Wine Marketing Report: Wineries in Asia, Australia, and Europe

This report provides a detailed analysis of the marketing strategies employed by six wineries located across Asia, Australia, and Europe. The study examines Sula Vineyard (India), Aythaya Vineyard (Myanmar), Barossa Valley wineries and Wirra Wirra Vineyards (Australia), Château Les Carmes Haut-Brion (France), and Schloss Vollrads (Germany). The report focuses on the peripheral products and services offered by each winery, such as tours, restaurants, and artisan spirits, and then arranges these offerings along a peripheral price continuum. The analysis highlights the diverse approaches to marketing and revenue generation within the wine industry, comparing the pricing and services to identify key trends. The Schloss Vollrads restaurant service is identified as the most expensive, while the Aythaya Vineyard coffee shop service is ranked lowest in the price continuum.

Running Head: WINE MARKETING
Wine Marketing
Name of the Student
Name of the University
Author notes

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The aim of the paper is to discuss in detail the peripherals of six wineries chosen from
different continents. As such, the concern of the paper would discuss the other products or the
services marketed by the wineries belonging to three different continent. The continents in
concern would be the Asia, Australia and Europe. Among Asia the wineries that has been
chosen are Sula from India and the Aythaya Vineyard in Myanmars. The vineyards in
Australia would include the Barossa valley wineries and the Wirra Wirra Vineyards. Europe
being a wide spread continents and a larger hub of the wineries, the concern of the paper
would take in focus the Château Les Carmes Haut-Brion in France and the Schloss Vollrads.
The report would also indulge in a discussion of the Peripheral Price Continuums of the six
wineries in concerned.
Asia
1. Sula Vineyard
The peripheral product of Sula Vineyard India incudes the products like the grape
seed oil and the artisan spirits that the organization bring in the market. Along with
that Sula opens up their vineyard for the tourists and the enthusiasts to stay. Sula’s
pure grape seed oil costs about Rs1000 (US$ 13.60) per kg. and the artisan spirits
account for a price of INR 1,450 (US$ 19.72). The stay at the Sula Vineyard accounts
for a charge of INR 13,995 which in US$ accounts for the 190.32. As such, the most
expensive product or service provided by Sula is the stay at their hospitality service
while the least expensive peripheral is the grape seed oil marketed by them
(sulawines.com/sula, 2019).
2. Aythaya Vineyard in Myanmars
Aythaya Vineyard in Myanmars provides only a single peripheral service to the
customers apart from the regular stock of Wines and the Brandy. Along with that the
winery provide conducted tour to the Sunset Wine Garden where the service includes

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that of the restaurants and the coffee shop. The price at the sunset coffee shop and the
restaurants starts from the 4200ks ($60.13) and continues to 1600ks ($22.91)
(myanmar-vineyard.com, 2020).
Australia
1. Barossa Valley wineries
Beside, being the producer of the wider range of service and products to the
customers. Rojomoma is one of the leading section under the Barossa, which charges
$20 from one person for including them in the tasting process. However in the terms
of the conducting tours in the vineyard for a period of two hours by charging an
amount of $95. For enjoying, an exclusive wine and dine experience where
approximately 10 people are allowed to enjoy the experience for a period of three
hours by paying $360. As such, the Peripheral Price Continuums ranges from as low
as $20 to $360.
2. Wirra Wirra Vineyards
Wirra Wirra Vineyards provide services like a wide range of wine from their historic
Cellar Door where a wide range of the wines have been made accessible to the visitors of the
vineyard. Along with that the Harry’s Deri is a café that the company comes up with in order
to provide a wide array of products from the south Australian products. The company also
conducts tours in the behind the scene production of the wine. The Cost of the gardens and
the BBQ experience accounts for an amount for $100, while the tour charges for an amount
of $25. They also provide an additional service for the meeting conference room. The rooms
are exclusively adorned with the boardroom, audio visual facilities, with the sitting being
provided at the ironstone cellar. The standards of cost for per person attending the meeting

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involves an amount of $95. Therefore the cost for a group of 20 people with sum up to an
amount of $190 (wirrawirra.com, 2019).
Europe
1. Château Les Carmes Haut-Brion in France
The sole peripheral service that the organization provides the customers along with its
wide range of exclusive wines is the conducted tour that the enthusiasts are provided
with tasting experience where the process of wine production is made elucidated to
the customers.
2. Schloss Vollrads
Schloss Vollrads provides with additional restaurants based services beside providing
a varied range of wines in the market. The restaurants are esteemed for their service
with the exclusive cuisine that they base on the season. Alongside of the restaurant the
services that the vineyard organization opens up include the space for conference and
celebration that they provide their customers with. The service in terms of the
hospitality management includes a wider range that the organization provide along
with a varied range of food and beverages. The Buffet menu ranges to 48,00 Euro
($5354.09) beginning from as low as 3 Euro. The charges of the room ranges to
370,00 Euro ($41271.10) starting from 180,00 Euro (schlossvollrads.com, 2020).
Five commonly featured Peripherals amongst the wineries
1. Restaurant service at Schloss Vollrads with a higher cost of $41271.10
2. Barossa Valley Winery restaurant service at $ 360
3. Artisan Spirit from Sula $190 approximately
4. Wirra Wirra conference service ranging from $190
5. Aythaya Vineyard coffee shop at $60 approximately

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In the opinion of the author the author would like to place the Scholasd vollard
for their restaurant service, Barossa Valley winery for their restaurant service,
Sula for their artisan spirit, Wirra Wirra for the conference room service that they
provide and the coffee shop service provided by Aythaya vineyard for their
exclusive coffee shop service.
In terms of the Cellar door sales, the sale of the Schloss Vollrads can be
considered to have the maximum percentage of all.
The concern of the paper was to conduct a discussion on the peripherals of the wineries
spread across the continent of Asia, Australia and Europe and arrange the peripheral service
provided by them along the line of the peripheral price continuum. As per the arrangement,
the Schloss Vollrads have accounted for the most while the service of the Aythaya Vineyard
coffee shop ranked the lowest position in the scale.

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References
myanmar-vineyard.com. (2020). Our Products | Myanmar 1st Vineyard Estate. Retrieved 4
March 2020, from https://www.myanmar-vineyard.com/our-products
schlossvollrads.com. (2020). Restaurant - Schloss Vollrads. Retrieved 4 March 2020, from
https://www.schlossvollrads.com/restaurant/?lang=en
sulawines.com/sula. (2019). Sula Vineyards Pvt. Ltd. - Taste The SULA Life. Retrieved 4
March 2020, from https://sulawines.com/sula.aspx
wirrawirra.com. (2019). Wirra Wirra – Culture. Sustainability. Winemaking. An emblem of
McLaren Vale, Australia. Retrieved 4 March 2020, from https://www.wirrawirra.com/