Strategic Analysis: Wilko's Success in International Business

This report explores the concept of international business, focusing on strategies and requirements for companies to succeed at a global level. It uses Wilko, a UK-based hardware store, as a case study, analyzing its potential for international expansion and the cross-cultural challenges it might face. The report discusses the importance of adapting business models to local markets, identifying regional and subculture differences, and adopting appropriate management practices. It also highlights potential risks such as communication barriers, conflicts, and differing approaches to tasks. The document emphasizes the need for organizations to develop cultural understanding and flexibility to navigate the complexities of the international business environment. Desklib provides access to similar past papers and solved assignments for students.

International Business

Table of Contents
International Business......................................................................................................................1
INTRODUCTION...........................................................................................................................3
The potential opportunities and risks of doing business in such cross-cultural environment can
be effectively managed................................................................................................................3
Cross-cultural issues....................................................................................................................6
Justified Recommendations from which an organization can achieve a success in cross-
cultural environment..................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
In general, it has already known that there are many kinds of business followed in the society
such as small, medium and global. International business is one of them, it refers as
transportation of the goods and all the services, technology and capital investments across the
planetary level. Every individual company try to become a successful business organization at
International level from which they can obtain the maximum profit and revenue. To conduct a
business at global level requires different strategies and ideologies from which they can earn
more and more economy or income. In this report, it has been discussed the concept of
International business requirements and other strategies which can enhance the entire
organization outcome and productivity. Here, choosing a local company name Wilko who is a
hardware store company in United Kingdom and successful at local level. The company wants to
improve their models by analysing the market positions and needs from which they can build a
reputation and position at international level. Apart from this, it also illustrate the risk factors
from which a organization has to deal with to make a position in the global market.
MAIN BODY
The potential opportunities and risks of doing business in such cross-cultural environment can be
effectively managed.
Globalisation that can work and the ability for the organization in managing
about their accompanying culture shifts. While this can be also focus on the legal,
technology, economic and legal barrier. Along with this cultural barriers which are
unacknowledged or discounted. While the cultural differences about the results for
which the market share, or negative return on the investment and missed
opportunities (Pathak and Muralidharan, 2021). This might be also important for
taking some culture difference for the organization and lead for outright failure.
Cross cultural environment that might be important for the business and make
them for working within the effective managed. The main culture risk facing by
the organization within the international business including:
Failure for adopting the global business models to the local markets-

Consumer attributes and behaviours about the highly influenced by culture
and mainly this could keep the impacts about the culture. When a company that
moves into some of the new market, this might be creating about business models
which should be modified and reflect to local preference. Unless the local culture
customer and habits about those changes which can be made of products and
services. The costs associated with failure in foreign market can be significant or
average, international market retailers and losses before about them for shut down
or sell their operation to some local competitors.
Failing to identify regional and subculture differences-
Culture barriers which could keep about the relevant internationally and
within the emerging market. There are being also significant regional variation and
make sure for having consumer preference and better market condition (Ameen
and et.al., 2021). Subculture which are not limited to regional or ethic variation.
For example, consider more about the different consumer of profiles as males and
females in the UK. Although, this could be also seems that account for the females
as 87% of retail purchases and marketing campaigns often differences in made and
consumer behaviour and thinking. Moreover, female for consumer habits and
preferences vary across generational, occupational and ethics.
Failing to adopt management practices across culture-
No organizational theory is being universal yet the culture and assumption
about the underlying through which the management practices are being often.
This might be also helpful for knowing about how the consideration of culture
variation and translated across culture without having the adjustment for culture
difference they can be fail (Filatotchev, Ireland and Stahl, 2021). While having
such things this could create some more about them for working as well as across
culture adjustment and make sure for having their creation. Assumption for
underlying about those effective things and practices translated about them for

working. Adoption about the management models, theories and keeping them for
practice and underlying about their system.
For viably oversee associations, understanding fundamental ideas of social
variety is significant thought. Culture is characterized as corresponding
arrangement of convictions, practices correspondence patters that are shared by
those associated inside gathering of people. Diverse administration is clearly
significant and has an unexpected impact on accomplishment of global business
tasks. This also have revealed that global business executives the same from circle
of designed social practices since culture addressed as far as obvious furthermore,
shared convictions and images that guide day to day existence various gatherings
of individuals. Maintaining positive connections in cross-cultural climate requires
both specialists and pioneers/directors to react to social delicate constructions of
adjusting to social variety.
Changing socioeconomics is principle justification for the development of
variety. Some different factors also are accomplished for development of variety
(Bryant, 2021). The pace at which worldwide business growing, it also adds rise of
variety, culturally diverse executives as individuals' conduct associations
worldwide reflects how individuals or representatives with assorted social
foundations work in association and help they will reach out to client base. There is
critical worry to deal representatives with various social directions significant
elements of accomplishing fruitful association. Appropriately, supervision
multifaceted labour force vital that, organizations from various pieces of the globe
should take into thought since, known reality that social contention might appear
for disappointment of organizations to address many issues that adds to such
struggle. Besides, teamwork between various nation likewise significant
particularly in building compromise at whatever, point clashes emerge.

