Comprehensive Environmental Scan: Will World Education Analysis

This report presents an environmental scan of Will World Education, an educational consultancy, analyzing the impact of policy changes, political and regulatory shifts, and global macroeconomic factors on its business performance. It examines the company's market share, revenue growth, and...Read More

June 26TH , 2018
Running Head: ENVIRONMENTAL SCANNING 0
Environmental Scan
Will World Education

ENVIRONMENTAL SCANNING 1
Overview
An environmental scan of a company leads to detailed analysis, critical thinking and
aids in business strategy development and application (Sarsby, 2016).The environmental scan
of Will World education will help the company identify its internal capabilities and the
external influences and thereby enables the organisations to align themselves with the rapid
changes taking place around it (Dolphin and Reed, 2009).
The external environment of a business refers to the outer forces within which the
company functions, i.e. Laws and Legislations of the place, Economic and Climatic factors,
National culture and Demographics, Environmental variety (Emanoil, Dumitru, and Elisabeta
2016).The analysis of policy changes, changes in government regulation and changes in
national and global macroeconomic indicators and the related effects on the business of Will
World Education is described in the following segment.
Policy Changes
In order to operate in the business line of educational consultancy, an entity must
possess the professional certifications and memberships from associations of consultancy
business professionals of the concerned places. For instance, in order to work with the US
universities, one needs to avail the membership of American International Recruitment
Council (AIRC). Similarly,Canada Course for Education Agents (CCEA) is for Canadian
universities and British Council Training for Agents is concerned with higher education in
UK universities.Accordingly, policy changes of these associations makes the license availing
process stringent or easier.
Political and Regulatory changes
Political and economic changes have direct and severe impacts on the education
consultancy sector. In events of the changes introduced in the rules and regulations by the
universities, destination countries or the countries from which the business is operated, the

ENVIRONMENTAL SCANNING 2
business would be directly affected. An entity must be prepared for sudden changes, by
keeping themselves updated with the concerned rules and regulations. For instance a change
may arise in the quota limit or the fee structure, for foreign students or students of a particular
region. That is why one needs to regularly evaluate and update ones business plan and
strategies.
Global Changes
Changes in macroeconomic environment at global level also have a direct relationship
with the working of educational consultancy business.Government policies may change from
time to time. For instance friendly relations between 2 countries can be beneficial in terms of
entry and exit of students of those countries. For instance, according to a latest reports,federal
government of USA is expanding its optical training program (OTP) list for foreign students
who seek graduation from the American Universities. As a result, more foreign students
obtained authorization to remain and work in the U.S. after graduation and the students came
from all corners of the globe. Out of them,the majority of the students held the Asian
citizenship. Out of all the OTP studentsbetween 2004 and 2016, 57 % of the students were
from India, China and South Korea (Pew Research Centre, 2018). This indicates friendly
relations between countries of Asia and US.
Business performance Analysis
After analysing the macroeconomic factors the impact and the result of the same is ultimately
related to the changes in the business organisation, the profitability, and decides the success
and the failure of the company. The company achieved a market share of 5.45% in the year
2017 and the revenue has also increased from $25 to $50 million per year per student (Will
world Education, 2018).

ENVIRONMENTAL SCANNING 3
For example the government policies act as a catalyst in implementing the policy that can
change the social behaviour of the business environment. For example the government which
is a part of the macro environment can levy the tax on the Wills world Education, such as
sales tax for providing the consultancy services (Gao, et al 2017). The government can also
underwrite the development of the new technology which will be responsible for bringing the
change which is necessary. The following table will represent the effects of the factors on the
profitability, success/ failure and the business structure of the consulting company Will
World Education.
Particulars Profitability Success/Failure Business Structure
Policy change The interest rate or
the monetary policy
can affect the
profitability of the
Will World
Education Group.
The loans taken by
the group to provide
the services are
affected by the
fluctuations of the
interest rates.
The success of the
group depends upon
the impact of the
policy changes. The
monetary policy will
direct affect the
market share of the
Group which will
ultimately decide the
success or failure of
the company.
The business
structure involves the
departments and the
Will World
Education falls under
the category of the
Consulting company.
Change in the
national and the
global
macroeconomic
The profitability of
the group can be
affected by the
political factors such
The success of the
group depends upon
the payment of the
taxes on time and on
Macroeconomic
factors affect the
business structure in
terms of the working

