Report on Managing a Business Research Project: Wizzair Analysis

This report provides a comprehensive overview of managing a business research project, using Wizzair as a case study. It begins by outlining project aims and objectives, emphasizing the importance of clear and measurable goals, and explores factors like cost, scope, time, quality, communication, risk, and resources in project management planning. The report delves into the creation of a work breakdown structure and a Gantt chart for effective time management and task organization. It then describes the application of both qualitative and quantitative research methods, including a sample survey, to gather data and analyze responses regarding corporate social responsibility and competitive advantage. The analysis includes interpretation of survey results, drawing conclusions about the relationship between CSR activities and business development, and providing recommendations for Wizzair. The report concludes with a reflection on the value of the research and its contribution to meeting stated objectives. The document is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.

MANAGING A BUSINESS
RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Devise project aims and objectives for a chosen scenario ....................................................3
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources.............................................................................................4
P3 Produce a work breakdown structure and a Gantt Chart to provide timeframes and stages
for completion.............................................................................................................................7
LO 2.................................................................................................................................................8
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives..................................................................8
LO 3...............................................................................................................................................11
P5 Analyse research and data using appropriate tools and techniques.....................................11
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions....................................................................................12
LO 4...............................................................................................................................................13
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance........................................................................................................................13
CONCLUSIONS............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Managing a business research project is very essential for company or an organisation so
that they can attain the desired goals and objectives within a time frame. If planning or strategies
are made effectively they project will be successful. It is necessary for a company or an
organisation that when they are going to start a new business then they must focus on the
environment i.e. external or internal. Wizzair has to maintain the quality of their products or
services and also have to fulfil the corporate social responsibilities. They cannot do their work
unethically if they do that then it may harm their reputation. The main purpose of this report is to
determine the cost, scope, quality or time of the project so that company can develop the project
plan properly (Ajmal, Helo and Kekäle, 2010). Company can also develop the research plan so
that they can gather the data or information. They also need to evaluate it so that they can
identify the needs and wants of their customers. If project is made successfully then it will also
help to enhance the profit of the company.
LO 1
P1 Devise project aims and objectives for a chosen scenario
When Wizzair wants to develop a new project then they have to make plan for this so that
they can attain the desired aims and objectives. To achieve the desired aims and objectives then
company need to set it so that they can achieve it within time. Company can also set the target so
that to achieve more success and enhance their profits. Manager of the Wizzair also need to
communicate the objectives and aims so that they can help them to achieve it.
There are various aims and objectives of the business research project which are
described as below:
Do not make unclear aim: Aims of the business project which is decided by the
manager must be clear to every employees or worker. Aims must be understandable and clear to
every one so that they can help manager to achieve these properly (Bloch, Blumbergand and
Laartz, 2012).
Aim should be in line with the problem statement: Goals or aims which is decided by
the Wizzair must solve all the problems. If they want to reduce unemployment in the country
then their project plan made accordingly.

Use simple language to write a aim or goal: When manager of the Wizzair made plan
for their project then it must be written in simple language so that employee can understand it
properly. If language is hard then employee cannot get it properly or they can also get confused.
Keep only one aim for the proposal: Manager must set one aim only for and if they set
various aims then it may create confusion. If there is no confusion then employee or manager can
achieve the aim of the Wizzair properly.
There are also various objectives which can be decided by the Wizzair while they are
develop business project, which are described as below:
 The objectives of the company must support the aim (den Hertog, van der Aa and de
Jong, 2010).
 Objectives must be S.M.A.R.T i.e. specific, measurable, achievable, realistic, time bound.
 Objectives which is decided by the company must give answer to every questions.
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources
Whenever manager or an employer make business project plan for their company then
they need to maintain the cost, quality, time, risk, communication of their project so that they can
do their work more effective and efficient way. These are the factors can affect the plan either
positively or negatively. So when manager make the budget consider all these factors also.
Costs management: Whenever manager or employer make plan for their
business project they must calculate the cost. They can
calculate it with the help of various tools and techniques so
that they can determine it in an effective way. If size of the
project is large then cost is also high and vice – versa.
While they decide the cost they also need to maintain the
budget also.
Scope management: Scope of the project is also decided by the manager or
employer of the company. It also helps to identify the roles,
duties and responsibilities of the employees (Eckerson,
2010). It can also easily determine that who can report to
whom. It is also described that how can manager gather the