Successful treatment of the cross-cultural interface is basic source of
association's upper hand. Administrator need create not just understanding and
flexibility toward social contrasts, yet additionally secure adequate level genuine in
sequence concerning the convictions and upsides unfamiliar partners. At the point,
association attempts grow its activity geologically more than one country, become
a multicultural association. The greatest test looked associations then, at that point,
will mix workers from different social basics (Newaz and et.al., 2021). When
representatives from at least two societies oblige with one another constantly, it
results into multiculturalism. The workers entering to another country needs to
change their running styles, communication designs and different practices to fit
with styles of host country. Once while representatives from the parent country
national from the country where work space found and at times they has place with
third country. Both these classes of workers are called they have place with
different nations. What association needs is combination societies of these
legislature with the goal that more famous usefulness certain.
Individuals may imagine that associations from nation where they start
works with similar extent obligations and activity with global organizations that
recently captivating. Actually, universal business activity has more general degree
and obligation than home-grown partnerships and the social support unique
relation to past association. Along these legislature tend extremist and they fizzled
understand the contrast between their own way of life and different societies
furthermore, their own way of life over new culture brought by internationalization
(Jones, Chace and Wright, 2021). They seen unimportance of their culture and the
new coming about non-acknowledgment of new culture. This might be helpful for
the international business through which the organization can easily work. Along
with this can make them for growth and development about those effective things
for which this can work and manage them for working.

Cross-cultural issues
Every individual or a organization wants to drive their business at successful
position but there are various kinds of issues and challenges are there to perform in
an international market. As it is mentioned above that Wilko is a hardware store
company which is very successful in local environment and they need to increase
their business at international level( Wettstein, Giuland et.al., 2019.). For growing their
occupation at high level they have to suffer from many and different challenges
and obstacles to gain the development. Transporting the goods and products in the
other foreign countries is can be called as cross cultural which means different
religions and nations are there to be met. As it is obvious that different countries
have different environment, religion and style to convey the speech to business
methods. Here, in the context of Wilko organization preforming the opportunity
which has to be undertaken by the company in cross cultural environment. There
are some issues and challenges which a organization has to deal with for improving
and increasing their business at global level. With the help of chosen company here
performing the major challenges(Strange, and Zucchella, 2017 ).
Communication styles : The way people communicate and address their speech is
obviously in different manner. As it is already knowledgeable that each culture has
its own style of talking and expressing themselves. In the context of
communication, language is the one who makes the differentiation between
among many people. In many religion and nationality the language are quite same
but different meaning such as English language refers yes as maybe but in some
other country it is meant definitely. Another communication styles refers basically
about the non verbal communication which d jot only include the gestures and
expression but also involve the personality performance which can deliver various
meaning to different countries culture. Moving ahead to the topic of business, it
requires one company to communicate and connect with another one which

normally needs meetings and relation to convey each other ideologies and strategy
to enhance their business skills and drive a occupation to the respective growth.
From all these different activities of language and speech sometimes it creates an
impact or even bad effect and creates a misunderstanding between each other. It
makes a wrong and bad reputation of each other company and religion which is a
quite issue(Comyns, 2018 ).
Attitude towards Conflict : The second challenge to drive a business at global
level includes the attitude towards the conflict. The term conflicts means a serious
disagreement towards any action or an individual. Human basically do not want to
bring any conflict in any business occupation but at some places it is very normal
to have a conflict behaviour and attitude of being conflict process. In this global
environment, some cultures takes this concept as positive things but rest of the
people takes it in avoided way. Seeing at UK, conflict is not really performed but
at some places people used to deal with daily conflicts to run their business or an
individual to grow differently. Working at international surrounding is difficult
because the conflict around the country in the name of religion and nation is quite
disturbing. In previous time, it has been studied that in a organization this conflict
has to be occurred because of different cultures and norms and exact what same is
also happens in the international market(Sinkovics, and Sinkovics., 2019 ). These
activities should be avoided in the business surrounding as it will create a huge
misconduct and inappropriate activities which cannot be helpful at both sides.
Approaches in task : From cultural to cultural, it indicates the various
differentiation between people and nature. Every individual has its own strategy
old theory to complete the task in a positive manner but here there is a difference
of culture and nation. The working pattern of people are different from a cross
culture objective. Reasons can be such as judgements of the task completion or
differences of time management. Whenever it comes to work in a team if creates a

