Business Project Management: A Case Study of Wimpy Restaurant CSR

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MANAGING A SUCCESSFUL BUSINESS PROJECT
ASSIGNMENT
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Table of content
Introduction...................................................................................................................... 3
L01 project aims, objectives and timeframes based on Wimpy Restaurant.....................3
LO2: Analysis of small scale research, information gathering, data collection to
generate knowledge to support the project......................................................................8
LO3 Present the project and communicate appropriate recommendations based on
meaningful conclusions drawn from evidence findings and /or analysis........................14
LO4 Reflect on the value gained from conducting the project and its usefulness to
support sustainable organisational performance............................................................16
Conclusion..................................................................................................................... 16
Reference list................................................................................................................. 17
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Introduction
Every business organisation seeks to manage its business project plan tactfully so that
their company becomes more productive and profitable. This assignment is based on a
successful business project assignment on the corporate social responsibility of a
company. In this regards, Wimpy Restaurant is chosen to discuss all the related to
develop corporate social responsibility. This assignment is going to discuss the aim of
business environment management, its objectives, and timeframes of Wimpy
Restaurant. Different charts and graph show the organisation structure of the chosen
company. On the other hand, questionnaire methods are also used to evaluate the
organisation position in the market. Besides, qualitative and quantitative techniques are
discussed in this assignment to evaluate the implication of CSR or corporate social
responsibility. A social, economic, and environmental effect on Wimpy Restaurant is
also discussed in this assignment. Different kind of decision-making process and their
implication is also discussed in this study. All aspect of corporate social responsibility is
based on the multinational fast food restaurant Wimpy Restaurant, which is a UK based
restaurant. However, this company spread its business in a different part of the UK. The
chosen industry has spread their branches in India, Australia, New Zealand, France,
Ireland, Israel, and South Africa. The chosen firm deals with the production of fast food.
L01 project aims, objectives and timeframes based on Wimpy Restaurant
In this part, the discussion is going on the topic of the implementation of corporate
social responsibility on Wimpy Restaurant. This study discusses the aim and objective
of corporate social responsibilities of Wimpy Restaurant. In this regard, the project
manager needs to set some objective to achieve CSR for the restaurant Wimpy. As
mentioned by Wang et al. (2016), in a business environment, the project is defined as
collaboratively, positively involving or individually obtains research design. On the other
hand, project management is described as a combination of different business process
to obtain management objective within a certain period. The project is based on
evaluating the Impacts of Wimpy Restaurant on Roman’s Economy, Society, and
Environment.
 Scope of the project
Wimpy is a UK based restaurant. The project is based on the topic of corporate social
responsibilities management for the chosen firm. The manager of the chosen resultant
set some aim to achieve CSR practices. Wimpy is the most popular company in UK. In
other words, the concerned firm has spread its outlet all over the world. For this reason,
Wimpy needs a sustainable market to promote its new product in Roman through
corporate social responsibilities practices. The manager of Wimpy takes a project to
evaluate the Impacts of Wimpy Restaurant on Roman’s Economy, Society, and
Environment. In this regards, the restaurant is emphasis on the implication of corporate
social responsibilities to evaluate its business environment on the Roman economy.
The manager of the chosen restaurant also takes a plan over existing competitors by
using CSR activities. On the other hand, by such practices, the chosen company wants
to promote its new different kinds of fast food in the market of Roman. As mentioned by
McCusker and Gunaydin (2015), it can be said that some aspect of business dealing,
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which is not useful in CSR practices must not be included in the project of Wimpy. As
stated by Van Schalkwyk et al. (2015), in this context, project constraints are discussed
to evaluate the implication of CSR activities of the chosen restaurant in the Roman
economy. Project constraints include time, cost, scope, and quality.
 Project cost
The manager of the restaurant Wimpy needs to set project cost to complete the project.
In this regards, the approximate cost has to set for the project. As stated by Saleem
(2017), all the direct and indirect cost must be evaluated by setting the approximate cost
for the project.
 Project scope
Proper project scope is needed to adopt by the project manager of the restaurant
Wimpy. In the words of Lins et al. (2017), the project scope includes project designing,
project planning, and project development, hypothesis testing of the project plan,
introducing important software and hardware, which is essential for project completion.
Wimpy should aware of frequent changes over their planning, new decision making and
choosing a target market.
 Project time
A specific time is necessary to complete a project. In Such a case, the manager of the
chosen firm needs to complete their project within a specific time zone. The start and
end time must be set by the project manager of the Wimpy. In the words of Zahra et al.
(2016), the critical path has to set for the concerned firm so that they can complete the
project within the given time. The critical path is as follows:
From the given critical path, it is seen that the project may complete within 1 week or 7
days.
 Project quality
Project quality is an essential part of the project plan. As mentioned by Kan et al.
(2016), without good project quality, a project cannot be successful. The project
manager must obtain time limitation, resource quality and take a proper decision
regarding the concerned firm.
Objective of the project
 To evaluate the economic effects of Wimpy Restaurant in Roman in 2020
 To evaluate the Social effects of Wimpy Restaurant in Roman in 2020
 To evaluate the environmental effects of Wimpy Restaurant in Roman in 2020
Organisational Structure
Resource
Type of
resources
Origin of
resource
Human Need to hire employee, workers Inside
Equipment Need to buy refrigeration equipment, commercial
grills, ice machinery, salamander’s broilers, grease
taps, griddles, commercial shelving, chef knives,
squeeze bottles.
Outside
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Materials Have to buy griller, oven, chimney, refrigerators, and
essential cooking materials. Besides, restaurant
decoration material is also needed to buy to attract
people.
Inside and
outside
Finances Need to take a business loan. Need to find investors.
