BS7032 Individual Consultancy Report: WISH Strategic Issues

This individual consultancy report for BS7032 examines the strategic importance of research within an organization, focusing on WISH, a charitable sports heritage community. The report includes an executive summary, introduction, background information, aims, objectives, literature review, and research methodology. Strategic analysis tools such as PEST, SWOT, and Porter's Generic Strategy are applied to assess challenges like reduced tourism due to COVID-19 and changing governmental regulations. The report explores fundraising techniques, employee relations, and potential solutions. Findings and recommendations are provided to enhance WISH's fundraising operations and achieve a competitive edge. The research methodology includes questionnaires and qualitative research to gather data and analyze the situation, leading to strategic recommendations for WISH's future.

Individual consultancy
report-BS7032
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Executive summary
The research within an organisation is important in understood with appropriate
consideration. The primary aim of research reports is to identify issue that is connected with
strategic significance to organisation. This report consist of background information, aims and
objectives, literature review, strategic analysis tools such as PEST, SWOT and Porter Generic
strategy, criteria establishment for solutions to problem, process, planning details, research
methodology, analysis of situation, research findings and structure and recommendations. It is
also analysed that improving fund raising operation provide guidance to sports organising
companies such as ways to accomplish competitive edge over rivalries at Marketplace. It is also
assess that most of subordinate of company approved that proper finance infrastructure is
important for achieving different kind of opportunity in future period of time. Apart from this,
Wish Company has taken different steps into market that focuses on increasing engagement of
potential footballers for accomplishing favourable results within international sports. This study
help in assessing techniques linked with charity for appropriate funding within which company
involving safeguarding heritage.
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Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Background information .............................................................................................................4
Aim..............................................................................................................................................5
Objectives ...................................................................................................................................5
Research questions ......................................................................................................................5
Literature review .........................................................................................................................6
Research methodology ....................................................................................................................7
PEST Analysis ..........................................................................................................................10
SWOT analysis .........................................................................................................................11
Porter Generic strategy..............................................................................................................11
RECOMMENDATIONS...............................................................................................................12
Findings..........................................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................14
APPENDICES...............................................................................................................................16
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INTRODUCTION
The business research is critical and which is to be understood with proper consideration.
Main aim of this research report is to examine the issues linked with strategic importance to
enterprise. In this high flexibility of market, it is becoming difficult for enterprises to execute
their business activities without facing any issue or problem. Moreover it has been examined that
it is necessary to gain relevant information so that enterprises are able to carry out their mission
and vision in appropriate way (Agwu, 2018). This report is based on “Wish” which is a
charitable and professional community which focuses on preserving of sports history. Maureen
Batsford is to be known as president of Wish firm. The firm was started in 2002, to develop
individual collectors of Wimbledon FC historical items responding to trophies, heritage items
that had to appear sale on open market. They have been also in partnership with DTB and FCB
asking for donation of vast amount of club history to charity set. This report consist of
background information, aims and objectives, literature review, strategic analysis tools such as
PEST, SWOT and Porter Generic strategy, criteria establishment for solutions to problem,
process, planning details, research methodology, analysis of situation, research findings and
structure and recommendations.
MAIN BODY
Title: “Exploring Issues of strategic importance to the organisation and result in practical
business solutions”
Background information
Wish, a professional community which is also known as Wimbledon In Sporting history
and is a heritage company and Ltd firm dedicated to preserving, safeguard and displaying
Merton's Unique Sporting history. It is located in London, United Kingdom and can be
contacted through mail id ([e-mail]). With changing period of
time, the community and association has gone with wide area of changes and that have also leads
to both opportunity as well challenges. This research report focuses on problems or issues of
strategic importance to organisation and result in practical business solutions. So, first main
problem which has been linked with strategy of risk of Wish is that due to pandemic situation of
COVID19, the numbers of tourists as well as players have reduced. due to lack of adequate
funding, WISH has been unable to conduct training programs for players and COVID 19 has
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worsened the situation in terms of optimising funding. It has been understood that the problem is
the spread of COVID 19, due to which WISH has been unable to gather funding from other
sponsors, volunteering associates and sport patrons (Zhuplev, 2018).