huddle to furnish the task at the end of the respective designing. People of different
countries works according to their time management and pattern and somewhere
the reason can be technology and its measures. Building a relationship between
each other can drive to a successful position. The connection must be of two sides
as if one person or organization is only putting the efforts then it was of no use.
Togetherness is one the major key success in the market to exhibit the entire
organization and its development( Dang, and et.al., 2020). Wilko the company should
focus on the approaching skills as it will determine the behaviour and standard of
the company at the global level which will increase the reputation and requires to
put more and more efforts to be at successful spot.
Decision making styles : Moving forward to the factor decision-making styles
which refers as planning to work and process all are included in these styles. It also
involves the design, expenses, transportation strategy, product and services and
many others. When a local business puts efforts to drive their occupation at
international level requires many strategies and an accurate planning which
includes a information and analysis. Without analysing the global business
opportunity, threats and benefits a company cannot be able to perform in a correct
manner. All the activities from production to transportation all depends on the
critical analysis and information the management gain(Tafazoli, Gomez Parra,and
et.al., 2018 ). Wilko a local UK based organization wants to drive their business in
global level, which requires different decision-making concepts to be generated. In
UK international companies they gives opportunities to their employees to provide
any suggestion and strategy to grow their business. It is not necessary to perform
their ideologies but they carefully listen and make a critical evaluation on their
views so that if it can be useful to them they can obtain.
Attitude towards disclosure : The last factor introduced is attitude towards
disclosure which means an inappropriate activities which has been performed.

Working at a international level requires a professional attitude and standard.
Conveying the personal comments, suggestions and even information is not
acceptable in the business surrounding. Most of the organization try to make a
relation which is not wrong but involving in the personal issues are majorly not
acceptable. A professional attitude requires to exhibit the company and its services.
Keep in the mind that when a company is starting their business to spread out at
global level have to keep control on unnecessary behavior and should convey the
formal standard and deals(Global.Tam, and et.al., 2017). Running into international
business needed to follow and maintain the above mentioned all activities so that
they can have a comfortable and valued position in the market.
Justified Recommendations from which an organization can achieve a success in cross-cultural
environment.
Research and cultural awareness : To be a successful entrepreneur and drive a
local company at international surrounding needs efforts and strategies as well.
Here, the company Wilko wants to drive their business to international success and
approach. It has been recommended that the people and organizations are of
different religion and countries so it is better to be aware of each other customs and
religions. The accurate information and research is required to understand the
concepts of all the foreign based organization to which Wilko has to deal with. As
it is mentioned above that many countries have different meaning of their actions
and language. It is compulsory to evaluate the other company culture and values.
Doing this activity it will surely helps a company to not to perform any activity
from which they feel uncomfortable and inappropriate in the business deals(
Agyapong, Brautlacht, and Owino, 2018). Making a occupational relation needs to be a
good and satisfying behavior from which both companies can get a fruitful results

and development. The web is here to identify and get knowledge about the customs
and cultural activities which they perform.
Open-minded influence : Moving forward to second recommendation factor
which is open minded influencer. This term is already explainable as business
people or entrepreneurs should have a open mind understanding and approaches. In
the modern era, no one is there to misconduct the communication and action of
people about their customs. Many organizations had performed a business relation
but did no get achievement due to lack of positive and good mind-set. To
understand these successful position in international level it is needed to be a open
minded person with a clear thought of business process. Wilko company should
have a open minded and non-judgmental behavior with other companies. Having a
good relationship with the business tycoons will help to make a stable growth and
development in the international market( Pogrebna, and Kharlamov, 2020). In previous
research it has known that UK country has 32% of people who makes a
relationship at business level and furnish the non-judgmental action towards the
company.
Remote working : In general, it is known that communication and voice has its
own made recognition and language. When a company is doing business at global
level or they wanted to express themselves at the level requires a professional and
different skill set to communicate with people. Just as Wilko which is located at
United Kingdom, the voice tone of the language of UK is different from Australia
language. All the language are different and also a recognition. Pronouncing the
words and most difficult one is to understand the different language and their voice
tone. When a company is remote working it actually needs a high knowledge of
literature and connecting skills as it is the most useful act in this global market. To
perform and maintain the balance all such objectives can done by keeping the
clock timings arranged so that it will be easy to complete the work before the

deadlines. Apart from this, the team should make a exact time record for doing a
particular task which will not create a confusion and can balance the entire work.
At last, the interaction between the people. Try to make a connection and
communication between people and team members so that it can be easy to achieve
the growth and development at international level.
Respect and understanding : It is obvious that a person or an organization
expects and needs to be respected. An individual works but obtain income and
respect accordingly. When a local business runs into a global business needs a
proper understanding between people( Chen, amd et.al., 2018). After the concept of
communication objectives here the concept of understanding and respect is taking
place. Respect and honour is the thing which everyone needs and dream off.
Getting the proper knowledge about the customs and cultural activities it is now
time to make a proper understanding on them and should respect the each other
culture, religion and nation. Looking at Wilko it has been recommended that
driving the company to international success needs to understand the culture and
customs of all the foreign companies to deal with(Succi,and Canovi, 2020). A team
members and foreign members have a respect and positive attitude towards the
each other nationality. Some people do not give a respect and balance the maturity
from which they do not obtain the benefits in global business surrounding and also
decreases their growth and fame in the market by following the inappropriate
activities in society.
Cultural Norms : A society is made of different and various cultures, traditions,
norms and nations. The cultural norms refers as the standard of living in the
community. This cultural norms are adopted by the parents and ancestors or
friends. Looking at business level, the cultural norms plays major role to success
the business at global market. These activity can make the organization to obtain
the effective income and reputation in the society. This concept can be understood