketing Intelligence & Planning.30(5).
pp.494-514.
Clow, K.E. and James, K.E., 2013.Essentials of marketing
research: Putting research into practice. Sage.
Dibb, S. and Simkin, L., 2013.Marketing essentials.
Cengage Learning.