MGT6801 Supply Chain Management Analysis: WM Morrison Report

This report provides a comprehensive analysis of WM Morrison Supermarkets' supply chain management, examining key aspects such as logistics, customer service (inventory management), transportation, warehousing (capacity management), and competitive advantages. It begins with an introduction to supply chain management and an overview of WM Morrison, including its operations and market position. The main body delves into the company's supply chain, evaluating its logistics, integration, and customer service strategies. It then introduces relevant supply chain management concepts and models, such as the seven key concepts and various supply chain models. The report identifies critical issues and problems that have emerged within WM Morrison's supply chain, including challenges related to the Safeway acquisition, competition, and environmental sustainability. It analyzes how the organization perceives these issues and responds to them, focusing on strategic decisions and operational adjustments. Finally, the report offers a critical assessment of the findings and suggests potential improvements to enhance WM Morrison's supply chain performance, ensuring a more efficient and sustainable business model.