Comprehensive Report: Winter Wonderland Event Planning and Analysis

This report provides a comprehensive analysis of a Winter Wonderland event, focusing on its planning, marketing strategies, and financial aspects. The report begins with an introduction to event planning and then delves into the marketing mix, including product, price, place, and promotion strategies tailored for a student audience. It details the physical evidence, process, and people involved in the event. The report outlines the human resource requirements, specifying roles and responsibilities for various staff members, including event managers, finance managers, engineers, supervisors, and promotional teams. Furthermore, it includes the financial details of the event, such as budgeting and break-even point analysis. The report emphasizes the importance of strategic planning and resource management for the successful execution of the Winter Wonderland event, designed specifically for college students at the Metro Bar, Luton Campus.