Wings on Fire Restaurant: A Comprehensive Business Proposal and Plan

This business proposal outlines the concept for 'Wings on Fire,' a new restaurant in China specializing in flavored chicken wings. The proposal details the business concept, targeting both local Chinese residents and expatriates in Shanghai, and emphasizes a unique value proposition by offering a variety of distinctive Chinese and American wing flavors. The plan includes a detailed business model, distribution channels, and potential growth strategies, focusing on expansion within Shanghai and franchising opportunities across China. It also analyzes competitors like Hooters, KFC, and McDonald's, highlighting Wings' unique features such as a distinctive dining environment and a focus on high-quality products. The proposal covers restaurant location, layout, and operational aspects, including human resources and supply chain management, and concludes with a reference list.

Wings on Fire restaurant
Business Proposal
Submitted by:
__________________________________
Submitted to: __________________________________

Table of Content:
1. Introduction:..............................................................................................2
2. Approaches:...............................................................................................2
2.1 Business Concept:................................................................................2
2.2 First Customer definition:.....................................................................3
2.3 Value Proposition:................................................................................3
2.4 Wings Business Model:.........................................................................3
2.5 Distribution Channels:..........................................................................3
2.6 Potential Growth:.................................................................................3
2.7 Unique Features:..................................................................................4
2.8 Restaurant Location and Layout:.........................................................4
2.9 Competitor Analysis.............................................................................4
3. References:................................................................................................5
1. Introduction:
Wings of Fire are an inscription of APJ Abdul Kalam detailing his formative
years & his involvement in Indian scientific exploration and ballistic projects.
It is the tale of a kid from a modest upbringing who moved and became a
major participant in the Indian scientific investigation and missile program
and eventually became a country president. The hotel was then named after
him, and great efforts were made for its quality so that its quality and name
could become a tourist attraction.
WINGS ON FIRE, a new up-market restaurant in Mississauga, focuses on
offering sustainable crispy boiled chicken wings in a variety of flavors, as well
as hygienic and/or quality casual dining items. Our product range aligns with
national health trends, as people pursue better lifestyles that include natural,
reduced, and organic products.
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2. Approaches:
Wings Corporation serves various side dishes, including veggies, fruit, waffle
fries, and handmade hash browns. Wings would provide several unusual
choices, including a free larger sample amount of potato with a portion of the
quarterly sauce variety, as well as the ability to mix and match varieties of
wings in sets of three in any sequence. The restaurants will be located in a
high-end neighborhood of Shanghai, on Nanjing Avenue, a 5-minute walk
from the train station and close to resorts and other European businesses
with a significant volume of traffic congestion.
The lengthy goal is to expand the business using a standard framework that
can be franchised. If our provenance remains sufficient, the possibility for
repeated purchases will remain to be profitable with repeat consumers.
Because the product costs are cheap and the European Niche is highly
lucrative, revenue may be achieved in as little as 2 decades. The first year's
anticipated sales are $237,013, with 25,404 pairs of wings expected to be
sold. Wings will be available 336 times a year, 7 days a week, except for
vacations.
If there are any departures from the contingency plan, the starting capital
required is $28,290. Wings will make changes to the current plan and then
go on with it.
2.1 Business Concept:
“Wing” is a new venture for a western restaurant in China that serves spiced
chicken wings. There are presently no other establishments that provide
such a wide range of tasty options for their chicken wings. It's still possible to
be the first business to provide a novel delicious taste to the native China
economy. The Wings idea can generate a surge in popularity, allowing
originally collected to triumph and significantly increasing the amount of new
and interesting restaurant possibilities.
2.2 First Customer definition:
Wing's main goal is to provide a consistently high-quality product that people
love, in order to keep consumers coming back. Local Supermarket in
China and foreigners residing in Shanghai are the initial clients. Wings
describe its client as someone who desires comfort food, conventional
serving quantities, and the ability to choose from a range of distinctive
Chinese and American tastes. Wings locations will also promote a new
