Digitalisation and CSR: A Case Study of Wiser's Business Practices

This report examines the Corporate Social Responsibility (CSR) activities of Wiser Company, a recruitment firm, and their efforts to integrate digitalization for sustainable objectives. The report includes an introduction to CSR, the company's background, and the aims and objectives of the project. It details a project management plan, including scope, risk management, quality control, and cost analysis. A timeline and action plan outline the research methodology, involving primary data collection through questionnaires. The research methodology includes both qualitative and quantitative approaches, with a focus on qualitative data. The report covers data analysis, interpretation of findings, and recommendations. The conclusion reflects on the research process and the importance of CSR in modern business, highlighting the benefits of digitalization and sustainable practices for companies like Wiser. The report aims to provide insights into how businesses can effectively implement CSR to achieve their goals.

Managing Successful
Business

sTable of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aim and objectives................................................................................................................1
TASK 2............................................................................................................................................2
P2 Project management plan.......................................................................................................2
TASK 3............................................................................................................................................3
P3 Time line and action plan.......................................................................................................3
TASK 4............................................................................................................................................6
P4 carry out research by using proper methodology...................................................................6
TASK 5............................................................................................................................................8
P5 Interpretation and data analysis.............................................................................................8
TASK 6..........................................................................................................................................13
P6 Recommendation on finding................................................................................................13
TASK 7..........................................................................................................................................14
P7 Reflection on the research....................................................................................................14
CONCLUSION.............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Corporate social responsibility is the business approach which contributes to the
sustainable development by supplying and delivering the economic, environmental and social
benefits for all the stakeholders. CSR is the concept which define various practices in better
manner within an organisation (Twiss, , 2013). Wiser is the creative and recruitment company
which provide home to young people who dream big and offer best environment where attractive
recruitment needs are build and converted employer brands. There are around 50 employees
which are responsible for distinct duties which needs to be performed for an organisation. It can
enhance its capacity by using the digital methods. The following report report will talk about the
need of this code of conduct by highlighting its advantages to referred organisation. With the
help of distinct resources data will be collected which will further help in knowing the effects of
using digital application in the work context.
TASK 1
P1 Aim and objectives
Corporate social responsibility is the board term which can be used to describe
organisation efforts in order to improve the society in better manner. Such efforts can range from
donating and charity of money to implementing in the environment friendly policies and
strategies in the workplace. It is an important for organisation, employees and voluntary
companies. In this, expansion and profit maximisation is the ultimate goal of all the organisation
that are operating in different product and services in the context of CSR. For this it is very
important that whatever is the current trend in market is adopted so that competitive advantage
can be effectively achieved. These days operations are so much diverse that it becomes difficult
to manage them manually and therefore they need to be handled in a different manner. Usage of
CSR activities which help them in developing and building effective reputation in the large
market place (Laudon, and Laudon, 2016). In current time period, corporate social responsibility
is the process which help company in servicing services and facilities to the society as well as
community in the specific location. Wiser company mainly focus on performing good in their
interaction which will attract the local media channels in all across the world. CSR provides an
opportunity for stand against their competitors in order to reach with sustainable goals and
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targets effectively. This will assist in developing best practices and activities that can be used for
gaining huge income and profitability for the firm.
Topic - “Implementing CSR activities within organisation to meet sustainable objectives”.
Background of project
Corporate social responsibility is the broad term which help them in gaining income and
revenue in better manner. They help in trying new ides and methods which may bring a positive
change at the work place. If Implementing CSR activities within organisation to meet sustainable
objectives so they can easily reach with desired customers or buyers towards their services. It is
observed that rapid change in the operations and quality of work are the results of this new
activities and methods of doing work. The main aim of this project is to describe CSR activities
and functions which are implemented in the company in order to meet with desired goals and
targets. They need to ensure that companies required to conduct their business in that way in the
context of ethical. Wiser company required to taken into account of their social, economical and
environmental impact and consideration of human rights. With the execution of CSR, it will
assist in gaining better brand recognition and also develop positive business goodwill in the large
market place.
