Business Report on Wish.com: Broader Perspectives in Management

This report provides a comprehensive analysis of Wish.com, an online shopping platform. It begins with an executive summary and introduction, followed by a company profile. The core of the report centers around the business model canvas, detailing customer segments, value propositions, key partners, and revenue streams. It explores the key relationships between the nine building blocks of the canvas and identifies critical success factors for sustainable development, such as personalized customer experiences and mobile app popularity. Furthermore, the report evaluates potential downside risks, including cybercrime and lack of privacy, and concludes with a self-reflection on business changes. The report also includes references and a bibliography, offering a complete overview of Wish.com's business operations and management strategies.

Running head: BROADER PERSPECTIVES IN MANAGEMENT
Business report on wish.com online shopping
Name of the student:
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BROADER PERSPECTIVES IN MANAGEMENT
Executive summary
Management involves various aspects, which plays a crucial role in altering the workplace
scenario. However, the managers need to adopt rational approach towards regulating the
performance of the staffs. This rationality is the keystone towards moulding the staffs towards
fulfilling the identified goals and objectives. Referring to various sources broadens the
preconceived knowledge of the staffs, which inculcates within them the skills of creativity and
innovation. Within this, business model canvas is crucial in terms of evaluating the effectiveness,
appropriateness and feasibility of the current business practices. Along with this, the canvas also
makes the personnel aware of the need for modifications in terms of developing the
infrastructure for achieving expansion in business. All these aspects have been incorporated in
the assignment from the perspective of Wish.com online shopping site.

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Table of Contents
Introduction......................................................................................................................................3
Company profile..............................................................................................................................3
Business model canvas....................................................................................................................3
Key relationships between the nine building blocks of the canvas.................................................4
Critical success factors for the achievement of sustainable development.......................................5
Evaluation of the factors, which causes downside risk...................................................................6
Self-reflection on the changes towards the business.......................................................................7
Conclusion.......................................................................................................................................8
References and bibliography.........................................................................................................10

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BROADER PERSPECTIVES IN MANAGEMENT
Introduction
In the present age of competition, it is seen that most of the companies and organizations
lack strategic approach towards the management of the business operations. This has added
vulnerability to the market position. The major drive behind this is the employees’ failure
towards making practical application of the learnt skills in carrying out the workplace operations
(Pinto, 2015). Therefore, in order to alter the current business scenario, the companies and
organizations need to adopt broader perspectives (Adekola & Sergi, 2016). This assignment
peeks into the wish.com online shopping company for assessing the appropriateness,
effectiveness and feasibility of the current business practices.
Company profile
Google and Yahoo engineers took their planning to an advanced stage through the
formation of wish.com in 2011. As a matter of specification, it is a Chinese website providing
access to shopping for the customers across the globe. Numerous shops with various and wide
ranging products find a platform at this site for expanding their business (Wish.com, 2018). One
of the greatest strengths of the site is the provision of personalized experience to the users
regarding the implementation of their purchasing power. Wish. Com has been enlisted as the 6th
largest e-commerce company in the world. The major drive behind this is the hard efforts of 300
employees towards increasing the revenue to US$ 1 billion.

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BROADER PERSPECTIVES IN MANAGEMENT
Business model canvas
Business model canvas enhances the clarity of the readers regarding the current business
information about the companies and organizations (Eniola & Entebang, 2015). The following is
the business model canvas for wish.com.
Key relationships between the nine building blocks of the canvas
Indulging in partnerships, with Staple centres and Los Angeles Lakers, results in the
introduction of lucrative deals, trades and transactions for enhancing the productivity of
wish.com. Along with this, consultation with the members of trade union assists in stabilizing the
financial parameter (Gamble & Thompson, 2014). This assistance, in turn, aids in setting prices
of the products. Adhering to the terms and conditions of the contracts, act as an agent in
maintaining the stability in the relationship with the stakeholders and shareholders (Wish.com,
2018). The means of social media and apps bridges the gap between the customer and the
personnel. Effective and judicious use of the technology helps the personnel to achieve loyalty,
Key
partners
Los
Angeles
lakers,
Staples
centre
Key resources
300 skilled and
efficient
employes;
latest and
modern
Key activities
Creation of
wishlist, user
accounts
Value
propositio
n
Review of
the
products
before
purchasing
,
Mobile
apps for
android
Customer
relationshi
p
Website
Channels
Advertising
, apps
Customer
segments
20-35 years
customers
Cost structure- Premium pricing method Revenue streams- Holiday
shopping offers, discounts

