Business Project: Challenges and Stakeholder Impact Analysis at Wilko

This report examines the challenges faced by Wilko, a British high-street retail chain, in its business project, focusing on internal communication, lack of technical expertise, and inspiring/retaining employees. It analyzes the impact of these challenges on both internal stakeholders (employees, managers, owners) and external stakeholders (customers, suppliers, government), detailing how each group is affected. The report evaluates the problems international businesses face with digital technology and internal communication, providing recommendations for improvement, such as regular employee check-ins, communication plan reviews, and encouraging open conversations. The ultimate goal is to help Wilko overcome these issues, improve stakeholder relations, and achieve its business objectives effectively. Desklib offers similar solved assignments.

Business Project

Executive summary.
Business projects are intended for achieving the business goals and objectives that are
aligned with company business strategy. This is also known with various name such as,
administrative project, functional project and internal project. It must be important for all
projects, which meet with different criteria that are to be considered with projects. Business
project for the organization which seems to be important and help the companies for working
with having their better growth and development. Wilko is British high-street retail chain which
sells household and homewares goods. They also include the high range of products and also
offer the seasonal products to their customer as affordable price. This report summarizes about
those problems which are facing by clients in organization along with provide stakeholder
impact over those problems.
As per current scenario, organizations are facing issues through which they are unable to
fulfil their needs and wants. Business activities which work with having the variety of impacts on
people. This could also include the about good working condition and quality and services that
are available to customer. While some organization activities that can occur with involve the
negative impacts and poorly paid working condition. This is also increasingly important
elements of organization labour condition attitude towards the equal diversity and opportunities.
Despite about the many strides which is made globally in combating during some year and
remains the constant for achieving the equality at workplace.
The main purpose of report, states about what type of issues clients is facing and how this
could have the impact on stakeholder within their issues. Here, Wilko was facing huge issues
such as internal communication among their staff and various other member through which they
cannot easily communicate with each other. Lack of technical which could be required for
working with having better estimated and ensure the organization for working with some
effective things. While having such things this might be important for knowing about the digital
marketing concepts for the organization. Inspiring and retention employee, in organization is
facing issues and this could be having the better outcome so that lead them for working with task
oriented. The organization that make the proper use of digital marketing concepts and employee
working strategy through which this could keep them for working with better efforts. Internal
communication can be improved with having better communication method and that keep the
employee work easy. The impacts of internal stakeholders highly impact the company strategy

and success rate which influences the company decisions while the external stakeholders affect
the firm by enhancing the amount of products they purchase for their use. In order to resolve
issues there are certain recommendations also has been discussed which includes checking with
employees on regular basis, looking over current communication plan, encourage regular
conversations, etc.
TABLE OF CONTENTS

INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Challenges and problem company is facing ...............................................................................4
Purpose of report .........................................................................................................................6
Impact of research on stakeholder ..............................................................................................6
Evaluation and analysis on problems that international businesses are facing............................8
Impact of digital technology related challenges on global retailers..........................................10
Impact of internal communication challenges on retailers performance...................................11
Recommendations for solving business problems.....................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Business project is the series of tasks that are need to be complete to reach out with
having particular outcome. A project that can also defined about the set of input and output that
are required to achieve the particular goals. This can also work with range from simple to
complex and that can easily have managed by individual or team. Wilko Ltd, is the British high-
street retail chain which sells huge products such as home wares and house hold products. The
organization usually work with seasonal lines including gardening products in summer,
Christmas decoration and games with the range of high products (Wilko, 2018).
In present time, organization is facing the huge issues such as, Internal communication, lack
of technical and inspiring and retaining employee. While having such issues in present time this
can also cause the loss for organization and fewer working condition for business activities.
Those current issues which seems to be achieved with making some strategy so that could keep
the organization for working with better goals and objective (Shah, Gochtovtt and Baldini, 2019).
The report will examine about organization facing issues and how they overcome with having
such kind of problem at their companies. The report will also discuss the impact over the
stakeholder. Also, identifying about the internal and external stakeholder in relation with the
given issues or challenges. This also evaluate the analysis of secondary data with the main
purpose of report. Moreover, identify recommendation about how to overcome with those
challenges and issues are facing by organization.
MAIN BODY
Challenges and problem company is facing
There are always new challenges or issues faced by Wilko due to having the rapid
changes in various things. The organization which is constantly changing and the players in
competitive industry is always facing issues or some challenges (Danielson and Ekenberg, 2018).
Their success has been due to their rapid changes in working with better adoption of strategy.
Here, are some of major challenges or issues facing by company:
Internal communication-
Wilko organization which have more complex structure that require for working with
internal communication solution (Awasthi, 2020). In present time, due to Covid-19, it has been
big challenges for the organization due to having remote working employees in organization. So,