ENVIRONMENTAL SCANNING 4
factors as tariffs, trade
restrictions and
reforms. The
instability of the
political factors may
decrease the
profitability of the
Group
the proper
implementation of
the employment laws
and environmental
regulations
(Adegbite, et al
2018).
hours, wage rates and
the cultural norms
and expectations of
the employees.
Social factors The social factors
such as population
growth rate,
emphasis on the
safety is a base for
the profitability of
the company
If the social factors
are achieved a
company can
strengthen its market
share and the
position among the
competitive
Social factors are one
of the important
factors as the
business structure is
of the diversified
range.
Identification of the environmental factors
The environmental factors such as the demographic, corporate social responsibility, the
forces of demand and supply affect the overall performance of the Will World education
group. It is necessary to monitor the factors on the regular basis to evaluate the variances if
any. The group shall analyse the opportunities available in the environment and shall align
them with the internal strengths of the organisation (Hillary, 2017). On the other hand the
threats shall also be reflected and the weakness must be minimised with the formulation of
the proper guidelines and the policies.

ENVIRONMENTAL SCANNING 5
Solutions and Recommendations
To improve the profitability of the business the factors that have been analysed above
shall be taken into consideration and shall be evaluated on the basis of the implementation
and its impact on the environment globally.
The risks associated with the microeconomic factors and the macroeconomic factors
shall be addressed properly and shall be tailored with the help of strategic policies.
The response for the students shall be taken to analyse the areas in which the
consulting group is lacking. An in-depth analysis can be fruitful and the goodwill is going to
be accelerated (Schaltegger & Wagner, 2017).
The Will World Education Group must be engaged in the futuristic growth concept. It
can develop a team of the members who can research about the future possibilities such as to
offer scholarships to the students, to increase the quality of the studies, to attract the number
of students by expanding it with the banks or the financial institutions to provide the facility
of the loans to the students.
The group can also have tie up with different companies to provide the practical
training to the students thereby enhancing the business structure and market value.

ENVIRONMENTAL SCANNING 6
References
Adegbite, O. E., Simintiras, A. C., Dwivedi, Y. K., & Ifie, K. (2018). The Organisation
Business Environment. In Organisational Adaptations (pp. 11-26). New York:
Springer.
Dolphin, R. and Reed, D. (2009).The Fundamentals of corporate communications. Oxford:
Butterworth- Heinemann.
Emanoil, M., Dumitru, I. and Elisabeta E. H. (2016).The Influence of the External
Environment on Organizations. Journal of Defense Resources Management, 7(2),
133–138.
Gao, Y., Shu, C., Jiang, X., Gao, S., & Page, A. L. (2017). Managerial ties and product
innovation: The moderating roles of macro-and micro-institutional
environments. Long Range Planning, 50(2), 168-183.
Hillary, R. (Ed.). (2017). Small and medium-sized enterprises and the environment: business
imperatives. Routledge.
Pew Research Centre. (2018). Number of Foreign College Students Staying and Working in
U.S. After Graduation Surges.Retrieved from:
http://www.pewglobal.org/2018/05/10/number-of-foreign-college-students-staying-
and-working-in-u-s-after-graduation-surges/
Sarsby, A. (2016).SWOT Analysis. England: Spectaris Ltd, 4.
Schaltegger, S., & Wagner, M. (Eds.). (2017). Managing the business case for sustainability:
The integration of social, environmental and economic performance. California:
Routledge.

ENVIRONMENTAL SCANNING 7
Will world Education, (2018). Who we are? Retrieved from
https://www.willworldeducation.com/about-us-willworld