necessary information which is related to project and how
they manage their entire work. Employer or manager also
need to control the project. They can also calculate the risk
of the project plan by determine it.
Time management: It is also very necessary to manage the time of the project
plan so that they can complete it within the given time
period. It is also necessary so that budget cannot go out of
control. If time is managed properly then it may occur the
high cost. Time management is also necessary so that
resources can be utilized properly.
Quality management: It is also necessary to maintain the quality of the project so
that they can increase the profit of the company and also
help to provide satisfaction to their customer (Gareis, 2010).
Communication management: There must be an open communication in the company so
that employee can easily communicate the necessary
information and also provide their suggestions for any
problem.
Risk and resource management: It is also necessary to calculate the risk so that they can
control it properly.

P3 Produce a work breakdown structure and a Gantt Chart to provide timeframes and stages for
completion
Work breakdown structure means distribute the work to the employees according to their
knowledge and capabilities. It will help to reduce the complexity of the project and also help to
give responsibilities to the employees related to their work (Thamhain, 2013). If employer or
manager use the breakdown structure then they can easily guide their employees and control over
their activities. There are also some important benefits which are related to work breakdown
structure which are described as below:
 If this structure implement properly in the company then it will help to increase the
productivity of the company.
 It helps to provide more flexibility in the work.
 It also give transparency in work.
 Cost of the project also maintained properly.
 Work can be also completed within the given time period.
 By using this structure employer or manager can easily guide their employees and can
control over the activities.
Gantt chart is used by the company so that employee can easily understand it properly. It
helps to show the activities of the business and also show time so that they can complete it
properly. Starting date and end date is also mentioned in the Gantt chart. There are also certain
benefits of the Gantt chart which is given as below:
 It helps to reduce the confusion so that employee can do their work properly.
 It also provide motivation to the employees so that they can do their task more effectively
and efficiently (Sarantis, Charalabidis and Askounis, 2011).
 It is also very flexible and can easily understand by every people within the company or
an organisation.
There are also certain steps which must be follow by the company while they are
preparing the Gantt chart for their business project and the steps are described as follow:

Identify essential task: When manager or employer prepare the Gantt chart for his
company he must to identify the task for which it is prepared. It is also necessary to determine
the necessary information related to the project.
Identify task relationship: It is also very needy to determine the relationship of the
employee which is related to their task. So that it can be completed in systematic order.
Input activities into a software or template: After determine each and everything
which is related to project plan must need to input all the activities in the template which is
related to it.
Chart progress: It is also necessary to find out the progress of the chart to see the
effectiveness and efficiency of the work (Nasir and Sahibuddin 2011).
LO 2
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.

Name:
Age:
Gender:
Email:
Q. 1 Do you think that corporate social responsibilities are essential for the company also can
be applied on Wizzair for development and growth of their business activities.
A) Yes
B) No
Q. 2 Do you think that there is a relationship between Corporate social responsibility and
competitive advantage.
A) Yes
B) No
Q. 3 Do you think that CSR activities must be consider by Wizzair on the prior basis.
A) Agreed
B) Disagree
C) Moderate
D) No comments
Q. 4 According to your thinking what are the major problems which is faced by the Wizzair
now days.
A) Child labour
B) Employee satisfaction
C) Customer values and satisfaction
D) Rights of their employees
Q. 5 According to you Wizzair can apply which kind of activities of CSR for their business.
A) Women empowerment
B) Safety of environment

