Comprehensive Strategic Analysis of Wizz Air UK Ltd Operations

This report provides a comprehensive analysis of Wizz Air UK Ltd's organizational strategy, beginning with an overview of the company's background and operations as a British airline. It employs several strategic frameworks, including PESTLE analysis to assess external political, economic, social, technological, and environmental factors impacting the airline industry; SWOT analysis to evaluate Wizz Air's internal strengths and weaknesses, as well as external opportunities and threats; VRIO analysis to determine competitive advantages based on value, rareness, imitability, and organization; and Porter's Five Forces to understand the competitive landscape. The report concludes with an application of the Ansoff Matrix, suggesting a market development strategy for Wizz Air to expand into new markets, such as the Asian market, to enhance its consumer base and brand value. The analysis emphasizes the importance of continuous service updates to attract more consumers and improve the company's market position. Desklib is a valuable resource for students seeking similar solved assignments and study tools.

Organizational
Strategy

INTRODUCTION
Organizational strategy is the process which makes the work more effective on the
business operations. The major aim of the business is to make profit but for achieving goals the
person have to make a proper planning to make the goals acheivables. The enterprise required
to have an effective functioning. The business implements various theories and models to make
a strategies. This report is based on wizz Air UK Ltd. It is British Airlines company. It was
founded in September 2017, its headquarter is in UK England. In this report will cover the
external and internal analysis in relation of considered company. Further it will include the vrio
analysis and it will explain porters five forces in context of wizz air . in last it will cover the
ansoff matrix in order to suggest the particular strategy of expansion.
TASK
Overview of the company-
Wizz Air is a british company utilising its corporate identity. Originally founded in order
for company to retain great Britain market access post brexit. The airlines has since improves
a model as a low value airlines operating flights from UK. It is headquarter is in London
UK. The company has announced the strategy to reactive its will seek to finish certification in
2019 following the acquisition of twenty neo jets. By early, 2020 the covid 19 pandemic has
making a case of force majeur in European avaiation gradually forcing airlines fleets to
aircraft. It will form b a joint venture. It is well recognised in worldwide serves services in Sin
various ways.
l. Pestle analysis –
It is a framework that helps in understanding the external factors which effects the business
by permiting to form an impressive of the factors that might effect a new venture or
company. Further discussion is elaborated in below.
1. Political factor – this includes a factors such as tariffs, trade restrictions, governing
policies and tax policies. It decides to move its operations to a various state after a
new government is elected on a movement to execute policies that would adversely
effect the industry functions. In relation of wizz airlines in various countries there are
strictly rules for airlines industry. This is mainly due to risk associated and which leads

to death or accidents or any lost. Various policies have been devised to secure
passengers more than industry.
2. Economical factors – economic components have a deep influence in the airline
industry. The current economic recession created the travel to see its break out period
both economy and premium industry faces downfall because of covid. Same as ailines
industry has the pressure. These factors made it hard for company to survive.
3. Social factors – It includes a components like consumers behaviour and preferences of
buying and utilising. In relation of airlines they also creates social values like any other
business as the consumer of today has modified. In order to reach the modified
conditions airlines needs to incorporate modifications. Now people prefer to uses the
services which provides a low rate .
4. Technological factors – It includes a services like automation digitalisation and many
others. In relation of Wizz airlines, its essential to technological components can be
analyse in the international airlines as now people prefer tno book their tickets online
whereas offline booking. So they have to be updated their details online for consumers.
They also runs advertising movements on the social stage for impressing more
passengers.
5. Environmental factors – it includes weather, climatic conditions and many other that
effect the business. The considered company wizz airlines, they have to face loss
because of weather or rising cost of fuel that impact business in having a huge loss in
their scale.
SWOT Analysis –
It is a model which aids in understanding the internal factors makes the improved
functions in the company. The factors are elaborated in below:
Strength
1. High income of the company is the
power of the airlines industry .
2. As tousrism industry is increasing
in good ratio so most of the people
prefer to use airways to travel so
this impact the business. And it is
Weakness
1. Competitive market is the weakness
for the company as in off season the
small companies have to reduce the
cost of fare.
2. It requires a huge investment in
running a business so that they can

