Graduate Challenge: Business Functions Report for Wilko Retail Ltd.

This report provides an analysis of the business functions within Wilko Retail Ltd., a UK-based retail firm. It examines the interrelationships between key departments such as Human Resources, Finance, Marketing, and Operations, and how each contributes to the achievement of organizational goals. The report highlights the roles and responsibilities of each function, emphasizing their interconnectedness in supporting the company's overall objectives. The Human Resource department's role in managing the workforce and fostering a positive work environment is discussed, along with the Finance department's budgeting and resource allocation responsibilities. The Marketing department's focus on customer engagement and sales generation is also presented, alongside the Operations department's management of store activities. The report concludes by emphasizing the importance of collaboration among these functions for enhanced business growth and success. References include scholarly articles and journals that support the analysis of these business functions.

GRADUATE
CHALLENGE
Table of Contents

INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENECES..............................................................................................................................5
INTRODUCTION
Business growth completely rely upon effective functioning of each and every
department which equally provides contribution in the achievement of organisational goals and

objectives within the provided time frame (Martín-Rojas, Fernández-Pérez and García-Sánchez,
2017). The present report is based on Wilko Retail Ltd., a UK based retail firm which was
incorporated in the year 1930. Its offering includes consumer goods, basic groceries, DIY,
toiletries, stationery and per supplies. The report provides clear description of different business
functions like marketing, HR, finance, operations and others along with their interrelationship.
MAIN BODY
The business activities of the Wilko Retail Ltd., is effectively performed by different
business functions like marketing, HR, finance, operations and others. All of these are
interrelated with each other and supports in obtaining organisational goals in quicker manner.
Each and every function is explained below:
Human resource: Human resource department is every company is responsible for
managing existing workforce and bringing fresh talent within the company as per its requirement
(Chaturvedi, 2016). HR manager in Wilko Retail Ltd., plays essential role in its growth as it
provide skilled workforce to company who performs assigned work in rightful manner. Main
focus of HR manager is on providing effective working environment to employees which
influences each staff to sustain longer within the company for longer period of time. This
department is directly linked with marketing function as it provides skilled marketing executives
to marketing head who later contributes in accomplishing goal of the respective department in
quicker manner.
Finance: The respective department is responsible for making budget for the company as
well as each of its department. Furthermore, it issues required amount to these department for
completing their activities in rightful manner. The main role of this department is to make
adequate budget by analysing core requirement of each and every business function. Also, they
must utilise available capital in such a manner that helps them out in attaining organisational
goal in quicker manner. The respective department is interrelated with each and every business
functions as communicates with them all while developing budget in rightful manner.
Marketing: This department emphasises developing awareness of company's product
and services among its potential customer (Tseng, Lim and Wu, 2018). The main role of this
function in Wilko Retail Ltd., is to attract more and more customers towards the company and
increase its sales performance. This department is directly linked with finance department as it

provides funds to marketing manager for executing their activities effectively and grabbing
attention of more customers towards its store.
Operations: This department basically performs all operational activity within the Wilko
Retail Ltd., The main role of this department is to utilise all the inventory, handle money as well
as cash, display placement store design etc. The main purpose of this department is to execute all
regular based activities of store in significant manner. This department is directly linked with
Human resource department as it provides them skilled workforce to execute their functional
work in required manner.
CONCLUSION
From the above mentioned information, it is acknowledged that each and every function
plays effective role in the growth of company. It works more effectively when all of the
functions work collaboratively that leads to attainment of organisational goals in rapid manner.

REFERENECES
Books and Journals
Martín-Rojas, R., Fernández-Pérez, V. and García-Sánchez, E., 2017. Encouraging
organizational performance through the influence of technological distinctive
competencies on components of corporate entrepreneurship. International
Entrepreneurship and Management Journal, 13(2), pp.397-426.
Chaturvedi, V., 2016. Investigating The Interrelationship between Succession Planning and
Effectual Talent Management for Building Tomorrow's Leader. Splint International
Journal of Professionals, 3(12), p.71.
Tseng, M. L., Lim, M. K. and Wu, K. J., 2018. Corporate sustainability performance
improvement using an interrelationship hierarchical model approach. Business Strategy
and the Environment, 27(8), pp.1334-1346.