Marketing Essentials (Task 3): Comprehensive Marketing Plan Report

This report analyzes the marketing plan of Wilkinson, a retail business, focusing on its vision, mission, and objectives. It examines the application of Ansoff's Matrix, including market penetration, product development, market development, and product classification strategies. The report also conducts a PESTLE analysis, assessing political, economic, social, technological, legal, and environmental factors influencing Wilkinson's operations. The conclusion summarizes the key roles and responsibilities of marketing functions and emphasizes the importance of the 7Ps of marketing for the company's growth and success. References are provided to support the analysis.

MARKETING ESSENTIALS
(TASK 3)

INTRODUCTION
Marketing is process of a business formed with selling
and purchasing a services or goods. It considers
delivering, promoting, advertising, pricing, planning
and distributing products to fulfil buyers wants and
needs.

COVER CONTENT
 INTRODUCTION
 MARKETING PLAN
 CONCLUSION
 REFERENCES

MARKETING PLAN
Wilkinson overview: It is
a retailer business
which is provide house
hold products to the
customers. This
company, which is
formed by JK
Wilkinson in 1990.

Vision of Wilkinson
Vision is to give better experience in the shopping
process to the buyers. It is a best statements which
analyse team work and spirit.
“Extraordinary regular purchasing in society's heart”

Mission of Wilkinson
Mission:
Company mission is to provide best services and
product to the buyers. They highly promote their
product with the help of communication channel such
as advertisement, promotion, publicity and other
elements.

Objective of Wilkinson
Objective:
Company objective to achieve long term goals and
value. They give better product quality to the buyers
which is very essentials for the company success and
growth

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Ansoff's matrix
 Market penetration
 Development of product
 Market development
 Product classification

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Market penetration: In this way, cited business
introduce present goods and service in the market, it
may consider re-launch of items as well as
maximising brand awareness.

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Development of product: This kind of improvement
determine the product quality and quantity. Wilkinson
use present products for for developing and growing.

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Market development: In this form, enterprise find and
generate a innovative place by having new product on
the target market.

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Product classification: In this, cited firm seek to
generate as well as improve innovative range and
lines of the product in existing place.