Wimbledon Championship 2019: A Comprehensive PESTLE & SWOT Analysis

This report provides a comprehensive analysis of the Wimbledon Championship 2019, utilizing both PESTLE and SWOT frameworks to evaluate its impact. The PESTLE analysis examines political factors such as international relations fostered by the event, economic factors including employment and tourism boosts, social factors like promoting tennis participation, technological factors related to media coverage, legal factors concerning event security, and environmental factors addressing sustainability. The SWOT analysis identifies strengths such as traditional clothing and media coverage, weaknesses including court conditions and player conflicts, opportunities for future revenue and talent showcasing, and threats like COVID-19 impacts and competition from other grand slams. The report concludes that successful global event organization requires adherence to regulations and thorough evaluation of macro and micro environmental factors, highlighting the importance of strategic planning for future events.

Global Events

Table of contents
 Introduction
 PESTLE analysis
 SWOT analysis
 Conclusion
 References

INTRODUCTION
 Global event is defined as occasion that are organised on global level that includes several individuals
from different nations an international media coverage. Wimbledon championship is considered as a
global event which is categorised under sport event. The following report covers Wimbledon
championship 2019 which was held at All England Lawn Tennis and cork club in Wimbledon calmer
London, UK. This tournament was started on 1 July 2019 and finished on 14th July 2019. The
following presentation contains influence of this tournament on macro environmental components of
nation by applying PESTEL analysis. This report also contains analysis of internal environment by
implementing sort analysis that could help even planners in planning events successfully in future.

PESTEL analysis

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 Political factors
 These elements are associated with political factors of a nation which could influence
business activities of organizations or company. Wimbledon is a town of South West
London England and has a population of around 68,180 7:00 in the year 2011. It is
considered as home to Wimbledon tennis championship and new Wimbledon theatre and
also consists Wimbledon common which is one of the largest area of common land in
London. The Wimbledon championship in the year 2019 is categorised under Grand
Slam tennis tournament Where Several countries participate. This tournament gives
opportunity to the city to develop good relationship with various other nationalities. This
would help the country in developing new business opportunities with other nations.

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 Economic factors
 These factors are associated with economic factors such
as GDP, employment and revenue produced. In terms of
Wimbledon championship 2019, it provided employment
to domestic individuals along with enhancing GDP of the
country. This tournament also helps in attracting large
base of people from other nationalities which enhance
tourism and hospitality sector of the country.

PESTEL analysis

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 Social factors
 These factors are related to society and community factors which could
influence business strategy of an organization. In terms of Wimbledon
2019 it helps in creating awareness about tennis among people. It also
includes several categories such as senior events, junior events,
invitation and wheelchair events. These categories help people in
enhancing their passion about tennis without feeling discriminated.

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 Technological factors
 These components are associated with technological advancements
which could influence business functions. In terms of the selected
tournament it was telecasted on several online and television channels
which helps the country in making awareness about tennis among the
people.

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 Legal factors
 These components are associated with rules and regulations executed
by government authorities or event authorities which must be followed
by event organizers in order to organise event smoothly. For instance,
in order to make secure environment the event authorities of this
championship tournament has prohibited items such as sharp objects,
knives, selfie sticks collage flags and others.