Marketing Essentials - Wilkinson Group Report on Marketing Functions

This report delves into the essentials of marketing, specifically examining the marketing functions within the Wilkinson Group. It highlights the roles of a marketing manager, including distribution, financing, market research, pricing, product and service management, promotion, and selling. The report explores how these functions are interconnected within the organization, detailing the relationships between marketing and other departments such as human resources, customer service, finance, and research and development. It also touches on the importance of advertising and its relation to different divisions like production and operations. The conclusion emphasizes the critical role of the marketing manager in maximizing profits through effective marketing strategies. This report serves as a valuable resource for understanding the practical application of marketing principles within a real-world business context.

Marketing
Essentials
Task- 1

Cover content
• Introduction
• Roles and responsibilities of marketing function
• Duties of marketing are related to wider organisational context
• Conclusion
• References

Introduction
Marketing essentials is an important concept through which the
basics of the market can be understand. It helps different
organisation in carrying out the function of marketing in an
effective manner which is capable of providing the desired results
to an organisation.

In order to achieve the targets of Wilkinson, the contribution of
marketing manager is crucial. Different functions which are
performed by the marketing manager in Wilkinson group are as
follows:
 Distribution
 Financing

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Responsibilities of marketing function are:-
 Market research
 Pricing
 Product and Service Management
 Promotion
 Selling:

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Duties of marketing are related to wider
organisational context
In an organisation, different departments are interlinked with each
other. Marketing is one of the most important functions which is
performed in the business enterprise and it has a great influence on
other divisions too since it has a wide scope. If in organisation, a
good connection is observed among various departments with
marketing then the growth of same is assured.

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Details of how distinct departments are interlinked in
Wilkinson:-
Marketing and human resource management
Promoting and customer service
Marketing and Finance
Promoting and Research and Development

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• Advertising and Information Technology.
• Advertising and Production and operational division.
• Promoting and Administration.

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Conclusion
From the above discussed report this can be summarised that in
Wilkinson marketing manager performs a very important role. It
works towards maximising the total profit by taking responsibility
of different critical activities.