Report: PyeongChang Winter Olympics Event Life Cycle Stages Analysis

This report provides a detailed analysis of the PyeongChang 2018 Winter Olympics, examining the event from the perspective of the tourism and hospitality industry. The report utilizes the event life cycle model, breaking down the event into five stages: concept, coordination, control, culmination, and closeout. It delves into the formation, growth, and staging phases of the Olympics, highlighting key aspects such as planning, stakeholder management, and execution. The report discusses the historical context, the president of the PyeongChang 2018 organizing committee, and the event's success. Recommendations are provided, focusing on audience engagement, technological advancements, and sustainable business practices, including the triple bottom line. The report emphasizes the importance of community ties and the legacy of the games, concluding with references to relevant academic sources.

Running head: PYEONGCHANG’S WINTER OLYMPICS
PYEONGCHANG’S WINTER OLYMPICS
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The analysis of event life cycle stages:
Introduction:
The international winter multi-sport event that is commonly known as PyeongChang
2018 was held between 9 and 25 February 2018. The international event took place in
PyeongChang country with the opening rounds consisting certain events that took place on 8
February in the year 2018 (Sung 2018). The president of the PyeongChang 2018 organizing
committee was President Hee-beom Lee. The 2018 winter Olympic in PyeongChang, South
Korea was seen making a historic start. The aim of the paper is to critically discuss the event
from the perspective of tourism and hospitality industry.
The Event Life Cycle Model:
According to Fagereng, Gottlieb and Guiso (2017), whether it is a big project or small
project, there is a set of goals that every project wants to achieve. The business goals of the
projects may vary depending on several factors such as the type of event, the purpose of the
event and historical connection with the event. Combining every aspect the success of the event
is anticipated (Bodie 2015). In the same way, the 2018 winter Olympic in PyeongChang is one of
the successful events. In order to have carried out a project, few principles are paid heed that is
known as the five Cs of the event life cycle model.
 The five Cs of event management are as follows:
 Concept
 Coordination
 Control
 Culmination and

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 Closeout
On the basis of these following principles, the 2018 winter Olympic in PyeongChang will be
analyzed in the below discussion.
 Concept: in this phase, the scope of the event is defined. The event’s main
stakeholders are identified in this stage. The phase also decides on the selection of
event management team following the organizational chart. Lastly, preparing event
overview statement is done in this stage.
 Coordination: this is one of the most important phase of the event life cycle for
events. This process involves the major task, which is developing a methodology.
Scheduling the event is a significant part which requires intense attention as going
wrong with this stage might end up in big losses. Detailed planning is carried out
along with ticketing and team management.
 Controlling: In this phase, the prime task is to conduct event budget control. Any
conflict resolution procedure is carried out in the same phase. The controlling stage
involves supplier and vendor relationship management and taking corrective
measures to control the entire event.
 Culmination: only when the previous stages are performed well, this stage becomes
the outcome of the hard work. The responsibilities in this phase are the attendance
management, security, frontline management and backend management. The phase
also involves team coordination and communication planning.
 Closeout: This is the last stage of the process. The last stage I the review and
evaluation. The help preparing a final report. After the necessary amendments and

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quality improvement the project is handed over for the execution (Catapano et al.,
2016)
1. The formation stage of the Pyeongchang’s Winter Olympics: Beginning from the
basic, the formation stage of the event involves the primary task of assigning the
appropriate job to appropriate people and team. The formation is the crucial part of
carrying out a group management. The stage requires high degree of guidance from the
manager on the ways every work will be carried out. Teams are allotted their list of duties
and responsibilities. The specific roles are not much clear in the initial stage however it
becomes fine through and through. In this stage the plan is constructed and the way the
plan will be executed is the focus. In the case of the Pyeongchang Winter Olympics, the
plans began in the similar way. The president of the PyeongChang 2018 organizing
committee discussed before 160 days to note down the important finishing touches
required in the game. The event of the game was massive and therefore, it was important
for everyone indulged with the event to know feedbacks and advices. The target was to
make the best winter game ever which it even succeeded (Olympic games 2018).
2. The growth stage of the Pyeongchang’s Winter Olympics: The next move was to
make big ideas turn into reality (Jones 2017). The next stage is often the key stage of the
entire process. The growth of the Pyeongchang’s Winter Olympics was for several
reasons the organizers recommended that visitors must make use of the high-speed train
from Seoul which was opened in the month of December 2017. Even though major
Korean holiday fell during the winter Olympics most of the seats were reserved.
Investment of 14.1 trillion won ($13.1 billion) was made in the event. The nation aimed
to dismantle the main Olympic stadium to avoid any accidents and make new one. All the