Second problem is that governmental rules and regulations towards games have increased and
is changing at rapid scale and clients of Wish find it difficult to invest in business. The possible
solution to first problem is that to adopt the safety measures and tools so that social distancing is
maintained. Also, promotion and advertising is needed to be done so that more tourists are
attracted towards community and participate in games. Then, solution to second problem is that a
wide level of internal analysis is to be conducted so that it becomes easy to obtain knowledge of
changing rules as well as regulations. Thus, it is critically important to conduct an appropriate
research analysis so that it becomes easy to implement strategies in most efficient manner.
Aim
 To examine techniques to increase fundraising for WISH.
 To achieve a solution to a problem faced within industrial workplace.
 To increase the potential ability of players in better way.
Objectives
 To explore and interpret parameters for regulating activities in WISH conveniently.
 To analyse simple procedures for conducting research work beneficial for WISH to
increase funding to train potential players
 To investigate the types of employee relations.
Research questions
 Analyse how strategies can be adopted to increase tourist or customer’s attraction?
 What effective processes could be undertaken to access competitive advantages?
 Examine how organisation can change policies and procedures to deal with change?
 What parameters can be used by WISH to determine the external and internal factors?
 How employee’s behaviour is being affected by pandemic situation?
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Literature review
In this changing market situation, it has become crucial for businesses to focus on
development and growth of Management as well as employees so that mission and vision are
achieved with the period of time. Also it is critically important for organisation to be aware about
what other factors can impact upon organisational activities and operations.
 To explore and interpret parameters for regulating activities in WISH conveniently.
According to the viewpoint of (Biloshapka, 2018) market is changing at rapid scale and
in sports this change is impacting on every individual at larger level. It is necessary to conduct
proper research analysis so that it is easy to become well aware about market changes in
effective manner. In business organisation, it is crucial to use strategies with proper
considerations so that solution to problem is specifically examined. There are many benefits of
using strategies in organisation such as it can help in generation of new ideas, assist in
understanding of concept of a particular field, etc. Also, in context of chosen entity they need to
hire practitioners who will assist them in making effective decisions. Without analysis of
strategies, it is difficult for firm to make decisions in appropriate way. It is the duties of a
manager to make assure that type of strategies are used in order to achieve competitive
advantage and deal with the problem in critical manner. So, it is crucial to for WISH to carry out
the activities related with WISH so that proper benefits are obtained.
 To analyse simple procedures for conducting research work beneficial for WISH to
increase funding to train potential players
With viewpoint of (Miroshnychenko, 2020) in this flexible market it is crucial for
enterprise to have relevant information in corporate world so that better decisions are undertaken
and moreover with detailed analysis of concepts as well as issues to strategic importance, Wish is
able to access strategically benefits easily. It is essential to focus on conducting of research in
correct way so that WISH is able to generate sources of funds in appropriate manner. Because
due to this pandemic situation, it has become difficult to execute firms activities and there is
need of funds at wider scale. It has been interpreted that market analysis is time consuming
process and which is to be done with proper considerations. For example- Wish can conduct
analysis to examine about the change behaviour of people towards sports association or
communities, impact of COVID19 etc. Also, manager of community need to make assure that
clients information is kept secret so that it is easy to access and organise events to sale items on
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market. Research methodology is an important part of research without which it is not easy to
achieve objectives and goals. Moreover it is a time consuming process as it focus on various
types of methods and tools which are beneficial for completing the research and achieving of
objectives.
 To investigate the types of employee relations.
According to opinion of (Keller, 2017) tactics and strategies are important which are
needed to be used in most effective so that positive results is delivered at workplace. Employee
relations are important to be maintained within firm so that benefits are achieved in easy way.
Moreover, managing of employee relations leads to better productivity and benefits. For
example- as Wish is facing several issues it is compulsory for them to adopt strategies in such a
way that tourist attraction increases at higher level and advantages are being obtained in
appropriate manner. Due to problem faced by wish enterprise it is necessary for them to focus
on changing market situations so that it is easy to access solution to a problem. Moreover
brainstorming and group discussion are to be carried out on the basis of which it is easier for
management of a company element that takes with proper considerations that are benefit for
development and growth of enterprise at larger scale. In context of WISH, there are very types of
issues which are found in the organisation strategic objective in there different areas such as
finance, marketing, accounting as well as market research department. For example issues such
as it is difficult for them to manager employees and management due to high power of superiors
and control over decisions this leads to difficulty in achieving strategic objectives. Moreover
finance and marketing department not have a proper communication which leads to internal
conflicts.
Research methodology
A research methodology is to be defined as process which is used to identify select
analyse information about a particular topic or a field. It is important for research investigator to
be well aware about the research methods so that information is being obtained in proper
manner.
