Initial Proposal: Exporting Winter Jackets to Germany or Netherlands

This project outlines an initial proposal for foreign trade, specifically examining the potential of exporting winter jackets from Canada to either Germany or the Netherlands. The proposal aims to assess consumer demographics, identify wholesalers and distributors, differentiate between legal and regulatory barriers, and examine market entry strategies for both countries. It highlights Germany's free trade agreement with Canada under CETA and its GDP growth as factors favoring export activities. The research intends to identify the potential of the German market over the Netherlands, recognize competition, and determine a suitable market entry mode. The evaluation of economic scenarios and trade barriers will assist a Canadian organization in making informed decisions about exporting winter jackets to these markets. Desklib is your go-to platform for accessing a wealth of study resources, including past papers and solved assignments.

Running head: INITIAL PROPOSAL FOR FOREIGN TRADE
INITIAL PROPOSAL FOR FOREIGN TRADE
Name of the student
Name of the university
Author note

1INITIAL PROPOSAL FOR FOREIGN TRADE
Problem Statement
The aim of undertaking the research is to assess the market of Germany and Netherlands for
exporting winter jackets to one of the nation from Canada.
Objectives
 To assess the consumer demographics in Germany and Netherlands
 To identify the wholesalers and distributors in Germany and Netherlands
 To differentiate between the legal and regulatory barriers that might be faced by Canada
while exporting winter jackets to Germany and Netherlands
 To examine the market entry strategy that might be utilized by Canada for exporting
winter jackets to Germany and Netherlands respectively
Proposed Solution
Germany holds a free trade agreement with Canada as per the CETA (Comprehensive
Economic and Trade Agreement) (Ebert, 2017). The imposition of the trade agreement has
helped Canada in maximizing the trade exports with Germany. On the other hand, the growth of
Germany’s GDP by 1.5 % computed in the year 2018 has helped Canada in boosting the export
activities (Bernasconi-Osterwalder, 2013). The findings of the research will help in identifying
the potentiality of German markets over Netherlands for successful expansion of Canada in a
market. On the other hand, the examination of the different regulations and trade barriers in
Germany will support the objective of a Canadian organization while undertaking expansion in
the German markets over Netherlands. The research will recognize the competition that might be
faced by a Canadian firm while expanding in the German economy and differentiate its entry

2INITIAL PROPOSAL FOR FOREIGN TRADE
from Netherlands. The research will also identify a potential market entry mode for a Canadian
organization while making an expansion in the German or Netherlands’ markets. The evaluation
of the entire economic scenario and assessment of the trade barriers will assist the Canadian
organization while exporting winter jackets in the respective markets.

3INITIAL PROPOSAL FOR FOREIGN TRADE
References
Bernasconi-Osterwalder, N. (2013). Commentary to the draft investment chapter of the Canada-
EU Comprehensive Economic and Trade Agreement (CETA). International Institute for
Sustainable Development Report.
Ebert, F. C. (2017). The Comprehensive Economic and Trade Agreement (CETA): Are Existing
Arrangements Sufficient to Prevent Adverse Effects on Labour Standards?. International
Journal of Comparative Labour Law and Industrial Relations, 33(2), 295-329.