Aim – To bring digitalisation in the companies operations – A case study of Nisa.
Objectives
 To determine the concept of Corporate social responsibilities.
 To analyse the ways through which CSR can be implemented in the organisation.
 To identify issues and challenges which occurs due to CSR activities and functions.
Research questions
 What is the concept of Corporate social responsibilities ?
 What are the ways through which CSR can be implemented in the organisation ?
 How to identify issues and challenges which occurs due to CSR activities and functions ?
TASK 2
P2 Project management plan
In order to start with a new project is is important that proper planning is done. Project
management plan is an effective tool through which it is identified that what is the best way to
start with the execution (Ould and Ould, 2011). Under this process all those actions which needs
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to be defined are documented which further helps in integrating and bringing coordination's in all
the activities that need to be performed. Given below are different areas which has to be given
care whole implementing the project plan.
Scope of the project – There is a wide a scope of projects as a number of areas are there
through which it can be highlighted that digitalisation is of great importance (Fui-Hoon, Lee-
Shang and Kuang,2011).
Risk management – Degree of failure is less as Wiserhas a good brand value and can
effectively respond to change with the contribution of its employees.
Quality control – It has to be ensured that good standard information is provided so that
it can help organisation in achieving its targets. After the new technique is implemented it should
be rechecked on timely basis.
Cost – management will have to bear a good cost at the initial stages as implementation
of new software and devises that supports digitalisation will cost high. This may effect the net
profit in beginning but after a a certain time duration same will give good returns to management
(Van and Amelinckx, 2012). The need of cost is depends on the functions and operations of
business. Different cost involved in project mention below:
Initial Investment : 150000
Expenses:
Operational Activities: 20000
R&D Activities: 30000
Cost to IT Experts: 17000
Licensing Fee: 10000
Challenges of executing cost
In order to implementing the cost in project, some of the challenges are faced through
manager related with slow estimation, disorganised the bidding process, an inability to estimates
the benchmark etc.
Time – It is a time consuming process to carry out operations with the modifications.
When fresh technology is installed it becomes difficult to understand and employees find it as a
barrier to perform their duty. Enough time should be given to the work force so that they get
acquainted to modifications made.
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TASK 3
P3 Time line and action plan
Research is necessary for analysing the alternative and quality of several perspectives. It
is helpful in creating and acquiring a benefit which provide long term strength. So, the action
plan is required for the company (Crane and Matten, 2016). By suing action plan, the operation
will implemented in the correct direction and also properly usage of appropriate resources in
limited time period. This will analysed that perfect research at the time of deal with project
operator. Here are certain steps for conducting research that are as under:
 Recognising the issue which are done by doing research
 Evaluate the writing
 Identification of actual problem
 Gather all relevant data
 Examine the information or data
 Study of concepts and terms
 Develop appropriate plan
The above things are based on research project which help in transforming the business
operations and functions. This study will assist in identification of several people views and
opinions in proper manner (Den Hertog, Van der Aa and De Jong, 2010). Wiser desire to
develop recruitment opportunity in their business for expanding their different operations such as
online marketing in all over the world. This is determine as issue and various authors are make
relation which is helpful in creating long term and positive impact on business operations and its
functions. After all procedures are done then they need to select sample people on which process
will implement and it is required for knowing different opinions of individuals. With the help of
this things, firm select 20 respondents by doing random selection method (Introducing Research
Methods. 2017). Then data are gathered from those people and analyse their decision in proper
manner.
For considering all these activities and functions, action plan are develop with dates and
time framework. It is required for making accurate result and it is also beneficial for the long
term plan. Wiser company use primary method which collect data for filling questionnaire forms
by the people. There are 10 questions which are ask by 20 respondents. This method is helpful in
knowing people views and reviews on specific question in appropriate manner.
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Work breakdown structure- It is deliverable- oriented breakdown of project into the
small components. It is key project deliverable that helps in organise the work of team in to the
manageable sections. It aids in dividing the project in to manageable and simple tasks. The
project manager of Nisa uses Work breakdown structure for simplifying execution of project.