C) Programmes related to health and safety
D) Protection of Child
INTERPRETATION
Q. 1 Do you think that corporate social responsibilities are essential for the company also can
be applied on Wizzair for development and growth of their business activities.
Response
A) Yes 140
B) No 60
Interpretation
As per the above 140 individuals response that they think activities which is related to
CSR is very essential for the Wizzair but 60 individuals do not support this argument for the
essential of CSR activities.
Q. 2 Do you think that there is a relationship between Corporate social responsibility and
competitive advantage.
Response
A) Yes 160
B) No 40
Interpretation
As per the above 160 individuals support the argument that there is a link between the
CSR activities and competitive change but 40 individuals do not support that argument they
think that CSR activities are not important for taking the competitive advantage.
Q. 3 Do you think that CSR activities must be consider by Wizzair on the prior basis.
Response
A) Agreed 130
B) Disagree 20
C) Moderate 50
D) No comments -
Interpretation

As per the above discussion 130 individuals out of 200 think that CSR activities are prior
for the company but 20 individuals are do not agree on this discussion. 50 individuals are
moderate on the above discussion.
Q. 4 According to your thinking what are the major problems which is faced by the Wizzair
now days.
Response
A) Child labour 16
B) Employee satisfaction 40
C) Customer values and satisfaction 50
D) Rights of their employees 30
Interpretation
As per the above discussion 16 individuals out of 128 individuals are in favour of child
labour, 40 individuals are in favour of that they provide employee satisfaction properly. 50
individuals think that they give proper satisfaction to their customers and rest in the favour of
employees right.
Q. 5 According to you Wizzair can apply which kind of activities of CSR for their business.
Response
A) Women empowerment 50
B) Safety of environment 50
C) Programmes related to health and safety 50
D) Protection of Child 50
Interpretation
As per the above discussion 50 respondents out of 200 respondents are support women
empowerment, 50 respondents support the environmental safety, 50 respondents are support to
the health and safety programmes and rest of the respondents support the child protection.
LO 3
P5 Analyse research and data using appropriate tools and techniques
Company develop a new project for the success of the company so that they need to plan
research also and it can be done by using various methods such as Quantitative research and

Qualitative research. It will help the company to attain their goals and objectives effectively and
efficiently (McGee and Martin, 2011). With the help of research method company will gather the
necessary data and information. They can also use these data and information for their decision
making process.
These data will also help company in the forecasting so that they can improve their
future. It can also help company to improve their productivity and help to take the advantage
from their competitors. Company also need to take care of the social responsibilities and will
also help them to enhance their profits and compete the competitors in the marketplace.
Research is also very useful to enhance the profits of the company. It will also helps them
to increase their productivity and sales so that they can improve their profits and reputation in the
market. There main responsibility is to fulfil the corporate social responsibility. If the CSR
activities is very effective of the company then it will also very helpful for them to take
advantage from their competitors in the competitive world (Sakka, Barki and Côte, 2013).
P6 Communicate appropriate recommendations as a result of research and data analysis to draw
valid and meaningful conclusions
Research is conducted by the Wizzair to gather the necessary information for their
business. So according to the data which is collected by them they can easily analyse their
company. They can also improve their process of production and if any need to development of
new process then they can do it accordingly. It can also provide success and development to the
company so that they can achieve the desired goals and objectives. They also use some
innovative and creative ideas for their business which can help them to increase their sales and
improve productivity. Wizzair can also develop or create plan according to the need of the
business. They can also fulfil their corporate social responsibilities that will also very helpful to
provide them success or growth.
Employee of the Wizzair can also communicate information with their employer or
manager because there is an open communication in the company. It will also helpful in the
decision making because employee can also give suggestions to the employer or manager. They
can also ask their employees to provide an innovative idea so that they can fulfil their CSR
activities more effectively (Reich and Geminoand Sauer, 2012).