it could be not so easier to communicate with employee and keep them informed about the
changes in organization. In addition, business process become the severely compromised when
the internal communication are being inefficient. Hence, organization which have many option
available to streamline that could lead within the internal communication process (Zhang and
et.al., 2018). Wilko is facing issues due to having pandemic and many of employee are remote
working so that it could be not so easier for transferring any information and some other
information which seems to having changes in organization. As organization is also taking
advantage from the enterprise resource planning system which helps to improve and integrate
company department and their business process (Kerzner, 2022).
Lack of technical-
Organization is also facing due to rapidly changes in digital marketing concepts while
through which they are required to work with more skilled employee. Wilko should also come to
know about how they can make the use effective digital channels to drive sales and some other
primary transformation challenges at their business activities (Lagorio and Pinto, 2021).
Company is also facing difficulty that being with effective, measuring and efficient impact over
the marketing channels that include the enterprise, content strategy or social media platform.
Wilko can also make the proper use of resources to overcome with digital marketing concepts as
they can hire the well-skilled employee, website design and presentation of their brand with both
online and offline market (Eichhorn and Tukel, 2018). While digital marketing and secure data is
also important for the organization through which they can handle their promotion activities and
keep their customer attraction.
Inspiring and retaining employee-
Wilko is facing issues for having the high employee turnover rate. It is one of the greatest
challenges for organization is to keep with the core long term staff (Verlinden, 2018). The
advantage that can decreased time and some financial costs of training and hiring the new
workforce and also keeping the loyal employee to those who can perform better on job.
Retaining and inspiring employee can be big issues for the organization in present time and this
could also lead them for working with fewer profits and sales (Hotti, 2021). Their can be one
way for handling such kind of issues by increasing the employee engagement and that can be
capable by providing them with new training program with potential things. The process which
can automated with the best solution such as human resource management system.

Purpose of report
The main purpose of the report is to evaluate about the challenges or issues facing by
organization. Moreover, it also elaborates the ways in order to overcome from such issues and
how this will help company for working with better goals and objective. It is important that
organization should also come to know about their strategy through which they can easily keep
their customer experience and also try to develop the trust among their working strategy. Internal
communication which seems to be important in organization and this could play the effective
role while through some essential information can be passed (Archetti and Bertazzi, 2021).
Retaining and inspiring employee is highly significant for the organization and the ways in
which they can keep the organization for reducing the employee turnover rate. Apart from this,
lack of technical concepts which keep fewer promotion activities and organization should also
know about what types of issues or challenges they are facing currently and how to overcome
with using some resources.
Impact of research on stakeholder
Wilko are working with both internal and external stakeholder, through which they can
easily communicate and try to ensure for developing with better strategy. The different internal
stakeholder such as, manager, employees, chief executive and so on. Internal stakeholder that
can work with organization for achieving their goals and objective and make sure for having
their effective target to be complete (Huzzard, 2021). In addition, internal stakeholder do work
and keep their satisfaction with offering the great importance in judging the succession of
strategy.
Stakeholder Power Interest
Employee- This is most
important internal stakeholder.
The have the roles for deciding
the business strategies and
time investment in the
organization (Daigo and
Sakuno, 2021). Wilko which
need to consider the employee,
High Low

opinions and values about
when developing decision on
the organization mission,
vision and strategies.
Manager- this should be
required working with some
strategy and highly impact
over the internal
communication and retaining
employee. This means that
incentives which does not
require lining up with the other
stakeholder (Śliwa, 2022).
Along with these incentives to
increase the prices of the
organization that stock for
their financial gain.
Low Medium
Owner- workforce morale and
productivity and also keeping
working with long term
business plan. It is the business
which invest in right direction
and also try to improve the
profit's margin (McAdam,
Miller and McAdam, 2021).
The owner need to pay more
attention on the employee and
their technology system, which
is changing rapidly. After all,
without having profit the
High Medium

business will not able to
complete their profits and
owner found themselves at
risk.
External stakeholder are those parties which are not part of the management, but they indirectly
being affected with work of company. They work as outside of parties and try to ensure with the
business environment. External stakeholder which is known as secondary stakeholder and are the
users of financial information in organization (Mattingly and Bailey, 2021). Moreover, they deal
with the external part of Wilko and have no idea about internal matter. Wilko have the external
stakeholder such as suppliers, customer, government, society and so on.
Stakeholder Power Interest
Customer- this can have big
negative impact on the
business and cannot meeds
their wants and needs on their
buying fewer of organization
products (Yamane and
Kaneko,2021). This will
automatically result with
having major reduction for the
business.
High Medium
Suppliers- it is also important
for keep the strong relationship
with various groups of
stakeholder while for
maintaining the shipment,
communication, operational
process and shipment (Gegg
and Wells, 2019). This group
Low Medium