Gantt chart- It is a type of bar chart that illustrates project schedule. It is timeline that mainly
used as project management tool to illustrate about running project in better manner. It is useful
graphical tool that shows tasks or activities against the time.
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Investigator have to remember dates again and again and also done work as per the time
framework which makes project successful (Eckerson, 2010). For making successful business
project, it is essential for company is to develop all dates and time frames properly.
Action plan have to be followed by Wiser so that they can work in proper direction and
also achieving desired goals and objectives in appropriate manner. This is helpful in expanding
all business operations and functions in all over the world (Gharajedaghi, 2011). They can
provide accurate direction and path for storing data and information at one place. Senior
managers can take correct decisions by knowing actual data. Action plan is useful for them
because it will assist in reducing uncertainty of business and expansion provide success.
TASK 4
P4 carry out research by using proper methodology
Research need that method which have to follow by investigator for developing effective
and accurate result in appropriate manner. With these this research, a researcher can convert their
analytical form by making accurate decision process which is easy and understandable (Hacklin,
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Klang and Baschera, 2013). There are two data methods for finding information that are as
follows:
 Primary data
 Secondary data
All the data collection method help in making correct decision for long time period and
major purpose is to provide accurate data. Wiser adopt both type of data collection method for
identifying digital technology for support in expand business in positive manner or not. There are
various research methods which are take place in effectively.
 Quantitative
 Qualitative
 Analytical
Investigator use qualitative and quantitative method for finding accurate results and it
will assist in long term period. This is the most effective tool for measuring and conducting
outcome. In this, research is based on the qualitative method because it aids in provide the
significant information.
Significance of qualitative research method
 It aimed at gaining deep understanding of particular subject area.
 It helps in provide the better understanding by first hand experience.
With the help of research, primary and secondary data is helpful in making the outcome in
proper way.
 Primary data- This is such type of data which are collected with many sources such as
personal interviews, questionnaire and other methods for direct conservation with people
(Keller, Parameswaran and Jacob, 2011). It is help in collecting such data or information
for providing questionnaire forms to the people and it is more beneficial. Wiser prepare a
form which conduct on 20 respondents. It will lead to give correct views and information
of different authorities which are main part of business.
Significance of Primary data collection method
 In this, degree of the accuracy is high.
 It provides the reliable data and information.
Questionnaire
Name:
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Age:
Gender:
Q.1. Does CSR is beneficial for the business?
 Yes No
Q.2. Is CSR is helpful to Wiser for long time period?
 Yes No
Q.3. Does CSR provide positive influence on business organisation ?
 Yes No
Q.4. Do you think CSR activities help in reaching with desired goals and targets ?
 Agree Disagree
Q.5. Is there any requirement of implementing CSR activities for acquiring goodwill ?
 Yes No
Q.6. In which manner, implementation of CSR activities impact within an organisation ?
 Positive
 Negative Neutral
Q.7. Which is the best suitable method for marketing ?
 Traditional Modern
Q.8. Do you have any suggestion regarding implementation of CSR activities within
organisation to meet sustainable objectives?
 Secondary data- This method is different from primary data method in which collection
of relevant information that is used for making accurate decisions as per the reviews and
opinions of several people (Mathur, Mathur and Kenyon, 2012). Secondary data is fully
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differ from this and there are various other sources such as books, journals, articles, news
letter etc.
TASK 5
P5 Interpretation and data analysis
Data presentation is helpful in for evaluating correct result of each project report. This
will assist firm for making appropriate decision for the required project. Wiser should interpreted
the data which help in collecting from 20 respondents. By this, firm will gain valid outcome with
the help of conducting research.
Theme: CSR is beneficial for the business
Q.1. Does CSR is beneficial for the business? Frequency
Yes 14
No 6
Interpretation: This is assumed that CSR will assist in providing benefits to the firm and it is
important for the company is to make necessary element for the business which have accurate
stage for the company. As per the survey, 20 out of 14 respondents are say yes for that corporate
social responsibility are best suitable for the business growth and development. Wiser have to
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Yes No
0
2
4
6
8
10
12
14
14
6 Column B