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investments there was weak ticket to some extent however the most tickets buyer did
show up. In the Pyeongchang Winter Olympics the aim was to make the event the best
winter games ever and showcase Korea as a global leader in sports to the world. Also, to
be the new best hub for winter sports in Asia.
3. The staging of the Pyeongchang’s Winter Olympics: the staging of any event requires
several factors to be checked. Few mandatory stakeholders are the emergency services,
catering staff, entertainers, participants and clients (Morden 2017). In the event of Korea
as well was involved with the mandatory stakeholders. The collaboration from all levels
of Korean government and Gangwon Province were included along with all the delivery
partners. The staging is the final production of the months of preparation.
Recommendation:
The event has been a great success, and people across Asia have stated granting Korea as
the new hub of a winter sports event. Event professionals can employ more forms of
technologies that can become more efficient and provide more production (Stewart et al. 2018).
The recommendation to the event would be revolving around the ways it can call for more
audiences and create a bigger picture of the event. More surprises would be helpful in making
the ever more memorable. It is always good to go by the agenda, however, including surprises
will only enhance the excitement of the audiences. It is never out of trend to plan for something
is unexpected. Often people go to events to find interesting things. Also, preparing for
unexpected situations are important, specifically for places that have chances of bad weather.
The triple bottom line of sustainable business model has become overly popular in the
modern era. It helps solve environmental and social problems by making profitable deployment
of capital into known and conscious business. It is a way to not perform excessive consumption

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that depletes the earth. Therefore, considering the triple bottom line of sustainable business
model would be one of the helpful medium as well.
For events such as the Pyeongchang’s Winter Olympics, community ties are vital.
Reaching out to communities where the event takes place is the way communities should be
connected. Residents should know that the critical part is that they will be having a cause to be
tied together. The purpose of the event is important to be measured and reminded in order to
keep the show’s enthusiasm. For the events, the most exclusive shows should be decided on the
basis of giving the best possible to the audiences as well as the audiences.
The vision for the 2018 games was to offer the Olympic movement as well as the world
of winter sports entirely new horizons. It aimed to set a legacy of new growth and new
capabilities that have never been witnessed before. The 2018 winter Olympic in PyeongChang,
South Korea was seen making a historic start. The game offered a unique stage on the basis of
which the best athletics around the world become able to achieve superior performance. Since
the festival is a big success and has set a mark in the history of Olympic, it is a fast-growing
youth market. It should be able to continue it involving the essential aspects of the game.

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References:
Bodie, Z., 2015. Thoughts on the future: Life-cycle investing in theory and practice. Financial
Analysts Journal, 71(1), pp.43-48.
Catapano, Alberico L., Ian Graham, Guy De Backer, Olov Wiklund, M. John Chapman, Heinz
Drexel, Arno W. Hoes et al. "2016 ESC/EAS Guidelines for the Management of Dyslipidaemias
The Task Force for the Management of Dyslipidaemias of the European Society of Cardiology
(ESC) and European Atherosclerosis Society (EAS) Developed with the special contribution of
the European Assocciation for Cardiovascular Prevention & Rehabilitation
(EACPR)." Atherosclerosis (2016).
Fagereng, A., Gottlieb, C. and Guiso, L., 2017. Asset market participation and portfolio choice
over the life‐cycle. The Journal of Finance, 72(2), pp.705-750.
Jones, M.L., 2017. Sustainable event management: A practical guide. Routledge.
Morden, T., 2017. Principles of management. Routledge.
Olympic games, pyeongchang, retrieved from: https://www.olympic.org/pyeongchang-2018
(2018)
Stewart, B., Nicholson, M., Smith, A.C. and Hoye, R., 2018. Sport management: principles and
applications. Routledge.
Sung, K.Y., 2018. Beyond Olympic Winter Games 2018: Toward Preparatory 4-Party Meeting
in PyeongChang.