Wilkinson's Marketing Plan: Strategies, Analysis & Essentials

This report provides an overview of the essential elements of a marketing plan, focusing on the example of Wilkinson. It highlights the importance of marketing in organizational productivity and profitability, emphasizing the use of promotional and advertising tools to attract customers. The report summarizes key aspects of Wilkinson's marketing plan, including the company's vision and mission, workforce capabilities, situational analysis using SWOT and PESTLE factors, external analysis, financial position, and marketing strategies related to pricing, product, and quality. The analysis underscores the importance of marketing departments in achieving company goals and objectives and concludes that effective marketing is crucial for business success.

Marketing Essential
(TASK 3)

Table of Content
• Introduction
• Marketing plan of Wilkinson
• Conclusion
• Reference

Introduction
Marketing play very important role of organisation
productivity and profitability. Business is used promotional
and advertisement tool that can help to promote their products
in all locations so it can attract large number of customers.

Marketing plan
Marketing plan is important
for every business
organisation that can help to
accomplish goals and
objectives in near future.
This include activities and
operation of an enterprise. It
is type of document
formation that can represent
business profitability.

Continue
The main aim of every business
organisation is to make large
profitability and growth in a
long run . Following are
some extracts are given
below:
Executive summary: The
company has made their
vision and mission.

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Workforce: Cited company workers are able to provide
better products and services to their target customers.
Situational analysis: Company has largely used SWOT and
PESTLE factors that can help to analyse their internal and
external environment. They maintain and control their
operational efficiency and effectiveness that can help to gain
profitability and productivity in long ruin.

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External analysis: Company has use pestle factors that can
helps to analyse their external environment factors.
Financial position: Company has focus to prepare annual
budgets so this can help to organisation to analyse their
financial position.
Strategics: Company has made various marketing strategies
in term of pricing, product, quality. This can help to
company to identify and remove any deficiency which
inherent in commodities.

Conclusion
From the above report, it can be concluded that marketing is
very important for every business organisation. Various
marketing department play their respective roles and
responsibilities this can help to achieve goals and
objective of company.

References
Wertime, K. and Fenwick, I., 2011. DigiMarketing: The
essential guide to new media and digital marketing.
John Wiley & Sons.
Mootee, I., 2013. 60-minute brand strategist: the
essential brand book for marketing professionals. John
Wiley & Sons.

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