is related with the financial
system, and they are working
with not doing well and have
the impact over the sales.
Government- This has an
interest almost about every
business because this provides
the employment to population
and also provide some revenue
streams through corporate
taxes. While meeting with this
requirement which might be
seemed some cases less
efficiency and productivity of
the company (Śliwa, 2022).
This includes when the
organization does not meet
with their level of requirement
as they are specified by
stakeholder and might lose any
financial or legal benefits.
High Medium
Internal and external stakeholder which keep the organization for working with strategies
and keep their organization with high position in market (Ganson and Henisz, 2021). Internal
stakeholder are the ones that will have to face the direct impact on them with having some
possible decision for the organization. As, they are mostly aware from the internal matter about
the business what is going on. They are basically known as primary responsibility of the
company which looked upon them and keep the organization with much interest in ongoing
business activities. External stakeholder in organization which does not face the direct impact of
the decision that is made by the organization. Moreover, they are not affected directly and do not
take much interest in the business.

Evaluation and analysis on problems that international businesses are facing
In regard to international businesses, it is found that after Covid-19 and changes in
environmental factors, businesses are facing number of problems. Employees’ turnover is one of
the main problems as companies are striving hard in retaining their skilled employees with them.
In regard to this Singh, (2019) stated that employees are considered as one of the most important
resource of companies and retaining them is one of the toughest challenges for managers.
Replacement cost of key employees involve huge turnover as companies require effective
retention policies for mitigating such problems. Employee retention can be known as a measure
and system that encourage employees for staying with business for the long run. When
employees do not stay with business then this problem is known as employees’ turnover and lack
of employee retention and this problem affect image of company to the great extent. On the basis
of some descriptive literature, it is found that companies are investing a lot in retaining their
skilled employees with them and for that they are providing number of perks to them. Some
main objectives of this literature include:
 To identify causing factors of employees turnover problem and retention strategies
followed.
 To identify current trends followed to retain skilled employees within businesses.
Causing factors of employees’ departure
In regard to this Alves, Dieguez and Conceição, (2019) stated that there are number of factors
that lead employees’ turnover. Some common reasons for which employees leave the
organisation include: better paying job outside, lack of safety at workplace, poor relations with
colleagues and managers, personal family problems, pursuing higher studies and poor
management at workplace. When employees leave due to personal reasons then it cannot be
considered as problem with business. When employees leave because of poor management and
other reasons associated with their current company then it is considered as one of the main
problem of company. In this type, it becomes important for employers to take measure and make
changes in their strategies. Job dissatisfaction, job security and lack of autonomy are some
common reasons of voluntary turnover. It is also believed that when employees leave then they
take values, culture and other things that can be tapped by other companies or competitors. It can
lead threats for companies. So, it is important for companies to pay attention to this problem and

take appropriate actions for solving this issue. It is also found that those companies that have an
effective working environment and put employees at first in everything then they are more likely
to increase staff retention rate and take competitive advantages.
There are number of factors that can be considered by companies in order to mitigate this main
problem. From descriptive literature, some effective staff retention strategies have been known
such as: workforce diversity, training, effective communication and implementation of better
management policies within business. In regard to an effective communication Gan and Yusof,
(2019) stated that when employees are being communicated about each and every detail related
to work then they find easier in performing their functions without committing errors. It
improves their performance. When employers involve employees in every discussion and
provide them detailed information in an effective and clear manner then it makes them feel
valued and they are more likely to stay with business for the long run. In addition, it is also found
that workforce diversity is one of the current and effective strategies that is being used by
companies for increasing staff retention and decreasing staff turnover problem. When employers
hire diverse workforce then employees tend to increase their knowledge. Employees with
different cultures and values posses different styles of performing functions and when they all
work together then it makes them able in bringing innovative ideas. They find easier in
completing group tasks and when they work in a group then it improves their relations. It is
found from above discussion then poor relations with colleagues are one of the main causing
factors of staff turnover problem. So, in this regard, it can be suggested to companies that they
should hire diverse employees and promote team working by which employees of different
culture can understand each other’s in an effective manner. Along with these, employers need to
provide training and also need to implement appropriate and effective policies related to health
and safety, discrimination and others. When employees are being provided training then they
find easier in completing their tasks and have knowledge regarding working with best ways. It
improves their productivity and increase self-esteem. Productive employees can take advantages
of internal opportunities and it can make them feel valued and motivated towards accomplishing
organisational goals. Overall, it can be said that improved relations, team working, training,
effective policies at place are some main factors that can help out employers in retaining their
talent with them.