constrained flavor each month for marketing reasons.
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2.3 Value Proposition:
Wing's Purpose is to provide a new chicken wing sensation to China, create a
brand identity, and increase demand with Wings restaurants. Wings will be
approaching a specialized Chinese market as the first establishment to
provide such a wide range of flavored chicken wings. Wings intend to take
benefit of such specialties to get a competitive edge over its rivals. The aim
will be to rapidly expand across major areas and remain competitive via
market expansion.
2.4 Wings Business Model:
Wings will operate under a western Liberal food industry framework, but with
multilingual Chinese and British workers in Shanghai, China. Wings intend to
construct the company with an American mindset and to be highly brand-
oriented.
2.5 Distribution Channels:
All inventories will be obtained via a transmission network those supplies
promptly to wings. The poultry will originate from a single processing facility
in China that is North American-certified. All veggies will arrive from Dole, a
fresh produce trade company based in Shanghai (Dole Beijing). Napkins and
beverages, for example, will be sourced online. Wings intend to transport
beer and other alcoholic beverages from North America based on key costs.
2.6 Potential Growth:
Any restaurant that provides greater western cuisine has a very high
potential for development in China. As the market changes to preferring
western establishments, Wings can develop within the Shanghai area and
extend to other parts of China. Many major cities in China have opportunities
for expansion and franchising. Wings will be capable of getting a competitive
advantage; profitability is very high, allowing institutional investors in foreign
development areas such as Taiwan, Malaysia, India, and perhaps North
America. Wings will build a worldwide supply network that will overcome
entrance hurdles into new nations while being economically feasible if they
succeed.
2.7 Unique Features:
Wings offer local Chinese residents distinct characteristics such as fresh,
thrilling tastes and a different eating environment. The western atmosphere
is unique, and serving a fresh cuisine provides a pleasurable eating
experience. Wings will indeed include western tastes, with a few native
Chinese flavors to appeal to the Asian market, and there'll be a method in
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place to guarantee that the chicken wings are consistent. We will survey the
kinds of tastes based on our best judgment, and we will also have our loved
ones sample them to see how they react. This is a fantastic method to get
feedback on the tastes to utilize in a western restaurant. We'll do the same
for Chinese tastes, but we'll enlist the assistance of our internal workers to
help us choose which flavors, in complement to the western choices, they'd
want to see on the menu.
2.8 Restaurant Location and Layout:
Wings Restaurant must be identified as a good western establishment that
can be trusted. There seem to be numerous restaurant places in China, and
a few are very fashionable or costly than others. Wings will be located near
the city's heart but in a location with cheap leasing costs and a metro station
within driving distance. Resorts and western cafes will be among the
adjacent structures, which will see many foot activities. The Hotel layout is
based on the original Wings restaurant's concept—processes in business.
The operational and business operations that Wings will implement are
domestic and foreign ideas. Human resources services will be completely
contracted. To enable direct phone conversations from consumers,
allocations will use a third-party supplier and their own postal carrier. Items
like chicken will be delivered straight to the company, which will assist with
stock purchasing authority. Internal workers will be scheduled regularly to
ensure that all employees are used. Before the restaurant opens, dishes and
necessities may be bought.
2.9 Competitor Analysis
All of the rivals have built a pre-defined worldwide supply chain, which will
allow them to establish themselves quickly and gain market share. Our rivals
have also had to cope with unexpected risks and financial problems, as well
as a thorough adaptation to the Chinese market. Hooters are a beach-
themed casual restaurant renowned for its cuisine and lively environment.
The restaurant serves shrimp, snacks, and Herron's "almost world-famous"
hot chicken wings and service by the Hooters Girls. In China, they have a
distinct set-up, emphasizing traditional western foods like burgers, pizza, and
noodles. They do have chicken wings that are a little bigger than usual. KFC
and McDonald's were once hipster restaurants for effects at higher Chinese
consumers; however, these customers are becoming less fascinated with
monotonous Western selections and are aggressively pushing to residential
companies that offer extra vivacious Chinese cuisine (McDonald's (MCD) And
Yum! (YUM) operating at a loss in China to domestic Fast-Food Chains in
2013. Examples of Competitive Edge in Great Detail Wings have a one-of-a-
kind product and a one-of-a-kind eatery structure. In China, there are no
eateries that provide various flavored wings; in reality, most eateries that
serve chicken wings serve them oven roasting rather than deep-fried. From
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