University of Bolton: Wilko and Its Environment - Business in Practice
VerifiedAdded on 2022/12/01
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AI Summary
This report provides an analysis of Wilko, a retail chain specializing in homeware and household products, examining its internal and external factors. The internal factors discussed include financial aspects, labor management, and employee relations, and their impact on the business's profitability and customer base. The report also delves into how Wilko is affected by external factors such as economic, legal, and technological influences, emphasizing the importance of adapting to these elements for business development. The analysis covers both micro and macro environmental factors, including competition and customer behavior. References are provided to support the analysis.