Ethical Window Display: Presentation on Sustainable Business

This presentation highlights the critical issue of sustainability and proposes a visual window display to raise awareness. It details the design process, starting with mind-mapping key sustainability issues and moving to research on eco-friendly floral design. The chosen concept involves a floral-themed window shop using purple and yellow arrangements to promote peace and sustainability for a small clothing business. The design emphasizes eco-friendly materials like chicken wire and aims to attract customers while minimizing environmental impact. The project addresses issues like interior layout and color coordination, offering solutions for creating a sustainable brand image and environmentally conscious business practices. Ultimately, the presentation concludes that such displays can effectively promote sustainability and create a positive public image.

Window shop display on
ethical responsibility

Table of contents
 Introduction
 Mind-mapping
 Part 1 - Research
 Part 2 – Concept building and ideas expansion
 Part 3 – Shop window design explanation and analysis
 Part 4 - Window summary
 Part 4 - Issued and solutions addressed by the project
 Conclusion
 References

Introduction
This presentation will highlight the major issues that are concerned with
sustainability which is one of the most crucial aspect that needs the urgent addressal
from the people because of the extent of the harm that is done to the environment from
the activities that are human-made. It also covers a sequence of the tasks whose
objective is to design a visual window display that is related to the issue of the
sustainability (Bronfen, 2018).

Mind-mapping
 The mind map which is shown here states the major issues that are associated with the concept of
sustainability which will be addressed within such presentation with the support of developing a
sustainable window shop (Burke and et.al., 2021).
 The utilization of the floral design will be executed for the purpose of preaching to drive home the
information of the sustainability through concentrating a narrative based on yellow and purple theme
floral décor.

Part 1 - Research
 Sustainability is the chosen topic for the respective project that is defined as the judicious
utilization of the resources as well as monitoring the impact of the environment for
securing them for the future generation. For the purpose of paying attention on such kind
of issue as well as creating people more aware regarding the requirement that is to be
concerned towards the environment and natural surroundings, s sustainable window shop
display will get developed within the project (Caumanns and Önnerfors, 2020).
 The theme on which this window shop design will be based is floral design which has
many advantages such as being eco-friendly as well as being aesthetically pleasing.

Part 2 – Concept building and ideas
expansion
 The main concept on which the design of this window shop was chosen was the floral
decorations based on white and purple flower arrangements to promote the message of
peace and tranquility.
 The business for which Window is to be developed is a small scale clothing business that
will use this theme to attract more customers and be more sustainable in the process
(Giuliani, 2019).

Part 3 – Shop window design explanation
and analysis
 The choices of the design pertain mainly to the
floral decor theme that is more sustainable as
well as attractive.
 The vase of the flower along with the paintings
are matching with each other in order to foster a
joint message regarding being friendly,
sustainable as well as soothing which all are
considered as respectable values to have
(Hooper-Greenhill, 202.0)

Part 4 -Window summary
 The window shop that is designed on the floral theme of the purple as
well as yellow flowers decoration that is in relation with the
identification of the issues that are concerned with the sustainability as
interiors and the floral designs are very much less taxing on the
environment in comparison to the use of the traditional décor items.
 The floral decoration was all arranged and organized with the support
of the chicken wires that are also much sustainable as well as develop
the shop in such a way that it will capture a large number of customers
at the first sight along with keeping the business in a very
environmentally-friendly manner (Huang, 2020).

Part 4 - Issues and solutions addressed by
the project
The issues that are addressed by this project include the following points:
 Eliminating the errors which are in relation to the layout of the interior as well as colour
coordination.
 Developing the business of the shop much more sustainable.
Solutions addressed by this project:
 Creating the small business in such a way that it captures a large number of the market share
along with developing a sustainable brand image (Petchesky, 2021).
 The business of the shop generally being nonchalant towards the environment.

Conclusion
From the above discussion of the presentation, it has been concluded that the window shop
display can definitely provide assistance to overcome from the issue of the sustainability through
creating a public statement along with the generation of the awareness among the public. The process of
making use of the floral decoration has been revealed to be much environmentally-friendly when it has
been used chicken wires and it was also founded that the yellow and the purple combination of the floral
decoration creates a very soothing and effective environment that can provide assistance to the small
business to be more profitable as well as sustainable at the same time.

References
 Bronfen, E., 2018. Crossmappings: On Visual Culture. Bloomsbury Publishing.
 Burke and et.al., 2021. The view of the child: Explorations of the visual culture of the
made environment. In Designing for the 21st Century (pp. 68-78). Routledge.
 Caumanns, U. and Önnerfors, A., 2020. Conspiracy theories and visual culture.
In Routledge handbook of conspiracy theories (pp. 441-456). Routledge.
 Giuliani, G., 2019. Race, nation and gender in modern Italy: Intersectional
representations in visual culture (p. 65). London: Palgrave Macmillan.

Thank you