safe and speedy for travelling. give a good services.
Opportunities
1. They should expand their business
in new area where they can have a
good service and business.
2. They can use technology to reduce
the overhead cost of the papers and
many more.
Threats
1. Global economic crisis can effect
the smooth functioning of the
business.
2. Seasonal threat is a big threat for
company as it effect the business in
having a loss in revenue.
Vrio Analysis –
It is a marketing analysis that evauate of industry resources and thus the competing advantage.
It consist the four factors that makes its more explained concept of marketing these are
explained in below.
1. Value- this shows that the value of the product and services and how ease is to be
obtain on the market. It is lease, rent, and purchase. It is essential to specify that the
resources are valuable if they by any means assist the industry in increasing the
perceived consumers values. In relation of airlines, it is important for company to
value their resources and keep the, updating so that they can be well maintained.
2. Rareness- it is manadatory to understand that resources are well maintained and
valued too but it is also important to understand that these are rare too. And they should
keep them as they are necessary for staying in the market place and keep finding a
new innovation so that consumers can get impress.
3. Imitiability – It reflects the possibility of the resources the lpossibility of the
resources to be imitiated. It states that the management should focus on finding the way
to keep the key resources a secret from the other industries. In relation of airlines the
company must be see their product on constant basis and having a high tendency to
attain a snustained competitive benefits.
4. Organization- this is fourth and last factors of the analysis the company must be and it
states that by managing goods in a proper way makes it more competitive and organised
factors. In order to utilise resources maximially the person needs to collect whole

organization around the similar idea and similar concentrate. In relation of airways , the
company by analysing resources in a organised way the goods could be managed in a
organised form.
Porters five forces –
Porters five forces is the model which identifies and analyses five competitive forces and
analyses and design the industry weaknesses and strength. Five forces analysis is constantly
uses to determine structure to examine corporate strategy. This model can be implemented to
any division of the economy to understand the level of competition with in the organisation and
1. Competition in the industry – This is the first and factor of the number of competitors
and their power to break down a company value. The huge amount the rivals along
with the number of similar goods and services that offers, they lesser the ability of a
industry. In extent of airway company the company must keep updatning their quality
of services in a developing manner so that they can have a good competing power in
comparison of the rivals.
2. Potential of new entry into the industry – A company ability is also effected by the
new entry of the marketer in the marketplace. It implies that the managenment should be
aware of rivals and new entries so that the other companies cant attract their users. In
order to aivrways the industry should be make efforts to attract consumers so that they
can be loyal consumers.
3. Power of Supplier – this factor states that the ability of the providers effects the business
it depends on the number of suppliers. The company majorly deals with the supplier
who provides goods at reasonable price. In order to airlines the business the suppliers
power is low in comoparision of the company.
4. Power of consumer – the factor shows that the ability of the consumers is high as the
business. Consumers plays a huge role in business. In relation of wizz airlines the
company has to reduces the price some times so that as per the season . in relation of the
wizz airlines the company has the high power of valuing the cost of the bookings. And
consumer has low power of bargaining.
5. Threat of substitute - this is last factor of the forces which states the power of the goods
that offer by the company has high power in competing with other compny goods no one

can prnoduce similar goods in quality. In relation of wiz airlines the company must
produce and provide quality goods so that they can compete in a effective way.
Ansoff Matrix-
This is model in which the marketer analyses the situation as ;per the condition of market place
this helps in understanding marketing conditions in a proper way. It is quadrant structure which
explains the that product can be grown or not further discussed in below.
1. Market development – in this situation the business introduce the improved goods with
new offers in new market. This requires a little investment in the business and this
involves a less risk in adapting this strategy.
2. Market penetration - in this situation the business introduce the improved goods with
new offers in existing market. it requires a less investment and it is less risky strategy
execute the plan in the business.
3. Product development – this factor explains that the new goods offers in existing market
place. It is risky process for industry. This is risky factor of the company and needs a
huge amount in the executing business.
4. Diversification - this situation is that the new product and new place, this is most riski
condition for business it requires a huge amount to invest in the market. This most riski
strategy policy in the company.
However the above strategy says that the wizz airlines must adapts a market development
strategy to expand their business in other places and that grows the business entity in the global
market the business can expand business in asain market so that they can have a good
consumer base. They have a good consumer base and have a good rate of profit in the business.
This gives a good progress in brand value.
CONCLUSION
From the above report it is concluded that the business requires a proper strategy that it makes
a good and smooth effective functions operations in the market place. The above discussed
pestle analysis states that all the external factors effects on the business in negative and
positive ways . further swot analysis of the airlines helps in improving the internal effects if the
company gots the opportunity y improving their cquality of services. The business must keep

updating their services so that they can attract more consumers in the business and can improve
brand value.

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