There are various types of research methods which are further discussed below-
Surveys- A survey refers to information data from the group of people asking them about
questions regarding the topic through other methods like interview, telephonic and many more.
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Surveys are also to be viewed as an important ways of gathering data and information but they
are not applicable at every situation and has been not used in this report (Penfold, 2020).
Questionnaire- It is also another research method which is mostly used and is to be
defined as a set of questions related to a particular field or a subject which are used to connect
credentials from large group of people. In this presented report questionnaire has been used to
gain preliminary information regarding the chosen topic of strategic importance and issues.
Questionnaire is to be conducted as important and effective method of collecting
information for the Undertaken research topic. This is also critically analysing that by gaining
relevant information it is easy to reach to positive conclusion and result.
Qualitative research is considered as a source of gathering data as well as information in
context of theoretical term that aids assistance in increasing acknowledgement connected to
viewpoint of different participant. The data & information is collected by taking suggestion of
individual person during particular phase of time period. This method analysed by using different
tools like interviews, group discussion, and observation and so on (Ludvigsen, 2020).
There are different types of question that is asked from respondent by taking opinion for
completing research in an appropriate manner. In addition to this, the research method is also
called exploratory research that offers support to investigator in completing research and also
provides information in context of specific subject that assists in implementing proper research
in an appropriate manner. In context of research method, the researcher adopt qualitative source
that aids assistance in collecting proper data in context of performing different things related to
business organisation in an appropriate manner.
Quantitative research is considered as a systematic source of research that aids
assistance in collecting data in numerical form (Bond, 2020). This kind of research is used in
context of high population. In addition to this, there are various types of tools included online
survey, sampling source and so on. There are different types of questions that is determined or
considered as a closed one which aids assistance in collecting data in structured way. This kind
of research is related with conception information which is provided in reference of numeric,
charts and so on. Furthermore, in context of qualitative methods it selects various kind of
individual person for specific research that provides large scopes. Apart from this, there are two
different forms connected to data collection such as probability, sampling, document review that
help in accomplishing task in an appropriate manner. In this report, the investigator focuses on
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adopting qualitative research method for collecting information and taking opinion of individual
person during particular phase of time period. The primary aim of adopting qualitative method is
it offers support to surveyor that help in analysing data in theoretical manner. It is significant in
having summarisation that is presented in an appropriate manner. In assistance of this, there are
various methods of data collection which is given mentioned below:
Primary data collection method assists in collecting significant data that is necessary to
organise research in an appropriate manner. The researcher or investigator will able to gather
data in addition with adopting different source of data collection such a survey, observation and
so on. This method of data collection is important because it provides information which is
determined as a time-consuming and expensive that occurs as a limitation of primary method
(Pan, 2019). In this source, the first hand data is collected by researcher for conducting research
in an appropriate manner. This method is determined as expensive and time consuming.
Secondary data collection method is significant in context of collecting information in less
time period. The source aids assistance in gathering proper information in context of subject that
is connected to investigation. There are different sources used for collecting data such as
journals, books that help in collecting information that is provided at marketplace. In context of
analysis of research the surveyor use different article for collecting data & information to offer a
proper contact content during particular phase of time period. These kinds of data are already
collected by any other researcher for completing their research during particular phase of time
period.
In this report, the primary research method is used for collecting data that is necessary for
conducting research in an appropriate manner. The primary research method is used in this report
that is depend upon assessing working parameter of subordinate of Wish company that is
necessary to execute changes within an organisation. This report has taken benefits by using
different kind of procedure of data collection that is collected by using survey as well as
interview session. Before organising survey method, the consent sheet must present that is
observed by providing questions online. Therefore, it is convenient for achieving objective and
goal of organisation in an appropriate manner. It is also helpful in conducting different kinds of
research in proper way (COATES, 2019).
Strategic tools used to solve issue faced in strategic management objectives (WISH)
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It is important to use strategic tools on the basis of which it is easy for WISH to deal with
the issues that have been discussed in this presented report. Moreover it is also analyse that there
are different types of strategies tools which helps in solving the issues faced by using enterprise
and given below-
PEST Analysis
It is a type of a framework which is used by organisation and individual in order to
analyse and examine external factors that impact on organisation structure and its function. It is a
time consuming process has because it require a deep level of market information and relevant
field knowledge. It consists of several elements which are mentioned as follows-
Political factors-
It is an element of a pest analysis in which it focuses on factors such as trade policy,
environmental law, labour law and many more. With consideration of above specified objective
and problem faced by Wish, it can be seen that due to lots of regulations and policies within
politics impact of on growth of company. The issue can be solved by developing positive
relationships with agencies and personalities.
