Wilkinson Marketing: An Essential Marketing Plan and Market Analysis

This report provides an overview of Wilkinson's marketing plan, focusing on key elements such as the company's vision, mission, Ansoff's matrix, and value proposition. It delves into a market analysis of Wilkinson, reviewing customer base, competitors, market nature, SWOT analysis, and environmental factors. The report highlights the different roles and responsibilities within the marketing function and emphasizes their vital role across all departments of the organization. It concludes by summarizing the findings of the market research and operational analysis conducted on Wilkinson, underlining the importance of marketing functions in all departments.

Marketing Essentials
P4

Cover Content
• Introduction
• Marketing Plan of Wilkinson
• Company Overview
• Vision of company
• Mission of Company
• Ansoff's matrix
• Value
• Strategies
• Conclusion

Introduction
Marketing is defined as a process which is used to deliver a
product from manufacturers to final customers. Process of
marketing includes advertising of goods, selling them,
distribution as well as market research for organisation.

Marketing Plan of Wilkinson
Marketing plan can be considered as an overall plan of any
organisation because marketing is interrelated to all other
activities of a business.

Company Overview
 Wilkinson is a razor brand that is one of the most
popular company in UK regarding such products.
 It also deals in wide range of products such as other
personal care products, scissors, motorcycle and
bayonets.
 It was established in 1772 and it has its market over 12
countries in world. It was founded as a company in
London.

Marketing Mix
Product
Price
Place
Promotion
Process
People
Position

Market Analysis
Market analysis can be made by way of
reviewing competitors, nature of market,
customer.

SWOT Analysis

Environment Analysis

Conclusion
This report is made by making a research on market and
operations of Wilkinson. Different roles and
responsibilities of marketing functions are described and
it has been concluded from report that these plays a vital
role in all departments of organisation

References
Berkowitz, E.N., 2016. Essentials of health care marketing.
Jones & Bartlett Publishers.
Campbell, R and Martin, C., 2015. Media essentials: A brief
introduction. Macmillan Higher Education.
Ebert, R.J and Griffin, R.W., 2015. Business essentials.