Examining Wirkkala's Leadership, Strategic Response, and Analytics

This report examines Wirkkala, a UK-based SME in the juice market, and its leadership challenges. It focuses on the strategic responses to these challenges, particularly in the face of market fluctuations and the introduction of a new product, the Berry-Berry Smoothie. The report analyzes the company's laissez-faire leadership style and its impact on operations. Furthermore, it explores the role of business analytics in constructing strategies, especially in light of the pandemic and its effects on the supply chain. The report emphasizes the importance of technology, including mobile, cloud, and high-speed internet services, in addressing challenges and improving business outcomes. The study aims to provide insights into how Wirkkala can adapt and thrive in a dynamic market environment by leveraging data and strategic planning.

BUSI48900 Principles of
Management

INTRODUCTION
Wirkkala is a SME organization which provide fruits and natural juice drinks in UK. The
company allows its founding members to manage and handle the operations rather than
providing the staff rooms and production facilities. They quarter on the ways to make time
for everyone in the office.

QUESTION 1
MOST SIGNIFICANT LEADERSHIP CHALLENGES WIRKKALA
FACES IN SHORT TO MEDIUM TERM DEVELOPMENT OF THEIR
STRATEGIC RESPONSE, POLICY AND PROCEDURES FOR NEW
NORMAL
The company’s partnership with the leading supermarkets of the UK has been affected and it
has proved difficult to hold them and respond to the local variations in the target markets.
The company works on the Laissez-Faire Leadership styles where the support and resources
for working is accounted under the partnership agreement and managing the ways to ensure
the guidance and time management activities. It may not be effective as it concerns to be. It is
relative that the business launching the new product to turn their strategy. The strategic
objective for the launch of the new Berry-Berry Smoothie in the market accounts on the day
to day challenges to outreach the customers.

EVIDENCE AND EXAMPLE FOR WIRKKALA BUISNESS
ANALYTICS IN CONSTRUCTING THERE IS STRATEGY
Pandemics have been threatening the human race time and again where the outbreak of the
SARS, H1N1, Ebola has foreseen the new ways to fight and manage the unexpected diseases
where the potentially killing millions of people for the onset way. It can prevent with the
ways that technology might be spreading out to educate, warn and empower others on the
grounds of the aware situation. It can noticeably address on the converging technologies such
as mobile, cloud, analytics, robotics, 4G/5G and other high-speed internet services that can be
considered as the best technological approaches to the pandemic responses for the Wirkkala
business.
Figure 1: Evidence to Juice supplies

Source: Nielsen, 2020