Economic factors
It is also important factor in which it focuses on foreign exchange trade policies, inflation
and deflation rate etc. United Kingdom has a higher economic growth rate and as selected entity
is focused on selling of Heritage items in market they can achieve their mission and vision by
properly contributing to government properties (Espinoza, 2019).
Social factors
Social factor is also important in which comprises of elements such as behaviour, age,
distribution, income, people etc. In context of WISH, with consideration of this factor it is easier
for them to focus on changing behaviour of people affected by external and market situations. It
is necessary to focus on these social elements so that it was regarding development of stadiums,
increasing business revenue are being undertaken in most efficient manner.
Technological factors-
In this changing period of time, every enterprise in business has become dependent on
technology which consists of use of advanced software and tools, artificial intelligence etc. In
relation of selected enterprise, they can solve the issue of strategic importance by using social
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media platform and promoting their brand as well as Heritage items on social application such as
Facebook, Instagram, and YouTube etc. (Arun, 2018).
SWOT analysis
It is also another type of strategic tool image its main purpose is to analyse the
capabilities that impact on enterprise or individual. With the help of this framework, it is easy to
make decisions and judgement.
Strength
 Main strength of WISH is that they
help in identification of Heritage
items and sold them in market
which increases their goodwill and
it leads to accessing to customers
easily.
Weakness
 Weakness of selected entity is that it is
difficult for them to increase their sales and
revenue in flexible market and achieving
policies of Government impact upon their
management structure.
Opportunities
 Wish has opportunity of merging
up with government agencies on
the basis of which it will be easier
for them to explore new areas
(Zharan, 2017).
Threats
 The biggest threat to organisation is that
with this on-going pandemic situation it is
difficult for them to carry out their sale
activities and it also negatively impact upon
their employee’s motivation.
From the above specified models, it has been analysed that it is important to use such
type of tools on the basis of which it is easy for selected enterprise to properly solve the issue
faced within business and implement effective strategies. Other than the above discussed tools,
there is another important strategic tool which is to be adopted by WISH as it will help them to
reach to a solution to a problem and is further explained below-
Porter Generic strategy
Porter generic strategy is determined is a framework that is adopted as strategic option for
company to accomplishing sustainable competitive edge in the market. This is determined as a
framework which is given by Michael Porter in the year of 1979 for performing different
functions in an appropriate manner. There are different kinds of strategies such as cost
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leadership, differentiation as well as focused which are adopted by business organisation for
conducting different work in an appropriate manner. Thus, Porter generic strategy adopted by
Wish Company that is going to be mentioned below:
Cost leadership strategy this is strategies adopted by management team of business
organisation in order to provide product and services at low cost to its customer in order to
satisfy them. It aids assistance in increasing sales and profit margin of company in future period
of time. Herein, the main focus is to provide superior quality products and services at low cost to
its user for satisfying their needs. In addition to this, their main purpose is to provide services at
reasonable price for satisfying need and wants of user in the market (Kordana, 2017).
Differentiation strategy herein, the organisation focuses on providing differentiates
product and services to its customer in order to achieve competitive advantage over rivalries in
the marketplace. In addition to this, their main purpose is to provide different unique product
according to need and want of customer that help in increasing profit margin of company in
future period of time. It is also helpful in retaining customer for a longer period of time. In
addition to this, it also aids assistance in increasing experience level of customer in future period
of time.
Focus differentiation strategy herein, the organisation focuses on narrow market in order
to provide different or unique product as well as services according to their need that help in
achieving competitive edge in the market. It is helpful in cover narrow market for increasing
sales of organisation in upcoming time period.
Focus cost leadership strategy their main purpose is to provide product in services at low
cost according to need and want of customer. It is also helpful in retaining customer for a longer
period of time.
Therefore, it is assess that there are different kinds of strategies such as cost leadership,
differentiation as well as focused which are adopted by business organisation for conducting
different work in an appropriate manner (Omsa, 2017).
RECOMMENDATIONS
On the given assignment, it is assess that Wish Company can emphasize on increasing
outcome abilities and expertise to freely offer to subordinate and that is transmitted at correct
moment to individual person. In assistance to this, the higher authority emphasized on
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