Wilkinson Marketing Plan: Marketing Essentials, Strategies & Budget

This document presents a marketing plan for Wilkinson, a large retail company, focusing on key marketing essentials and strategies to enhance profitability and productivity. The plan emphasizes the importance of market research, advertising, and quality product promotion. It includes an executive summary highlighting the use of various marketing strategies related to price and product quality to achieve organizational goals. The plan also outlines the significance of workforce training and development, situational analysis using SWOT and PESTLE to understand the internal and external environment, and financial planning for annual budgets. Strategies for long-term profitability are discussed, with a focus on setting targets and allocating half of the total budget to marketing activities. References to relevant resources are also provided.

Marketing Essentials
Marketing Plan for Wilkinson

Table of Content
• Introduction
• Marketing Plan for Wilkinson
• References

Introduction
Marketing:
• Promoting and Selling of the Product;
• Includes Market Research and Advertising.

Marketing Plan for Wilkinson
Marketing plan is very important for organisation
activities and operation, this can help to gain
organisation profitability and productivity in near
future.

Continued...
Executive Summary:
Organisation used various marketing strategies which
relate to price, quality of product, these all factor help to
accomplish organisation goals and objectives in near
future.

Continued...
Overview:
• Largest retail company;
• Provide better quality products and deliver services.

Continued...
Workforce:
Training and development programme for employee to
increase the knowledge and skill competence of
workers.

Continued...
Situational Analysis:
Wilkinson can conduct SWOT and PESTLE analysis to
know the internal and external environment.

Continued...
Financial Position:
This factor help organisation in preparing annual
budgets which are helpful for organisation's financial
position.

Continued...
Strategies:
Company made various plans and procedure which help
for earn large profitability and productivity in long run.

Continued...
Target:
The main goal and objective of this cited business
organisation is to earn large productivity and
profitability in long run.

Continued...
Budget:
Half of the total budget will be allocated for the
marketing activities.