Wilko Ltd: International Market Entry Strategy and Analysis Report

This report provides a detailed analysis of Wilko Ltd's potential for global expansion. It begins by examining the importance and impact of global trade and globalization. The report then contrasts international markets in two different countries using PESTLE and Porter's Five Forces models, applicable to the international market. It explores internationalization strategies, including import/export, turnkey, joint ventures, and franchising, along with Ansoff matrix and Porter's generic strategies. Based on the analysis, the report makes a case for expansion in one of the countries. Finally, it discusses findings, suitable strategies, practical issues such as currency issues, and potential solutions, offering a comprehensive overview of Wilko Ltd's global opportunities and challenges.