Visual Culture: Store Window Design, Marketing & Moral Responsibility

This report provides a visual comparison of store window displays between a department store and a boutique, analyzing how each uses visual culture to attract customers. The analysis includes descriptions of first impressions, comparisons of products, art objects, backdrops, and overall design. The report suggests that the boutique's window design, with its use of themes, colors, and product displays, can inspire improvements for other store shop windows. It emphasizes the importance of effective primary and secondary research and appropriate data inclusion. The report concludes that well-designed store windows are crucial for attracting customers, building brand image, and driving sales, highlighting the significance of considering factors like colors, props, themes, and backdrops in the design process. Desklib provides past papers and solved assignments for students.

Visual Culture Stories Moral
Responsibility

Table of Contents
 Introduction
Department Store shop window images
Description and first impression
Chosen store shop window images
Description and first impression
Visual comparison of the windows
Products, art objects and backdrop
Shop window design
 Content for Audio
 Conclusion

Introduction
Visual culture can be referred to as one of the central ways in which businesses
communicate with the customers. In the contemporary world, the lives of the
people are particularly dominated by images as well as visual technologies. These
allow brands as well as organizations to circulate ideas, information as well as
politics among the customers. The respective report provides a visual comparison
of a store shop window as well as a boutique.

Department Store shop window images

Description and first impression
The first impression of the Selfridges store shop window is that the store uses
various props as well as other decorative items in order to attract the customers
and make the window display attractive. This ensures an increase in the overall
footfall in the store. Besides this, the first impression of the store window display
is that the staff members have put in their best effort in order to attract the
customers to the store.

Chosen store shop window images

Description and first impression
The first impression of the chosen boutique, “Pop London - Sustainable Fashion
Boutique” is that there is a use of various bright colours on the window display of
the store. It can be said that this is mainly to attract the customers as well as
capture their attention. The window display depicts a pop environment at the
boutique with a variety of trendy clothing items that will be offered to the
customers. It can also be said that this will help the respective business to also,
attract any tourists who may come to explore the area.

Visual comparison of the windows
On comparing the two window displays of the department as well as the boutique,
it can be said that there are certain similarities, such as both of them have used
various props as well as decorative items in order to capture the attention of the
customers. Apart from this, the window display has been designed based on a
particular theme such as based on the festivals as well as colors. Thus, it can be
said that these are some of the similarities of the two window displays.

Products, art objects and backdrop
Products

Cont…
Art Objects

Cont…
Backdrop

Shop Window Design
It can be said that the shop window design of the boutique is much more relevant for
own store shop. This is because it can inspire the different aspects of the window
display such as themes, colours as well as the way in which the products should be
displayed so as to attract the customers. A display window, also keep window or save
window, is a window in a shop displaying objects on the market or otherwise designed
to attract customers to the shop. Usually, the time period refers to larger windows
within the front façade of the store. Window presentations are designed to permit you
to exhibit your services and products to the world.