This case study examines the digital transformation of Wiser, a small UK-based creative and recruitment company, focusing on the impact of its 'Digital Wiser' initiative. The study uses a mixed-methods approach, primarily relying on questionnaires and website analysis to understand how digital technology has reshaped Wiser's business activities and its effect on customers and market position. The research explores both the advantages and disadvantages of adopting digital technologies, including digital marketing, software development, and cybersecurity, and analyzes customer feedback from sources like Facebook. The findings indicate a positive customer response to Digital Wiser, highlighting the need for improvements in promotional and customer care services to enhance customer retention and profitability. The study concludes with recommendations for Wiser to further leverage digital tools for market stability and growth.
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