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BROADER PERSPECTIVES IN MANAGEMENT
trust and dependence from the customers (Gollenia, 2016). Return policy and the access to the
users regarding the mobile apps is the value proposition, which enhances the brand image of
wish.com.
Critical success factors for the achievement of sustainable development
Creation of a wishlist app reflects the conscious approach of the wish.com personnel
towards respecting the purchasing power of the customers. Low priced goods made the app
popular among the customers. This compelled the personnel to adopt direct marketing for
enhancing the stability in the relationship with the customers (Hatten, 2015). This type of
marketing made wish. com an e-commerce platform. This app increased to the stock of
customers. As a matter of specification, 300 million users were recorded to be using the app
(Wish.com, 2018). Surveys point out the app to be occupying the first position in 42 countries,
where the site has its outlets. Facebook has increased the sales revenue of the online shopping
site by nearly 500 million. The ads on the Facebook has added to the stock of customers,
expanding their business (Kerzner & Kerzner, 2017).
In the era of 2017 the app of wish.com gained popularity in the threshold of USA. In this
year itself, the site broke the records of Amazon through the iOS app store and Google Play. The
sales revenue reached 32.5 million US dollars.
Funding from the venture capital firms like Temasak, DST, GGV capital lay the
foundation for the growth of wish.com to over $1 billion. In the 2015 edition of Business Insider,
Amazon lured wish.com with an offer of US$10 billion. Apart from this, there is also evidence
of Alibaba expressing their interest towards extending their helping hand towards wish.com
(Wish.com, 2018).

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Training to the customers regarding opening an account and using the wishlist has
enabled the personnel to receive loyalty, trust and dependence from the customers. Providing
access to the users to the account has enhanced their familiarity to the latest trends adopted by
the shopping site.
Refund policy reflects the attempts of the personnel towards the wellbeing of the
customers. Strictness in the adherence to this policy has resulted in the preservation of the
organizational culture and values (Parris et al., 2016).
Evaluation of the factors, which causes downside risk
The marketing process of the site is online, therefore the major risk is the cyber crime.
Absence of privacy cookies and policies aggravates the complexities of the users in terms of
using the account. If the loans regarding the purchase of the security software are not repaid
timely, it acts as a compromise with the needs, demands and requirements of the customers
(Rosemann & Brocke, 2015). Lack of monitoring the login of the users into the apps and
accounts provides access to the hackers regarding intervening into the personal information of
the users (Wish.com, 2018). This is a huge loss for the personnel in terms of catering to the
wellbeing of the customers.
Self-attempts to repair the systems can delay the efficient execution of the projects. This
is also a loss in terms of the organizational resources, which can aggravate the complexities in
times of crisis. This situation compels the personnel to encounter illegal issues, stalling the
productivity (Wild, Wild & Han, 2014).
Adopting new systems when the staffs lack the basic skills, is one of the potential risks.
This is in terms of maintaining the pace with the contemporary brands in the competitive