Small business association loan is ideal for Wimpy in
Roman. Credit Union Loan can also help to start the
business of the concerned firm.
Inside and
outside
Cost
Cost Budget
Items Expected cost ($) Actual cost ($)
Equipments 1420 1620
Soda 1560 2000
Other expenses 1500 1750
Raw materials 1250 1350
Cash Flow statement
Particular Amount ($) Amount ($)
Cash sales 2362 2534
New borrowing 4266 2433
Long term borrowing 4220 3245
Sale of current asset 1230 2423
Cost flow structure
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Figure 1: Cost flow structure
Communication Matrix
Communication Format Frequency Distribution Escalation
1. Status of
weekly report
Through email to
project manager
A week Project
members or
team
CEO
2. Follow up Video call Weekend Leader and the
entire team who
are involved in
this project
CEO
3. Usage of
Budget
face to Face
communication or
through a
presentation in
meeting
Fortnightly Stakeholders,
CEO, Project
manager
CEO
4. Risk updated Face
communication or
through the
presentation in a
meeting or E-mail
Fortnightly Project
manager, the
entire team
Project
manager
Identify potential Risks
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Risk What kind of risk in the project
accomplishment?
How that risk can be
eliminated?
Technical Injuries and liabilities, lack of food
storage capacity, lack of fire safety,
Need to secure fire safety.
Liabilities should keep
properly. Need to adopt new
technologies for a better
food storage system.
External Lack of demand for those foods, which
are provided by Wimpy. Increasing
demand of online food ordering.
Furthermore, the generation gap
changes the taste of food, which can
affect the chosen company.
Wimpy have to start an
online ordering system to
attract young people in
Roman. They have to
change their food patter and
taste as per customer
preference.
Project-
based risk
Uncertainty in accomplishment, Lack
of successful business.
Need a proper plan to
execute the activities of
corporate social
responsibility.
Control techniques
The implication of CSR can be shown by both flow chart and quality control chart. In the
words of Sanders et al. (2016), flow chart will show all the stages of the project plan and
their implication for a company. On the other hand, the quality control chart shows
whether the products or process can meet the specified criteria that will be given by a
company. In this study, the quality control chart is appropriate for the restaurant Wimpy.
In the words of Ong, Wang, and Zainon (2016), the quality control chart can show the
implication of corporate social responsibilities for the chosen company. It will also
evaluate the quality of foods, which is delivered to customers. This chart helps Wimpy to
gain knowledge about customer preference regarding the delivery of foods.
Work Breakdown Structure (WBS)
Work breakdown structure can evaluate the time phrase of the project completion of the
chosen company. In this study, the manager of Wimpy has introduced a work
breakdown structure with five stages. As per the project plan, the manager takes the
initiative to accomplish the whole project within the given time period. As mentioned by
Horch (2018), in a work breakdown structure, five stages have different times with a
different number of workers. It can say if the project meet all task of the given chart, the
project can be successful. In this regards, the implication of corporate social
responsibilities can also be successful.
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Figure2: Work Breakdown Structure (WBS)
(Source: Created by researcher)
Gantt chart
Figure3: Gantt chart
(Source: Created by researcher)
The Gantt chart shows the aspect of work breakdown system. By applying this chart, it
can be said that each of the tasks regarding this project will be completed within the
specific time.
After discussing all the aspect of corporate social responsibilities, it can be said that the
manager of the restaurant Wimpy needs to take proper project plan strategies to
complete the project within the specific time. Quality control techniques, work
breakdown structure, Gantt chart can explain the possibilities of project completion
within the specific time.
LO2: Analysis of small scale research, information gathering, data collection to
generate knowledge to support the project
P4 scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.
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A small-scale research is conducted on Wimpy restaurant based on the quantitative and
qualitative technique. As stated by Foote (2015), the most common methods for data
collecting is interviewing, which is focused in the research method. The research is
mainly conducted to meet the main objective of the Wimpy restaurant, which is
implementation of the CSR practices. The interview is conducted between two people,
who are asked several questions regarding the aims and objectives of the company. A
questionnaire survey was conducted in which 20 participants, were asked to state the
answers. Various pros and cons of the interviewing and the questionnaire survey are
held along with a conclusion at the end.
Data Collection method
Quantitative research
In this research, researcher selected a survey with a set of four questions related to
implementation of CSR by the Company in Roman. In this regards, 20 participants were
selected to analysis the view over this implementation plan. As stated by Palinkas et al.
(2015). This survey provides different perception and views over the topic and analysis
data over the topic. As mentioned by Mok (2018) the qualitative research mainly used in
the research work is interviewing. The session of interview was done on two people
excluding the employees and the management of the company. The main questions
asked in this interview includes
1. Do you think adopting different types of CSR program would increase sale of
the company?
Option No. of
responses
% of Total
Respondents
Total
Respondents
Strongly agree 8 40 20
Agree 2 10
Neutral 1 5
Strongly
disagree
4 20
disagree 5 25
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Figure 4: CSR program would increase sale
2. Do you think people or customer of Roman will be fruitful from this program?
Option No. of
responses
% of Total
Respondents
Total
Respondents
Strongly agree 4 20 20
Agree 3 15
Neutral 5 25
Strongly
disagree
5 25
disagree 3 15
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Figure 5: Effective for customer
3. Does CSR help in the promotion of the company?
Option No. of
responses
% of Total
Respondents
Total
Respondents
Strongly agree 8 40 20
Agree 4 20
Neutral 1 5
Strongly
disagree
3 15
disagree 4 20
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Figure: 6 Promoting Company
4. Will the company able to meet the expectation of the society?
Option No. of
responses
% of Total
Respondents
Total
Respondents
Strongly agree 6 30 20
Agree 2 10
Neutral 4 20
Strongly
disagree
3 15
disagree 5 25
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