TripAdvisor Analysis and Amenity Strategy for Wolgan Valley Resort

This report assesses the Wolgan Valley Resort's amenity strategy through the lens of TripAdvisor reviews. It highlights the resort's strengths, such as its luxurious accommodations, stunning location, and comprehensive facilities like a helipad, spa, and guided tours. Positive customer feedback emphasizes the extraordinary experience and natural beauty. However, negative comments regarding food quality, cleanliness, and lack of childcare and medical facilities are also considered. The report suggests packaging amenities into tour packages, focusing on personalized attention, and highlighting amenities during booking and promotion. It emphasizes the importance of a dedicated manager for each amenity to guide customers and address their needs effectively. The amenity strategy should include detailed information about each offering to attract more customers and enhance their overall experience. Desklib provides access to similar reports and study resources for students.

Wolgan Valley Resort
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Introduction
Emirates one and only resort is set against beautiful backdrop of Wolgan Valley
surrounded with rich biodiversity, rivers and hills (Altenburg & Sullivan, 2012). It is located at
World Heritage Greater Blue Mountain has rich biodiversity with nature’s abundance. The resort
was set up to provide luxurious comfort to nature lovers amidst rough-rugged mountains. The
resort was built spread across a vast area with all the facilities and comfort that modern life
offers. The owners of this resort have built the facility taking a long time as it was inaccessible
by roads.
Question 5: Tripadvisor Analysis
Tripadvisor effectively consolidates all comments. Tripadvisor is the most effective global
platform where one can get reviews for any tourists places or hotels (Blythe, 2008). Most
comments received for this property was positive in nature with only a few being negative. The
resort needs to maintain its positive attributes while working on the negative ones. The resort has
all the benefits and facilities of a five star accommodation. Some customers reveal that they had
one of the best experience of their life amidst nature. They were over-thrilled and over-joyed at
the facilities that are being offered within the resort premises (Couzens, 2008). They feel that the
amount that the property charges for rooms is worth its price. Most customers had given all
positive feedback in her analysis of the property.
It offers its customers one of the most luxurious ways to enjoy nature. However, the resort
does not offer any child care facilities or medical facilities, that can act as a dis-advantage.

Features and facilities of a 5 star hotel present comprising of Helipad, Spa, Swimming pool,
Horse riding across the valley, Guided tours as worm walks, free Wi-Fi, Free parking, Dining
facilities with local cuisines, Air-conditioning and Mosquito nets to prevent mosquitos from
entering the area (Hall, James & Baird, 2011). Features and facilities that it could offer and have
received several complaints are Child care facilities and Medical facilities as it is located at an
off-beat destination.
Customer review was mostly positive on Tripadvisor, they were that the resort provided them
with heights of luxury, experience of living at the resort was extraordinary, people loved the
location of the resort from its sand-stone cliffs and other natural beauty (Meng, Tepanon &
Uysal, 2008). However there have been some negative comments as well as the food was
tasteless claims some customers, décor was nice but cleanliness was bad and lack of attention
been given to customers.
Question 6: Amenity Strategy
The resort offers multiple types of amenities that can please its guest. Though nestled
away in deep natural area, the place offers all luxuries of city life. The resort occupies 2% of the
total land area of the park near the river.
 An amenity strategy for the resort needs to be packaged in a manner that allows
customers reap benefits from them in an effective manner (Zheng, Youn, &
Kincaid, 2009). Therefore, the resort need to provided various facilities packaged
into a single 5 day or 3 day tour package to cover all aspects of the tour facility.
The company had to raise huge amounts of funds in order to fund the large

infrastructure. Such high investments have reaped benefits to the company over
the long term.
 It has capable staffs and management structure that has allowed the resort and its
facilities to flourish. There are few competitors in the region that offers similar
facilities. There are no standard stays to enjoy nature in the area. Hence, the resort
enjoys significant competitive advantages.
 The area is located at a distant region, where amenities need to be brought from
centralized locations. Hence, threats from rising costs are immense.
 An amenity strategy will involve extending personal attention to individual
customers. All amenities will be highlighted while booking the hotel rooms.
 Amenity strategy has to include highlighting them while promoting the resort. A
separate manager for each amenity would allow catering to customers in a better
manner. The manager would be responsible for providing guidance to customers
on which amenity to select and which ones to not attempt.
 While marketing resort rooms to customers, it needs to highlight all amenities. A
package deal with all amenities needs to be provided across to clients.
 A prominent amenity strategy should include providing customers regarding
detailed whereabouts of every amenity. Such details will allow attracting more
customers in larger numbers.

Reference Lists
Altenburg, K., & Sullivan, S. (2012). A matter of principle: Heritage management in Australia
and China. Historic Environment, 24(1), 41.
Blythe, R. (2008). A terroir of terroir (or, a brief history of design-places).
Couzens, D. (2008). Top 100 birding sites of the World. Univ of California Press.
Hall, C. M., James, M., & Baird, T. (2011). Forests and trees as charismatic mega-flora:
implications for heritage tourism and conservation. Journal of Heritage Tourism, 6(4),
309-323.
Meng, F., Tepanon, Y., & Uysal, M. (2008). Measuring tourist satisfaction by attribute and
motivation: The case of a nature-based resort. Journal of vacation marketing, 14(1), 41-
56.
Zheng, T., Youn, H., & Kincaid, C. S. (2009). An analysis of customers' E-complaints for luxury
resort properties. Journal of Hospitality Marketing & Management, 18(7), 718-729.