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ambience. Along with this, it adds an interrogative parameter to the individual capability of the
staffs in terms of carrying out the assigned duties and responsibilities. In this situation, lack of
monitoring the performance is an additional difficulty in terms of achieving efficiency in the
business operations (Wish.com, 2018).
Self-reflection on the changes towards the business
I am surprised at the diversified ways in which the users are assisted to use the account
and the apps. I feel organizing a training course for the staffs would have been beneficial in
terms of giving practical experience of using the wishlist apps. Making them do the steps
themselves would help them to become familiar with the latest activities of the shopping site. I
would have introduced a privacy policy. In this, I would have installed security software in the
user’s account, so that no third party could intervene into the personal information of the users.
After this, I would have provided the staffs with training, which would have enhanced their
preconceived skills, expertise and knowledge on customer service. Practical experience would
have helped them to carry out the tasks in an efficient and effective manner.
I would have taken post-training tests to assess the capability of the staffs in making
practical application of the learnt skills in doing the workplace activities. I would have indulged
in meetings with the board panel for deciding the training courses. Here, dividing the training
courses into segments would have been my focus for helping the staffs to gain an easy grasp
towards the business aspects.
At the initial stage, I would have made plans, which would help me in strategizing the
activities according to their priority. As a sequential step, I would have evaluated the
effectiveness of the plans with the stakeholders and shareholders. After this, I would have send a

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draft of the meeting to the director for gaining his signed approval regarding the initiation of the
activities. This approval would help me to avert illegal instances. Along with this, I would have
informed the law personnel regarding the constructed plans. This would act assistance in terms
of maintaining the legal business practices.
Evaluation is one of the most important steps, which I would have followed. This is in
terms of bringing to the forefront the drawbacks within the ways and means of doing the
business activities. I would have maintained consistency in the execution of evaluation for
upgrading the standards and quality of the performance. In this evaluation, I would take the help
of survey and feedback from the customers for gaining an insight into their approach towards the
levied services. Uploading the survey and feedback forms on the website and the social
networking sites would help me to reach large number of customers.
I would organize lectures and seminars for the staffs and encourage them to take part.
This would broaden their perspectives towards the efficient and effective ways of carrying out
the tasks. Along with this, I would have motivated the staffs to indulge in group discussions.
This would enhance the aspect of teamwork between them and enhance the workplace diversity.
This enhancement is the key towards achieving infrastructural development.
Conclusion
This assignment emerges successful in providing an insight into the business of
Wish.com. The business model canvas acts as a summarization for the business practices
adopted by the online shopping site to cater to the needs of the customers. Establishing
relationship between the building blocks of the canvas can be related to the collaborative
attempts of the personnel towards enhancing the productivity. Risk assessment exercise reflects

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the consciousness approach of wish.com personnel towards ensuring the wellbeing of the
customers. Negligence towards risk assessment results in the achievement of negative outcomes.
Self-reflection towards changes in business indicates the confidence regarding the upgrading the
standards and quality of business.
References and bibliography
Adekola, A., & Sergi, B. S. (2016). Global business management: A cross-cultural perspective.
Routledge.
Carroll, A., & Buchholtz, A. (2014). Business and society: Ethics, sustainability, and stakeholder
management. Nelson Education.
Eniola, A. A., & Entebang, H. (2015). Government policy and performance of small and medium
business management. International Journal of Academic Research in Business and
Social Sciences, 5(2), 237.
Gamble, J., & Thompson, A. A. (2014). Essentials of strategic management. Irwin Mcgraw-Hill.
Gollenia, L. A. (2016). Business transformation management methodology. Routledge.
Hatten, T. S. (2015). Small business management: Entrepreneurship and beyond. Nelson
Education.
Kerzner, H., & Kerzner, H. R. (2017). Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Parris, D. L., Dapko, J. L., Arnold, R. W., & Arnold, D. (2016). Exploring transparency: a new
framework for responsible business management. Management Decision, 54(1), 222-247.

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Pinto, J. K. (2015). Project management: achieving competitive advantage. Prentice Hall.
Rosemann, M., & vom Brocke, J. (2015). The six core elements of business process
management. In Handbook on business process management 1 (pp. 105-122). Springer
Berlin Heidelberg.
Wild, J. J., Wild, K. L., & Han, J. C. (2014). International business. Pearson Education Limited.
Wish.com (2018). About us. Available at: www.wish.com [Accessed on 23rd March 2018]